Moblico Partners with Bridgeline’s HawkSearch to Introduce AI-driven Mobile Product Search for Distributors
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Insights
The partnership between Bridgeline Digital and Moblico signifies a strategic move to enhance the capabilities of wholesale distributors in the realm of mobile engagement and search technology. By integrating HawkSearch's AI search technology with Moblico's mobile solutions, the collaboration aims to improve the online customer experience, which is critical in today's digital-first commerce environment. This could potentially lead to increased customer retention and revenue for distributors, which is a vital metric for businesses relying on repeat sales and long-term customer relationships.
From a market perspective, this partnership could position Bridgeline Digital more favorably within the distribution industry, potentially leading to an uptick in market share and a stronger competitive edge. The ability to offer a more sophisticated and seamless online experience is becoming increasingly important as customer expectations evolve and companies that can offer advanced solutions are likely to stand out.
Investors and stakeholders may view this partnership as a catalyst for financial growth for Bridgeline Digital. The integration of advanced search capabilities with mobile engagement tools can be seen as a move to capture a larger segment of the distribution market, which is heavily reliant on efficient and user-friendly online platforms. The announcement may lead to positive investor sentiment, as it reflects the company's proactive approach to leveraging technology for revenue growth.
It is important to monitor how this partnership will translate into financial metrics in subsequent quarters. Increased revenue from the distribution sector, improved customer acquisition costs and enhanced lifetime value of customers are crucial indicators to watch. Should the partnership deliver on its promise, it could result in upward revisions of revenue forecasts and possibly impact the company's stock valuation positively.
The technical synergy between Bridgeline's AI search technology and Moblico's mobile engagement solutions is indicative of the growing trend towards AI-driven customer experiences. HawkSearch's AI capabilities can provide users with more relevant search results, which is a key factor in conversion rates and overall user satisfaction. For wholesale distributors, whose product ranges can be vast and complex, the ability to quickly and accurately find products is paramount.
The integration of these technologies could set a new industry standard for how distributors engage with their customers online. The effectiveness of AI in enhancing search functionality and the resultant impact on user engagement and conversion rates will be a critical aspect to evaluate. If successful, this could lead to broader adoption of AI in the distribution industry's digital strategies.
WOBURN, Mass., Feb. 29, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of marketing software, today announced its partnership with Moblico, a leader in mobile engagement solutions for wholesale distributors, providing mobile messaging and custom branded mobile apps.
Moblico will leverage Bridgeline's HawkSearch to grow revenue for distributors through mobile search. The partnership combines Moblico's mobile engagement solutions with HawkSearch's AI search technology, enabling distributors to interact with customers in real-time, increasing customer retention and revenue.
Moblico has extended its expertise to thousands of wholesale distribution centers and manufacturers across the US, Canada, Mexico, Latin America, and Europe. Similarly, HawkSearch brings a proven track record of working with many leading distributors such as Misumi USA, Packard, and Kirby Risk.
Pierre Barbeau, CEO of Moblico, remarked on the collaboration, “Our partnership with Bridgeline enhances the distributor's online experience by merging HawkSearch's AI technology with our mobile solutions. We look forward to the positive effects on our customers' operations."
Ari Kahn, CEO of Bridgeline, stated, " Partnering with Moblico, a leader in mobile solutions for distributors, aligns with our commitment to increasing revenue for eCommerce brands within the distribution industry. Together, we are bringing the best of mobile engagement and search technology to the market, helping distributors achieve unparalleled growth."
About Moblico
Since 2010, Moblico has provided mobile communication, marketing, and commerce solutions to independent wholesale distributors in the US, Canada, Latin America, and Europe. Moblico is best known for its attentive and responsive client support, focus on the needs of wholesale distributors, best-in-class single source mobile engagement platform, and raving fan customers. www.moblico.com.
Contact:
Taylor Aguirre
Marketing Director
Moblico
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
FAQ
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