Footwear Brand Launches Celebros Search Solution to Power Site Search and Increase eCommerce Transactions

Rhea-AI Summary

Bridgeline Digital (NASDAQ: BLIN) has partnered with Mitra Adiperkasa to implement Celebros Search for the New Balance online store in Indonesia. This collaboration aims to enhance product discovery and recommendations through AI-driven technology. The Celebros Search solution integrates seamlessly with Magento, improving user experience by leveraging machine learning to analyze customer behavior. CEO Ari Kahn expressed gratitude towards MAP for their trust and highlighted the potential for increased sales via enhanced eCommerce functionalities.

Positive

• Partnership with Mitra Adiperkasa enhances Bridgeline's market presence in Indonesia.
• Celebros Search solution is expected to improve user experience and sales for New Balance's eCommerce site.

Negative

• None.

WOBURN, Mass., Jan. 05, 2021 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of cloud-based AI search solution, has announced that the New Balance online store in Indonesia will launch with Celebros Search as its search and product recommendations solution.

The New Balance online store in Indonesia, and its parent company Mitra Adiperkasa (MAP), have a long-standing relationship with Bridgeline. MAP is the leading lifestyle retailer in Indonesia with over 2,600 retail stores and a diversified portfolio that includes Skechers, Zara, Lacoste and many others.

The Celebros Search solution was selected because of its AI driven intelligent search and seamless integration with Magento, the eCommerce platform that powers many of MAP’s online stores. Celebros uses machine learning to understand user behavior and trends to provide customers with accurate and relevant results and recommendations. This will be especially important to the New Balance website because of its large and diverse product catalog.

According to Ari Kahn, CEO of Bridgeline, "We appreciate MAP and value their trust in our team and our products." Mr. Kahn went on to add, “And we’re thrilled to add New Balance to our customer list. We believe our unique combination of advanced search and product recommendations will help New Balance drive more sales from their eCommerce websites.”

About Bridgeline Digital 

Bridgeline Digital, The Digital Engagement Company, helps customers maximize the performance of their omni-channel digital experience - from websites and intranets to online stores and campaigns. Bridgeline's Unbound platform deeply integrates Web Content Management, eCommerce, Marketing Automation, Site Search, Community Portals, Social Media Management, Translation and Web Analytics to help organizations deliver digital experiences that attract, engage, nurture and convert their customers across all channels and streamline business operations. Headquartered in Woburn, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936. 

Contact: 

Jeremy LaDuque 
EVP of Marketing
Bridgeline Digital 
press@bridgeline.com

FAQ

What is the significance of Bridgeline Digital partnering with New Balance?

Bridgeline Digital's partnership with New Balance signifies the implementation of Celebros Search to enhance customer experience and sales on their eCommerce platform in Indonesia.

How does Celebros Search benefit New Balance's online store?

Celebros Search uses AI and machine learning to provide accurate product recommendations and improve overall search functionality, catering to New Balance's diverse product catalog.

When was the partnership with New Balance announced?

The partnership with New Balance was announced on January 5, 2021.

What is Bridgeline Digital's stock symbol?

Bridgeline Digital's stock symbol is BLIN.