BRI Group Moves Towards Financial Inclusion by Supporting Women Empowerment in Indonesia

Rhea-AI Summary

On April 21, 2022, BRI celebrated Kartini Day by recognizing 7,000 female workers at the WOMAN event in Sentul, Indonesia. The event featured notable attendees including Erick Thohir and Sunarso, focusing on women empowerment as essential for financial inclusion. In 2021, women comprised 34.8% of BRI's workforce, with 23.11% in managerial roles. BRI aims to serve 5 million Ultra-Micro customers in 2022 and enhance financial access through initiatives like the Senyum service centers. The bank emphasizes cultural activation to drive effective execution of its empowerment strategies.

Positive

• BRI honored 7,000 female workers enhancing its commitment to women empowerment.
• Women represent 34.8% of BRI's workforce, with 23.11% in managerial levels, reflecting gender diversity.
• Initiatives aiming to serve 5 million Ultra-Micro customers underscore BRI's growth strategy.

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• None.

JAKARTA, Indonesia, April 22, 2022 /PRNewswire/ -- To commemorate Kartini Day (Women Day), Bank BRI (IDX: BBRI) gave appreciation to 7,000 female workers during Wonderful and Magnificent (WOMAN) on April 21, 2022, at Sentul Convention Center.

The event was attended by Erick Thohir, Indonesia's Minister of State Owned Enterprise (BUMN); Rofikoh Rokhim, Deputy President Commissioner of BRI; Sunarso, President Director of BRI; Catur Budi Harto; Vice President Director of BRI; Board of Directors of BRI's; Permodalan Nasional Madani (PNM); Pegadaian; and 7,000 female workers consisting of 5,000 Mekaar PNM Account Officers; 1,000 Mekaar PNM customers, 500 BRI Micro Banking Advisors (Mantri), and 500 Pegadaian Appraisers; as well as Cinta Laura Kiehl, Brand Ambassador of BRI, and Via Vallen, Brand Ambassador of PNM.

Women empowerment and gender equality are crucial in realizing financial inclusion in the country. "Women have an essential role in the transformation of the BUMN ecosystem in Indonesia. Which is why women leaders in BUMN have exceeded 15%," said Erick.

In the same occasion, Sunarso also said that BRI is always open to supporting women in reaching their full potential. "In 2021, 38,942 or 34.8% of 113,262 BRI employees were female workers, and 822 employees or around 23.11% of the position formations occupy the Managerial and the Board of Directors levels of BRI," he explained. 

BRI continues to empower women entrepreneurs of Micro-Small and Medium Enterprises (MSMEs) so they can be sustainable, through the Ultra Micro Holdings (UMi), consisting of BRI, Pegadaian, and PNM as they have an important role in realizing financial inclusion in Indonesia.

In 2022, The KPIs set for UMi Holdings include serving 5 million new customers in the Ultra-Micro segment, implement 100% cashless opening at PNM and Pegadaian, form 1,000 Co-location Senyum (Ultra-Micro Service Centers), and 500 thousand referrals from Senyum Mobile and acquiring 60,000 members to become BRILink Agents.

BRI's strategies include accelerating Senyum Co-Location, improving business processes at PNM and Pegadaian, increasing the use of Senyum Mobile application and the capabilities of 75,000 BRI Mantri, PNM Account Officer, and Pegadaian Appraisers.

"For an effective execution, there is a need for effective collective behavior, in-line with BUMN's core value AKHLAK. To further encourage this, cultural activation programs themed BRIGADE MADANI were implemented," said Sunarso.

For information about BANK BRI, visit www.bri.co.id

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SOURCE PT Bank Rakyat Indonesia Tbk (BRI)

FAQ

What is the significance of Kartini Day for Bank BRI?

Kartini Day is commemorated by Bank BRI to appreciate female workers and promote women empowerment, crucial for financial inclusion in Indonesia.

How does Bank BRI support women entrepreneurs?

BRI supports women entrepreneurs through its Ultra Micro Holdings initiative, aiming to empower Micro-Small and Medium Enterprises (MSMEs).

What percentage of BRI's workforce is female?

As of 2021, 34.8% of BRI's workforce were female, with 23.11% in managerial positions.

What are BRI's goals for Ultra-Micro customers in 2022?

BRI aims to serve 5 million new Ultra-Micro customers and implement 100% cashless operations at PNM and Pegadaian.

Who attended the WOMAN event held by Bank BRI?

The WOMAN event was attended by prominent figures including Erick Thohir and BRI's President Director Sunarso, among others.