Bridgeline Releases Zeus Update with Concept and Image Search
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Insights
The release of Bridgeline Digital's Smart Search tool represents a significant step in the evolution of e-commerce search capabilities. The integration of AI to enhance user experience and search efficiency could potentially lead to increased conversion rates and customer satisfaction. This is particularly relevant as e-commerce platforms seek to differentiate themselves in a crowded market. The use of large language models and vector databases to interpret customer intent and provide more accurate search results is a forward-thinking approach that aligns with current trends in AI and machine learning.
Furthermore, the support for 50 languages could expand Bridgeline Digital's market reach, offering a competitive advantage in international markets. This feature aligns with the global nature of e-commerce, breaking down language barriers that often limit market penetration. The early adoption and reported success by companies like Max Warehouse suggest that Smart Search could become a valuable asset for online retailers, potentially impacting Bridgeline Digital's market share and financial performance positively.
The introduction of Generative AI capabilities in Smart Search by Bridgeline Digital could revolutionize the way online stores optimize for search engines. By automatically generating, correcting and expanding product descriptions, as well as creating keyword-rich landing pages, GenAI has the potential to significantly improve SEO performance. This could lead to better organic search rankings, driving more traffic to online retailers' websites without the need for additional advertising spend.
The efficiency gains for site administrators and content creators cannot be overstated. The automation of SEO tasks will allow these teams to focus on strategy and other high-value activities, potentially reducing operational costs and improving the bottom line for businesses that adopt this technology. As search engine algorithms continue to evolve, the ability to quickly adapt product descriptions and landing pages will be increasingly important and GenAI could provide a substantial edge in this regard.
The deployment of Smart Search technology by Bridgeline Digital signifies an important innovation in online shopping experiences. By understanding the intent behind searches, Smart Search enhances the likelihood of converting visitors into buyers, which is a critical metric for online retailers. The ability for customers to use natural language or images to find products aligns with the growing trend of intuitive user interfaces and could set a new standard in e-commerce search functions.
While the technology presents clear benefits, adoption rates and customer feedback will be important to determining its actual impact on sales and customer loyalty. Retailers will need to weigh the costs of integrating Smart Search against the expected ROI. It is also essential to monitor how competitors respond to this innovation, as the e-commerce landscape is highly dynamic and quick to adopt game-changing technologies. The long-term success of Smart Search will depend on its effectiveness in improving user experience and its integration with other e-commerce platforms.
WOBURN, Mass., March 28, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of marketing software, announced that Smart Search by HawkSearch, featuring AI powered concept and image search with Generative AI (GenAI) capabilities, is now available to the general public.
Smart Search leverages the latest advancements in AI, including large language models (LLMs) and vector databases, to empower online shopping search functionality. Smart Search includes three capabilities:
- Concept Search
- Image Search
- GenAI
Concept Search understands the intent behind a customer’s search to find products that are more relevant to the customer’s needs. A customer can describe what they need to automatically create a shopping list. For example, if a customer tells an online flower store, “find white flowers to plant in Southern California with fragrant blooms to attract bees,” SmartSearch would return Gardenia and Star Jasmine.
Image Search allows online shoppers to shop with photos from their cell phone or online images. A shopper could go to the above gardening website and upload a photo of a garden to automatically load their shopping cart with similar flowers and trees.
GenAI improves an online store’s ranking in search engines and the customer’s overall experience by automatically creating, correcting, or expanding descriptions of products in your catalog. GenAI also creates landing pages with strong keywords for each product. GenAI increases efficiency for site administrators, SEO teams and content creators.
Smart Search supports 50 languages, allowing for global accessibility, even if the site is primarily in English.
Prior to today’s release of Smart Search to the public, select companies including Max Warehouse, a key player in the building materials sector, Nail Gun Depot, and Rainbow Resource Center, have used Smart Search in its limited release with outstanding results.
“I’ve spent most of my life in AI research and the last 24 months have seen more progress in AI than the last 24 years,” said Ari Kahn, CEO of Bridgeline. “AI has changed expectations for online shoppers and Smart Search powers Bridgeline’s customers to bound past their competitors with a more intuitive shopping experience that converts online visitors to online buyers. This release affirms our dedication to fostering our customers' success in the increasingly competitive online marketplace.”
For a walk through of the new features and functionality in this release, called Zeus, register for our webinar on April 11th, 9am PST / 12 EST.
https://www.hawksearch.com/webinar/meet-zeus-hawksearchs-newest-release
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
FAQ
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