Sailrite Enterprises Implements Bridgeline’s HawkSearch

Rhea-AI Summary

Bridgeline Digital (NASDAQ: BLIN) announced the implementation of its AI-powered search solution, HawkSearch, on Sailrite's eCommerce platforms. Sailrite, a prominent retailer specializing in fabric, tools, hardware, and sewing supplies, aims to enhance both B2C and B2B customer experiences. HawkSearch, integrated into Sailrite’s BigCommerce Multi-Storefront sites, optimizes product discovery through improved search and autocomplete functionalities. This strategic integration is expected to support Sailrite's growth by making it easier for customers to find products and complete purchases efficiently.

Positive

• HawkSearch integration enhances Sailrite's product discovery, likely increasing sales.
• AI-powered search functionality improves user experience through better search and autocomplete.
• Partnership demonstrates Bridgeline's expertise in supporting retailers on the BigCommerce Multi-Storefront platform.
• Quick and easy implementation suggests minimal disruption to ongoing operations.

Negative

• No direct financial or revenue data provided, making it difficult to assess immediate ROI for investors.
• Success heavily contingent on HawkSearch's performance and user adoption on Sailrite's sites.

WOBURN, Mass., May 30, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in AI-powered marketing technology, announced today the launch of HawkSearch on two of Sailrite’s eCommerce sites on the BigCommerce Multi-Storefront platform. Sailrite, a one-stop retailer for fabric, tools, hardware, and sewing supplies, has integrated HawkSearch to improve its product discovery for both its B2C and B2B sites.

HawkSearch will bolster Sailrite’s growth strategy with its AI-powered search within the retailer’s catalog. HawkSearch will make the online catalog easier to find products for purchase through search and autocomplete. For example, a customer can start to type the word ‘sew’ and HawkSearch autocomplete will immediately display top results for “Sailrite sewing machines” for purchase.

Ari Kahn, CEO of Bridgeline, said, "Our partnership with Sailrite reflects our expertise in supporting retailers on BigCommerce Multi-Storefront. HawkSearch is available for quick and easy implementation on the BigCommerce platform, ensuring users an efficient way to upgrade their search and improve product discovery."

Get the HawkSearch connector for BigCommerce here.

About Bridgeline Digital

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.

Contact:
‍Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

FAQ

What recent action has Bridgeline Digital (BLIN) taken to enhance Sailrite's eCommerce platforms?

Bridgeline Digital has implemented its AI-powered search solution, HawkSearch, on Sailrite's BigCommerce Multi-Storefront eCommerce sites.

How will HawkSearch benefit Sailrite's customers?

HawkSearch will enhance product discovery through improved search and autocomplete functionalities, making it easier for customers to find and purchase products.

What is the significance of HawkSearch's integration for Sailrite?

The integration supports Sailrite's growth strategy by optimizing customer experiences on both B2C and B2B sites, potentially increasing sales.

What platform is Sailrite using for its eCommerce sites?

Sailrite is using the BigCommerce Multi-Storefront platform for its eCommerce sites.

When did Bridgeline Digital announce the launch of HawkSearch on Sailrite’s sites?

Bridgeline Digital announced the launch on May 30, 2024.