HawkSearch Recognized by Gartner® for Commerce Search and Product Discovery

Rhea-AI Summary

Bridgeline Digital's HawkSearch has been recognized in Gartner's inaugural Magic Quadrant for Search and Product Discovery, specifically for B2B Search. This acknowledgment highlights HawkSearch's innovative AI-powered Smart Search capabilities, which include keyword, concept, and image search across B2B eCommerce sites. CEO Ari Kahn stated that this recognition affirms HawkSearch's focus on innovation within B2B eCommerce. Gartner predicts that by 2026, generative AI-based conversational UI patterns in search and product discovery will disrupt traditional search methods, affecting at least 5% of the market. Bridgeline Digital aims to grow online revenue by enhancing traffic, conversion rates, and average order value.

Positive

• HawkSearch recognized in Gartner's Magic Quadrant for Search and Product Discovery.
• AI-powered Smart Search capabilities in keyword, concept, and image search.
• Implemented on several B2B eCommerce sites, enhancing part number search, units of measurement, product grouping, and entitlement management.
• Supports both B2B and B2C search, applicable to enterprise and SMB companies.
• Projected market disruption by generative AI-based conversational UI patterns by 2026, recognized as an innovative solution.

Negative

• Gartner's recognition does not equate to an endorsement or recommendation.
• Gartner's research is opinion-based and should not be taken as factual statements.
• No specific financial data or direct impacts on revenue and profitability disclosed in the PR.

WOBURN, Mass., May 16, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in AI-powered marketing technology, announces that its HawkSearch solution has been recognized for B2B Search in the first ever Gartner^® Magic Quadrant™ for Search and Product Discovery. We believe this highlights HawkSearch’s position as an innovator with its advanced AI-powered Smart Search capabilities.

Smart Search uses AI-powered keyword, concept, and image search to answer search queries from prospective customers. HawkSearch is implemented on several B2B eCommerce sites, powering part number search, units of measurement, product grouping, and entitlement management. HawkSearch also offers B2C search, powering both enterprise and SMB companies alike.

Gartner noted, “By 2026, at least one new generative AI (GenAI)-based conversational UI pattern in search and product discovery (S&PD) will disrupt traditional search and browse UIs, penetrating at least 5% of the market.”⁽¹⁾

Ari Kahn, CEO of Bridgeline Digital, stated, “We feel being recognized by Gartner as a B2B search affirms HawkSearch’s focus on innovations within B2B eCommerce. Our technology aims to design and navigate the massive, complex catalogs within B2B, and we think this recognition from Gartner is a testament to our success in eCommerce.”

To learn more about Hawksearch, visit: https://www.hawksearch.com/b2bcommerce

Gartner Disclaimer:
Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. Gartner Magic Quadrant™ for Commerce Search and Product Discovery, Aditya Vasudevan, Mike Lowndes, Sandy Shen, Noam Dorros, May 13, 2024.

About Bridgeline Digital

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.

Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

FAQ

What recent recognition did HawkSearch receive?

HawkSearch was recognized in Gartner's inaugural Magic Quadrant for Search and Product Discovery.

What capabilities does HawkSearch offer?

HawkSearch offers AI-powered Smart Search capabilities, including keyword, concept, and image search.

How is HawkSearch implemented?

HawkSearch is implemented on several B2B eCommerce sites, enhancing part number search, units of measurement, product grouping, and entitlement management.

What is the projected impact of generative AI on search and product discovery?

Gartner predicts that by 2026, generative AI-based conversational UI patterns will disrupt traditional search methods, affecting at least 5% of the market.

What does Bridgeline Digital aim to achieve with HawkSearch?

Bridgeline Digital aims to grow online revenue by increasing traffic, conversion rates, and average order value through HawkSearch.