Schaedler Yesco Chooses Bridgeline’s HawkSearch
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Insights
The adoption of Bridgeline's HawkSearch by Schaedler Yesco represents a strategic move to enhance the customer experience in the electrical distribution industry. As the industry becomes increasingly digitized, the demand for sophisticated eCommerce solutions that can handle complex product inventories is growing. HawkSearch's advanced search capabilities, such as handling partial product numbers and unit of measurement conversions, are tailored to meet these specific industry needs.
From a market perspective, Bridgeline Digital's expansion within the electrical distribution market signals a potential increase in market share and competitive advantage. By securing contracts with notable industry players like Schaedler Yesco, Bridgeline may see an uptick in its stock valuation due to anticipated growth in revenue and profitability. Moreover, the trend of leading distributors adopting Bridgeline's technology could attract additional clients seeking similar enhancements to their eCommerce platforms.
The announcement of Schaedler Yesco choosing Bridgeline's HawkSearch could have positive financial implications for Bridgeline Digital, Inc. The integration of HawkSearch is likely to lead to an increase in customer satisfaction and retention for Schaedler Yesco, which may translate into higher sales volumes. For Bridgeline, the deal not only generates direct revenue from the service provided but also strengthens its position in the market as a preferred provider of marketing software for the electrical distribution sector.
Investors should monitor Bridgeline's financials in subsequent quarters to assess the impact of this deal on the company's revenue streams. It is also important to evaluate Bridgeline's customer acquisition costs and the scalability of its solutions. If the company can maintain low acquisition costs while scaling effectively, it could mean improved margins and a stronger financial position in the long term.
Within the technology sector, Bridgeline Digital's HawkSearch represents a significant innovation in search functionality for eCommerce platforms. The ability to accurately process and suggest products based on partial information or functional descriptions is a considerable technological achievement that addresses a common pain point in online shopping experiences.
The technology's precision in search results is not just a value-add for end-users but also a critical factor in driving conversion rates for businesses. By providing a more efficient search experience, HawkSearch could potentially increase the likelihood of purchase completion, which is a key performance indicator for eCommerce success. The adoption of such technology by industry leaders could set a new standard for online customer service within the electrical distribution sector, prompting other companies to follow suit to remain competitive.
WOBURN, Mass., Feb. 09, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of marketing software, today announced Schaedler Yesco, an Electrical Distribution Company with 29 locations representing over 1,000 brands including Siemens, Philips, Rockwell Automation and 3M, has chosen Bridgeline's HawkSearch to power its website's search.
HawkSearch will enhance Schaedler Yesco's eCommerce strategy by offering precise search tailored to electrical industry professionals and consumers alike. This includes advanced part number search functionality for both full and partial numbers, unit of measurement conversion, and merchandising tools to run product-specific campaigns.
The implementation enables customers to conduct searches using partial product numbers or descriptions of an item's function. For example, a customer seeking an indoor lighting fixture with a remembered fragment like "MG-3R" or its “3-inch LED indoor downlight fixture” can input this into HawkSearch. The system quickly suggests relevant matches, such as the "Philips PHLFIXT MG-3R-06930-NF-1W 3" ROUND LED MINI GIMBAL DOWNLIGHT," showcasing its precision in handling both partial information and functional descriptions.
Founded in 1924, Schaedler Yesco operates 29 locations across Pennsylvania, Ohio, and New York, delivering products and services for lighting, datacom, automation, and industrial needs. HawkSearch's capabilities are designed to handle the intricate requirements of Schaedler Yesco's diverse inventory, offering solutions for complex search queries that are essential for the electrical industry's professionals and clients.
HawkSearch's adoption by Schaedler Yesco underscores Bridgeline's growing influence in the electrical distribution market, joining other leading distributors like Kirby Risk and State Electric Supply in leveraging HawkSearch to increase their online growth. This trend highlights Bridgeline's dominance in providing search tailored to the unique requirements of the electrical industry.
Ari Kahn, CEO of Bridgeline Digital, said, "Our partnership with Schaedler Yesco demonstrates our ongoing commitment to the electrical distributor industry. HawkSearch's advanced search functionalities are crucial for meeting the complex demands of Schaedler Yesco's clientele, ensuring a seamless and efficient online shopping experience."
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
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