Priceline Launches Biggest Black Friday Sales Event Ever Plus New VIP Loyalty Program to Maximize Traveler Savings

Rhea-AI Summary

Priceline has launched its most significant Black Friday sales event, introducing the Priceline VIP loyalty program. Starting on November 23, the week-long event features more than $5 million in savings on travel bookings. Members can enjoy up to 50% off hotels and 20% off rental cars, with exclusive deals and mystery coupons available throughout the event. 1% of eligible bookings on Giving Tuesday will be donated to customer-chosen charities. This initiative aims to enhance savings for travelers as they prepare to travel again.

Positive

• Launch of Priceline VIP loyalty program, providing up to 50% savings on hotels.
• More than $5 million in savings offered during the Black Friday sales event.
• Exclusive Black Friday discounts and mystery coupons for loyalty program members.

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• None.

NORWALK, Conn., Nov. 23, 2020 /PRNewswire/ -- At Priceline, Black Friday starts today with the introduction of an innovative new loyalty program, Priceline VIP, and a supersized week of savings. The company's biggest Black Friday sale to-date will feature more than 50 custom deals and over $5 million in savings on upcoming travel, so you can save now and travel later. The week-long savings event culminates on Giving Tuesday, when 1% of all eligible bookings made on Priceline Gives will be donated to a charity of the customer's choice.

"After missing so many of life's important moments this year, we want to make it even easier for our travelers to maximize savings and rewards whenever they're ready to travel," said Brett Keller, CEO of Priceline.

To help its millions of loyal travelers save even more this holiday season—and beyond—the company is officially launching Priceline VIP as part of the Black Friday event. The multi-tiered rewards program is free to join and allows members to begin saving as soon as they enroll.

Priceline VIPs will save up to 50% on over 45,000 name brand hotels and up to 20% on rental cars. Other VIP perks include early access to future sales, exclusive coupons, and even deeper discounts as status levels increase. Existing customers joining Priceline VIP will instantly earn status based on their number of completed trips in 2019 or 2020, whichever is higher. New customers who enroll will have immediate access to VIP Member level benefits, including exclusive Black Friday discounts.

New offers and flash sales will unlock every two hours for Priceline VIPs on Black Friday and Cyber Monday in addition to the public sales available to everyone. Priceline VIPs and Email Insiders will also be sent a mystery coupon, 2,000 of which will be for 99% off on Hotel Express Deals^®!

The Black Friday Sales Event, which runs from November 23 through December 1, also includes:

• Hotels: Coupons for additional savings on Express Deals^®, which are already up to 60% off.
• Rental Cars: Sitewide discounts from major rental brands, as well as coupons for increased savings on Express Deals^®, which are already up to 40% off.
• Flights: Sales on thousands of flights and up to 40% savings on Express Deals^®.
• Book Now, Travel Later: All offers allow you to save now and travel anytime, with no end date restrictions on bookings.

For more information about Priceline's Black Friday Sales Event and to become a Priceline VIP, visit Priceline.com/VIP or download the Priceline App on iOS or Android.

About Priceline
Priceline, part of Booking Holdings Inc. (NASDAQ: BKNG), is a world leader in travel deals. Priceline offers exclusive discounts on hotels, flights, alternative accommodations, rental cars, cruises and packages. We offer more than a million lodging properties, helping travelers find the right accommodation at the right price. We negotiate great deals every day, and put our best pricing on the Priceline app. Our deep discounts on hotels, flights, rental cars and more are also distributed through our partnership brand, Priceline Partner Network. With free cancellation for many rates, 24-hour customer assistance and the option for both pre-paid and pay upon arrival reservations, Priceline helps millions of travelers be there for the moments that matter. For us, and for our customers, every trip is a big deal.

For further information, please contact:
Christina Bennett, christina.bennett@priceline.com  
Stephanie Perry, priceline@mbooth.com  

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SOURCE Priceline

FAQ

What is the Priceline VIP loyalty program?

Priceline VIP is a new multi-tiered rewards program allowing members to save up to 50% on hotels and receive exclusive discounts.

When does the Black Friday sales event start?

The Black Friday sales event starts on November 23 and runs through December 1.

How much can travelers save during the Black Friday event?

Travelers can enjoy over $5 million in savings, including up to 50% off hotels and 20% off rental cars.

What will happen on Giving Tuesday?

On Giving Tuesday, 1% of all eligible bookings will be donated to a charity of the customer's choice.

What additional benefits do Priceline VIP members receive?

VIP members receive early access to sales, exclusive coupons, and deeper discounts based on their status level.