BRI Continues to Empower MSMEs to Go Global by Bringing Their Products to the Tong Tong Fair
On September 7, 2022, PT Bank Rakyat Indonesia successfully supported MSMEs at the Tong Tong Fair in The Hague, Netherlands, from September 1-12. The initiative aims to boost MSME competitiveness globally through education in financial management and marketing. BRI’s MSME loan portfolio grew by 9.81% YoY, reaching IDR 920 trillion in Q2 2022, with total loans disbursed at IDR 1,104.79 trillion. The BRIlianpreneur EXPO(RT) in 2021 achieved US$72.13 million in transactions, exceeding expectations and showcasing MSME potential to international buyers.
- MSME loan portfolio grew 9.81% YoY to IDR 920 trillion in Q2 2022.
- Total loans disbursed increased to IDR 1,104.79 trillion (8.75% YoY growth).
- BRIlianpreneur EXPO(RT) 2021 recorded US$72.13 million in business-matching transactions.
- None.
THE HAGUE, Netherlands, Sept. 7, 2022 /PRNewswire/ -- Consistently empowering MSMEs growth in Indonesia, PT Bank Rakyat Indonesia (Persero) Tbk. (IDX: BBRI) has successfully assisted them in bringing their products in front of thousands of visitors at the largest Eurasian cultural festival in the world, the Tong Tong Fair, at the Center of The Hague, Netherlands, from 1 September to 12 September 2022.
Empowering MSMEs to compete in the global market is a long journey. BRI has been taking part in educating MSMEs to implement professional financial management, marketing, branding to find stories behind their products thus increasing product uniqueness and competitiveness. BRI has also been assisting MSMEs to go digital to widen their market shares.
"We need to support the MSMEs directly because merely submitting funds is not enough. BRI continues to strive for local MSMEs to recognize their full potential and penetrate the global market. One of our efforts is bringing them to the Tong-Tong Fair," said Amam Sukriyanto, Director of Small and Medium Business BRI.
In addition, BRI carries out a business matching strategy to bring together consumers from abroad with local MSMEs through the MSME EXPO(RT) BRILIANPRENEUR, an annual event to support MSMEs to go global.
In 2021, the BRIlianpreneur EXPO(RT) recorded a total transaction of US
"MSMEs in Indonesia have enormous potential with a variety of unique products that are favored by international consumers. Our goal is for MSMEs to develop the best-quality products in line with market needs," added Amam.
In Q2 2022, BRI's MSME loan portfolio grew by
The entire credit sector recorded a positive increase, with the main pillars being the micro segment (
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SOURCE PT Bank Rakyat Indonesia Tbk (BRI)
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