World Heavyweight Champion Anthony Joshua Signs 3-Year Endorsement Agreement with Love Hemp Group PLC

Rhea-AI Summary

Codebase Ventures Inc. (OTCQB: BKLLF) announced a significant endorsement agreement between its investment, Love Hemp Group PLC, and World Heavyweight Champion Anthony Joshua. The agreement, effective from July 1, 2021, spans three years, positioning Joshua as a brand ambassador and collaborator on a licensed range of CBD products aimed at athletes. As part of this partnership, Joshua will become a key shareholder in Love Hemp through share issuance. This collaboration aligns with Love Hemp's strategy to enhance its international market presence.

Positive

• Major endorsement agreement with Anthony Joshua, enhancing brand visibility.
• Collaboration on a licensed range of CBD products for athletes.
• Joshua's shareholding in Love Hemp strengthens investor confidence.

Negative

• None.

Code Investment Love Hemp Announces Major Deal that Will See Anthony Joshua as Brand Ambassador and Collaborator on Licensed Range of CBD Products for Athletes

VANCOUVER, BC / ACCESSWIRE / June 22, 2021 / Codebase Ventures Inc. ("Codebase" or the "Company") (CSE:CODE)(FSE:C5B)(OTCQB:BKLLF) is excited to announce that the Company's investment, Love Hemp Group Plc. has signed a major endorsement agreement with World Heavyweight Champion, Anthony Joshua, (https://twitter.com/anthonyjoshua).

As announced, ‘Love Hemp Group PLC (AQSE: LIFE) (OTCQB: WRHLF), one of the UK's leading CBD and hemp product suppliers, has signed a three-year endorsement agreement ("the Agreement") with two-time Heavyweight Champion of the World and Olympic gold medallist, Anthony Joshua OBE.'

Anthony Joshua Love Hemp Highlights as Announced by Love Hemp:

• The Endorsement Agreement commences 1 July 2021 and has an initial contract term of three years.
• Under the Agreement, Anthony Joshua is committed to becoming an ambassador of the Love Hemp brand and a key voice in the Company's mission to promote its wellness brand.
• In the longer term, Love Hemp and Anthony Joshua will also collaborate on a licenced range of CBD products for athletes, championing the Company's development in its work to position CBD as internationally recognised, certified products for athletes.

As announced, 'In line with Anthony Joshua's desire to further support the development of the Company in its international growth strategy, he will become a key shareholder of Love Hemp via his management company, 258 MGT Limited, through the issuance of shares in lieu of cash compensation.'

About Love Hemp Group

Love Hemp Group is one of the UK's leading CBD and Hemp product suppliers. The Company is a pioneer in the UK-based premium high-quality CBD market, with over 40 products including oils, edibles, sprays, cosmetics, topicals and vapes. The Company's range of products are sold online across 70 websites and in over 2,000 stores including some of the biggest retailers in the UK, such as Holland & Barrett, Boots, Ocado and Sainsbury's. Listed on the Aquis Stock Exchange (AQSE:LIFE) the Company recently changed its name to Love Hemp Group plc, from World High Life, to better reflect its focus on supporting the "best in class" CBD brand as it embarks on a wider expansion of its core business and offering.

About Codebase Ventures Inc.

Codebase Ventures Inc. seeks early-stage investments in emerging technology sectors, including the blockchain ecosystem and fintech. The Company identifies such opportunities and applies its relationships and capital to advance its interests.

For further information, please contact:

George Tsafalas - Ivy Lu
Investor Relations
Telephone: Toll-Free (877) 806-CODE (2633) or 1 (778) 806-5150
E-mail: IR@codebase.ventures

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements

Certain information set forth in this news release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties. All statements other than statements of historical fact are forward-looking statements, including, without limitation, statements regarding future financial position, business strategy, use of proceeds, corporate vision, proposed acquisitions, partnerships, joint-ventures and strategic alliances and co-operations, budgets, cost and plans and objectives of or involving the Company. Such forward-looking information reflects management's current beliefs and is based on information currently available to management. Often, but not always, forward-looking statements can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "predicts", "intends", "targets", "aims", "anticipates" or "believes" or variations (including negative variations) of such words and phrases or may be identified by statements to the effect that certain actions "may", "could", "should", "would", "might" or "will" be taken, occur or be achieved. A number of known and unknown risks, uncertainties and other factors may cause the actual results or performance to materially differ from any future results or performance expressed or implied by the forward-looking information. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of the Company including, but not limited to, the impact of general economic conditions, industry conditions and dependence upon regulatory approvals. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. The Company does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by securities laws.

SOURCE: Codebase Ventures Inc.

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https://www.accesswire.com/652591/World-Heavyweight-Champion-Anthony-Joshua-Signs-3-Year-Endorsement-Agreement-with-Love-Hemp-Group-PLC

FAQ

What is the significance of Anthony Joshua's endorsement for Love Hemp Group (BKLLF)?

Anthony Joshua's endorsement is expected to enhance brand visibility and credibility for Love Hemp Group, potentially driving sales and market presence.

When does the agreement with Anthony Joshua begin?

The endorsement agreement with Anthony Joshua commences on July 1, 2021.

What products will Anthony Joshua collaborate on with Love Hemp Group?

Anthony Joshua will collaborate on a licensed range of CBD products specifically designed for athletes.

How long is the endorsement agreement between Love Hemp and Anthony Joshua?

The endorsement agreement is set for an initial term of three years.

What is the stock symbol for Codebase Ventures Inc.?

The stock symbol for Codebase Ventures Inc. is BKLLF.