Bridgeline Releases Athena Update with GenAI-Powered Smart Responses
Bridgeline Digital (NASDAQ: BLIN) has launched its HawkSearch “Athena” update, featuring GenAI-powered
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Insights
The introduction of the Athena update with GenAI-powered Smart Responses marks a significant technological advancement for Bridgeline Digital. This update not only enhances the functionalities of their HawkSearch platform but also aligns with the increasing trend towards AI-driven personalization in eCommerce. The ability to provide dynamic, conversational dialogues enhances user experience by making search results more intuitive and relevant. This is a step forward in conversational AI, where the technology mimics a human sales assistant, improving customer engagement and conversion rates.
Technologically, GenAI (Generative AI) and RAG (Retrieval-augmented Generation) are cutting-edge innovations. GenAI creates new content based on patterns and data it has learned, making it ideal for generating personalized responses. RAG, on the other hand, combines retrieval-based methods with generation to deliver more precise and contextually relevant information. These technologies together make search functionalities smarter and more user-friendly.
From a retail investor’s perspective, this technological enhancement could translate into increased revenue for businesses using HawkSearch, thereby potentially boosting Bridgeline Digital’s market position and stock performance. However, it's essential to monitor how quickly and widely these updates are adopted by users to understand the actual impact on revenue.
The business implications of the Athena update for Bridgeline Digital are substantial. By leveraging GenAI-powered Smart Responses, the company aims to drive revenue growth for eCommerce businesses. This aligns with the current market demand for highly personalized shopping experiences. Personalized search results can have a profound impact on customer satisfaction and conversion rates, which are critical metrics for eCommerce businesses.
Market trends indicate that consumers increasingly prefer tailored experiences. A search feature that provides summaries and comparisons of products can significantly reduce decision-making time, leading to quicker purchases and higher satisfaction. Given these benefits, companies utilizing HawkSearch could see improved customer loyalty and increased sales, indirectly benefitting Bridgeline Digital through higher demand for its product.
For investors, this update signals Bridgeline Digital's proactive approach to staying ahead in the competitive AI and eCommerce markets. It is an optimistic sign of the company’s innovation and commitment to enhancing customer value, which could positively influence its stock in the long term.
WOBURN, Mass., June 13, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in AI-powered marketing technology, is pleased to announce the successful launch of its highly anticipated HawkSearch “Athena” update. This milestone introduces GenAI-powered “Smart Responses,” which drives engagement and revenue growth for businesses utilizing HawkSearch.
The Athena release of GenAI Smart Responses is now generally available (GA) for the public. This enhances conversions for eCommerce customers with dynamic, conversational dialogues based on search queries, prompting follow-up questions and suggestions to imitate a personalized online sales assistant. This boosts engagement and helps users find what they need quickly.
Now, when a user searches for something like “linen summer dresses for vacation” on a fashion eCommerce site, HawkSearch Smart Response will summarize and compare the fabrics used in the dresses available above the search results. This provides the user with at-a-glance information needed to make a stylish and confident purchase swiftly, boosting the eCommerce site’s revenue.
John Murcott, EVP of Product & Strategy, stated, “HawkSearch’s Athena release brings state-of-the-art GenAI technology to complement our existing RAG (Retrieval-augmented Generation) eCommerce search, offering accurate, personalized answers and summaries for every unique query.”
Ari Kahn, CEO, said, “With the Athena release, we're reinforcing our commitment to AI innovation by providing GenAI capabilities designed to help customers increase their site revenue.”
For a walkthrough of the new features and functionality in the Athena release, join us for our webinar this afternoon, June 13th, at 9am PT / 12pm ET here. Find more details and release notes for Athena through this link.
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
Written by Nicolas J. Prizzi
