Colonial Electric Supply Chooses Bridgeline’s AI-Powered HawkSearch on Optimizely
On May 23, 2024, Bridgeline Digital (NASDAQ: BLIN) announced that Colonial Electric Supply has chosen its AI-powered HawkSearch for their eCommerce website, using the Optimizely connector. HawkSearch will enhance the product discovery process for Colonial Electric Supply's extensive $40M inventory by addressing common B2B queries, such as unit conversions and incomplete part numbers. This AI-powered search tool will also provide personalized shopping experiences to boost average order size by recommending complementary products. The implementation by Colonial Electric Supply highlights Bridgeline's growing influence in the electrical distribution sector, with other major distributors like Schaedler Yesco and State Electric Supply also leveraging HawkSearch. CEO Ari Kahn emphasized that this partnership demonstrates Bridgeline's commitment to the electrical distributor industry, ensuring a seamless online shopping experience for customers.
- Colonial Electric Supply's implementation of HawkSearch highlights Bridgeline's growing presence in the electrical distribution sector.
- HawkSearch will address complex B2B queries efficiently, enhancing user experience.
- Personalized shopping recommendations are expected to increase the average order size.
- The inventory managed by HawkSearch is valued at over $40M.
- Other major distributors like Schaedler Yesco and State Electric Supply also use HawkSearch, indicating industry trust in Bridgeline's technology.
- No specific negative aspects relating to financial or operational performance were mentioned in the press release.
WOBURN, Mass., May 23, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of marketing software, today announced Colonial Electric Supply, a large, independent, family-owned-and-operated electrical distributor, has chosen Bridgeline's HawkSearch to power product discovery for its eCommerce website using HawkSearch’s Optimizely connector.
HawkSearch will elevate Colonial Electric Supply's eCommerce strategy through AI-powered search for the distributor’s inventory, valued at over
Distributors such as Colonial Electric Supply use HawkSearch to handle common B2B queries involving unit conversions or incomplete part numbers. For instance, if a customer needs a replacement bolt-down adapter for their cable puller, but the old adapter’s label is damaged and the only text remaining is 'XD10,' they can enter this incomplete part number and find the correct match, 'XD10-BD-SW,' for purchase.
With HawkSearch Recommendations, the distributor can create personalized shopping experiences to boost the average order size. For example, when a shopper searches for “LED Floodlights” and selects the “White HomeGuard LED Security Floodlights with 2 lights,” HawkSearch will suggest matching white lights in single and 3-light options, allowing the customer to easily assemble a custom set of matching lights, thereby increasing the order value.
Colonial Electric Supply’s implementation of HawkSearch highlights Bridgeline's growing presence in the electrical distribution sector, alongside other major distributors such as Schaedler Yesco and State Electric Supply, who also use HawkSearch to enhance their eCommerce site search. This trend underscores Bridgeline's leadership in providing AI-powered search technology tailored to the unique needs of the electrical industry.
Ari Kahn, CEO of Bridgeline, stated, “Our partnership with Colonial Electric Supply reaffirms our dedication to the electrical distributor industry. HawkSearch's AI-powered search capabilities are essential for addressing the complex requirements of Colonial Electric Supply's customers, ensuring a smooth and efficient online shopping experience.”
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
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