CSS Commerce Partners with Bridgeline to Offer B2X AI-Powered Search
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Insights
The partnership between Bridgeline Digital, Inc. and CSS Commerce to implement HawkSearch's AI-powered SmartSearch in eCommerce platforms like BigCommerce and Magento represents a strategic move aimed at enhancing the search experience for online shoppers. This collaboration is expected to provide a competitive edge in the digital commerce space, particularly for companies in specialized sectors such as pharmaceuticals and sporting goods. The integration of advanced AI capabilities like image recognition could potentially lead to more intuitive and efficient search functionalities, which are critical factors in improving customer engagement and conversion rates.
From a market perspective, the move could signal Bridgeline Digital's commitment to innovation and customer-centric solutions. For investors, the focus should be on the potential increase in market share and customer retention rates for Bridgeline Digital, as well as the potential for increased sales and revenue growth. The long-term success of this partnership will likely depend on the technological advancements and the ability to adapt to the evolving demands of online consumers.
The introduction of AI-powered search technology like HawkSearch by Bridgeline Digital in collaboration with CSS Commerce underscores the growing importance of AI in enhancing eCommerce experiences. HawkSearch's image recognition and proprietary AI solutions are designed to streamline the search process, which could lead to a significant improvement in product discoverability and customer satisfaction. The emphasis on AI indicates a trend towards more personalized and responsive online shopping environments.
For businesses operating in the eCommerce sector, the integration of such technologies could be a game-changer, potentially reducing bounce rates and increasing average order values. It will be important to monitor how these AI-enhanced search tools affect key performance indicators for eCommerce platforms, such as search abandonment rates and time-to-purchase. The effectiveness of HawkSearch in driving tangible business outcomes will be a critical factor in assessing the value of this partnership.
The partnership's impact on the eCommerce landscape could be substantial, particularly for BigCommerce and Magento customers who stand to benefit from the enhanced search capabilities. The expertise of CSS Commerce in software integration and eCommerce ecosystems could ensure a smooth implementation process, which is essential for maintaining customer trust and minimizing disruptions during the transition to a new search platform.
Moreover, the focus on sectors with complex technical and proprietary IP requirements, such as pharmaceuticals and sporting goods, suggests a targeted approach that could lead to highly customized search solutions. This level of customization is often necessary to meet the unique challenges faced by these industries, such as compliance with regulations and the handling of sophisticated product assortments. The ability of HawkSearch to address these challenges could result in a more robust and effective eCommerce presence for clients in these sectors.
WOBURN, Mass., March 20, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of marketing software, and CSS Commerce are partnering to introduce HawkSearch’s AI-powered SmartSearch with advanced eCommerce consulting expertise to hundreds BigCommerce and Magento customers such as Black Diamond and Berlin Packaging.
CSS Commerce specializes in software integration and the implementation of ecommerce ecosystems at highly complex technical and proprietary IP companies in the pharmaceutical, sporting goods, mechanical and electrical space. HawkSearch delivers the AI-powered search for leading distributors including Misumi USA, Packard, and Kirby Risk.
CSS Commerce, an expert in on-page search, will partner with HawkSearch for a superior experience and technology for its customers. CSS’ Head of Search, Erick Rojas, is ‘excited to bring the strong features of HawkSearch to our customers. Image recognition and a proprietary AI solution are big additions to our capabilities.
Ari Kahn, CEO of Bridgeline Digital, stated, "Our partnership with CSS Commerce is a key step in our strategy to revolutionize eCommerce search for manufacturers and distributors alike. We are committed to delivering a superior search solution that meets the evolving needs of online shoppers."
“Integrating HawkSearch enhances our eCommerce solutions and presents AI enhanced opportunities for our clients,” added Tom Sieger, Managing Partner at CSS Commerce. “HawkSearch will be a valuable partner with clients expanding their eCommerce capabilities and services.”
About CSS Commerce
Based in the US, CSS Commerce are expert software integration specialists in building ecommerce ecosystems interconnecting all data needs with special focus on complex eCommerce, advanced predictive search and site conversion. With more than 20 years in digital transformation, CSS Commerce is headquartered in Houston, TX with teams around the world and a 24/7 ‘round the sun philosophy.
Contact:
Eunice Muñoz
Marketing Director | CSS Commerce
www.csscommerce.com
emunoz@csscommerce.com
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
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