Electrical Distributor Launches Bridgeline’s AI-Powered HawkSearch on Optimizely

Rhea-AI Summary

Bridgeline Digital, a global leader in AI-powered marketing technology, announced that an electrical distribution leader implemented Bridgeline's AI-powered search technology, HawkSearch, to enhance their eCommerce site on the Optimizely platform. The implementation aims to boost revenue through personalized user experiences and features like Measurement Conversion.

Positive

• HawkSearch will enhance the distributor's revenue through personalized user experiences and features like Measurement Conversion.

• The platform incorporates tools like autocomplete and visitor targeting results for enhanced navigation.

• CEO Ari Kahn stated that the selection of HawkSearch by the electrical distribution leader is a strong endorsement of Bridgeline's AI innovation in serving the demands of electrical distribution.

Negative

• None.

WOBURN, Mass., May 02, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in AI-powered marketing technology, announced today that an electrical distribution leader has implemented Bridgeline's AI-powered search technology, HawkSearch, to power their eCommerce site on the Optimizely platform.

HawkSearch will enhance the distributor's revenue, already over $200 million annually, through its AI-powered search bar that offers a more personalized user experience. HawkSearch will increase sales through features such as Measurement Conversion. A customer can search for “2 ft LED light” and HawkSearch will provide results in matching products with alternative measurement listings such as “24-inch LED light.”

With HawkSearch, the distributor’s product discovery will become more user-friendly for industry professionals and consumers alike. The platform incorporates tools like autocomplete and visitor targeting results for enhanced navigation.

Ari Kahn, CEO of Bridgeline, stated, “The electrical distribution leader’s selection of HawkSearch is a strong endorsement of our relentless pursuit of AI innovation that serves the demands of electrical distribution. With our HawkSearch AI, we continue to expand our customer base within electrical distribution and aim to become the industry standard for search within B2B distribution.”

About Bridgeline Digital

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.

Contact:
‍Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

FAQ

What is the name of the AI-powered search technology implemented by the electrical distribution leader?

The AI-powered search technology implemented is HawkSearch.

What platform is the electrical distributor using HawkSearch on?

The electrical distributor is using HawkSearch on the Optimizely platform.

How will HawkSearch enhance the distributor's revenue?

HawkSearch will enhance revenue through personalized user experiences and features like Measurement Conversion.

Who is the CEO of Bridgeline Digital?

The CEO of Bridgeline Digital is Ari Kahn.