OpenTable Launches All-in-One Marketplace for Private and Group Dining
OpenTable, part of Booking Holdings (NASDAQ:BKNG), has launched a groundbreaking all-in-one marketplace for private and group dining reservations. The platform transforms the traditionally complex booking process, which currently takes an average of 17 hours, into a streamlined experience.
The new marketplace features instant booking capabilities, transparent pricing, and comprehensive venue information. According to OpenTable's survey of 1,524 U.S. consumers, 68% would organize more events if booking were easier, while 72% prefer hosting group dinners at restaurants rather than at home. Notably, 66% of respondents are willing to spend more per person for private dining compared to regular restaurant dining.
OpenTable, parte di Booking Holdings (NASDAQ:BKNG), ha lanciato un innovativo marketplace all-in-one per prenotazioni di ristoranti private e di gruppo. La piattaforma trasforma un processo di prenotazione tradizionalmente complesso, che richiede in media 17 ore, in un’esperienza snella. Il nuovo marketplace offre prenotazioni istantanee, prezzi trasparenti e informazioni complete sui locali. Secondo un sondaggio di OpenTable su 1.524 consumatori statunitensi, 68% organizzerebbero più eventi se la prenotazione fosse più facile, mentre 72% preferiscono ospitare cene di gruppo nei ristoranti anziché a casa. In particolare, 66% dei partecipanti sono disposti a spendere di più a persona per una cena privata rispetto a una cena normale al ristorante.
OpenTable, parte de Booking Holdings (NASDAQ: BKNG), ha lanzado un innovador marketplace todo en uno para reservas de cenas privadas y para grupos. La plataforma transforma un proceso de reserva tradicionalmente complejo, que tarda en promedio 17 horas, en una experiencia simplificada. El nuevo marketplace ofrece capacidades de reserva instantánea, precios transparentes e información completa sobre los venues. Según una encuesta de OpenTable a 1.524 consumidores estadounidenses, 68% organizarían más eventos si la reserva fuera más fácil, mientras que 72% prefieren organizar cenas de grupo en restaurantes en lugar de en casa. Notablemente, 66% de los encuestados están dispuestos a gastar más por persona en una cena privada en comparación con una cena regular en un restaurante.
OpenTable은 Booking Holdings(NASDAQ: BKNG)의 일부로, 개인 및 그룹 다이닝 예약을 위한 혁신적인 올인원 마켓플레이스를 출시했습니다. 이 플랫폼은 평균 17시간이 걸리던 전통적으로 복잡한 예약 과정을 간소화된 경험으로 바꿉니다. 새로운 마켓플레이스는 즉시 예약 기능, 투명한 가격 책정, 그리고 포괄적인 장소 정보를 제공합니다. OpenTable의 미국 소비자 1,524명 대상 설문에 따르면 68%가 예약이 더 쉬워지면 더 많은 이벤트를 조직하고, 72%는 집이 아닌 레스토랑에서 그룹 디너를 주최하는 것을 선호합니다. 특히 66%의 응답자는 프라이빗 다이닝에 대해 일반 레스토랑 다이닝보다 인당 더 많이 지출할 의향이 있습니다.
OpenTable, faisant partie de Booking Holdings (NASDAQ: BKNG), a lancé une place de marché tout-en-un révolutionnaire pour les réservations de repas privés et de groupes. La plateforme transforme un processus de réservation traditionnellement complexe, qui prend en moyenne 17 heures, en une expérience simplifiée. La nouvelle place de marché propose des capacités de réservation instantanée, des tarifs transparents et des informations complètes sur les lieux. Selon une enquête d'OpenTable auprès de 1 524 consommateurs américains, 68% organiseraient plus d'événements si la réservation était plus facile, tandis que 72% préfèrent accueillir des dîners de groupe au restaurant plutôt qu'à la maison. Notamment, 66% des répondants seraient prêts à dépenser davantage par personne pour un dîner privé par rapport à un dîner régulier au restaurant.
OpenTable, Teil von Booking Holdings (NASDAQ: BKNG), hat einen bahnbrechenden All-in-One-Marktplatz für private und Gruppentischeinträge eingeführt. Die Plattform verwandelt den traditionell komplexen Buchungsprozess, der durchschnittlich 17 Stunden in Anspruch nimmt, in eine nahtlose Erfahrung. Der neue Marktplatz bietet Sofortbuchungsfunktionen, transparente Preisgestaltung und umfassende Veranstaltungsinformationen. Laut einer OpenTable-Umfrage unter 1.524 US-Verbrauchern würden 68% mehr Veranstaltungen organisieren, wenn die Buchung einfacher wäre, während 72% es bevorzugen, Gruppendinner in Restaurants statt zu Hause zu veranstalten. Bemerkenswert sind 66% der Befragten, die bereit sind, pro Person mehr für Private Dining als für reguläres Restaurant-Dining auszugeben.
OpenTable، جزء من Booking Holdings (NASDAQ: BKNG)، أطلق سوقاً شاملاً ومتكاملاً للحجوزات الخاصة وتلك الجماعية لتناول العشاء. المنصة تحوّل عملية الحجز التقليدية المعقدة التي تستغرق في المتوسط 17 ساعة إلى تجربة مبسطة. السوق الجديد يضم إمكانات الحجز الفوري، الأسعار الشفافة، ومعلومات شاملة عن الأماكن. وفقاً لاستطلاع أجرته OpenTable شمل 1,524 مستهلكاً أميركياً، فإن 68% سيُنظّمون فعاليات أكثر إذا أصبح الحجز أسهل، بينما 72% يفضلون استضافة عشاء جماعي في المطاعم بدلاً من المنزل. من الجدير بالذكر أن 66% من المستجيبين على استعداد لإنفاق المزيد لكل شخص على العشاء الخاص مقارنةً بالعشاء العادي في المطعم.
OpenTable，隶属于 Booking Holdings（NASDAQ: BKNG），推出了一款面向私人和团体就餐预订的一站式买卖平台。该平台将传统上通常耗时的预订过程（平均需要 17 小时）转变为更简化的体验。新市场具备即时预订能力、透明定价以及全面的场地信息。根据 OpenTable 对 1,524 名美国消费者的调查，68%的人若预订更容易，会组织更多活动，而 72% 的人更愿意在餐厅而非在家里举办团体晚餐。值得注意的是，66% 的受访者愿意为私人用餐人均多花钱，与普通餐厅用餐相比。
- Platform addresses a significant market need with 68% of surveyed consumers wanting to organize more events
- 66% of consumers willing to pay premium prices for private dining versus regular dining
- Potential for increased revenue generation through streamlined booking process
- Global launch provides immediate market access and scalability
- 42% of potential customers have previously abandoned bookings due to complexity
- Success depends on restaurant adoption and participation
Insights
OpenTable's new marketplace for private dining transforms a fragmented, time-consuming process into a streamlined revenue opportunity for restaurants and booking platform.
OpenTable's new private and group dining marketplace represents a strategic expansion into an underserved high-value segment of the restaurant industry. The platform addresses a significant pain point revealed by their consumer research: the average 17 hours currently spent researching and securing group dining venues. With 68% of consumers indicating they would organize more events if the process were easier, this represents substantial untapped demand.
The marketplace's instant booking functionality for private spaces is a first-to-market innovation in the reservation platform space. This feature delivers a competitive advantage by solving problems for both sides of the market: restaurants gain access to high-value leads for traditionally underutilized spaces, while diners get transparent pricing, real-time availability, and streamlined booking.
The research revealing that 66% of consumers are willing to spend more per person for private dining than they would for regular dining indicates this marketplace targets higher-value transactions. For Booking Holdings, this represents an opportunity to increase the average transaction value facilitated through OpenTable, potentially improving revenue metrics without necessarily requiring higher user numbers.
This marketplace expansion strategically positions OpenTable to capture more of the high-margin corporate event market, with the survey specifically highlighting business meetings and team events as key drivers of private dining demand. By making these bookings more accessible, OpenTable could see meaningful growth in a profitable segment that has historically been managed through more labor-intensive direct bookings.
The new offering turns a once time-consuming process into a seamless booking experience for both diners and restaurants
Booking a group or private dining space has traditionally meant hours of online research, followed by multiple layers of communication and guesswork. OpenTable's new survey* of
Offering an intuitive city discovery page, diners can browse and compare private dining rooms, semi-private spaces, and large group tables, along with transparent pricing, menus, ambiance details, capacity and imagery. In a first for reservation platforms, a growing selection of venues within the marketplace will offer instant booking, enabling diners to view real-time availability and secure their booking in seconds. For restaurants, the marketplace will generate incremental large booking leads through an easy set up, helping to generate more revenue.
"We've heard countless times that searching for and booking large group and private dining is frustrating and complicated for both restaurants and diners. It's been an overlooked area of the industry that is ripe for innovation," said Amy Wei, Chief Operating Officer for OpenTable. "Our marketplace is the perfect place to source profitable leads for restaurants and connect diners to exactly what they're looking for. Now, it's simple and seamless for restaurants to grow revenue and maximize underutilized private dining spaces."
OpenTable's consumer research* underscores the demand behind the launch. Birthdays, family gatherings, and corporate events – including company celebrations, client meetings and team bonding – were identified as the most common drivers of private dining reservations. Almost three-quarters of respondents (
The marketplace is now live globally. To explore private and group dining on OpenTable, visit www.opentable.com/private-dining.
*Survey Methodology: An online survey was conducted by WALR among 1,524
About OpenTable
OpenTable, a global leader in restaurant tech and part of Booking Holdings, Inc. (NASDAQ: BKNG), helps more than 60,000 restaurants worldwide fill 1.9 billion seats a year. OpenTable's world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.
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SOURCE OpenTable, Inc.
FAQ
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