BJ's RESTAURANT & BREWHOUSE LAUNCHES NEW $13 PIZOOKIE® MEAL DEAL AND RAISES THE BAR ON VALUE

Rhea-AI Summary

BJ's Restaurants, Inc. (NASDAQ: BJRI) has launched a new $13 Pizookie® Meal Deal to combat inflation and provide value to customers. The deal includes a choice of eight brewhouse entrees and a signature personal Pizookie® dessert. Available at BJ's Restaurant & Brewhouse locations nationwide, the offer aims to create an experience that's both affordable and satisfying.

The meal deal features popular entrees such as Italian Chicken Parmigiana Pasta, Classic Cheeseburger, Southern Fried Chicken, and Strawberry Fields Chicken Salad. Customers can also choose from eight Pizookie® flavors for their dessert. The offer is available for dine-in, take-out, and delivery, Monday through Friday, for a time.

Positive

• Introduction of a new value-driven $13 Pizookie® Meal Deal
• Offer includes a choice of eight entrees and a signature Pizookie® dessert
• Available for dine-in, take-out, and delivery
• Potential to attract budget-conscious customers and increase sales

Negative

• -time offer may impact long-term revenue sustainability
• Reduced profit margins due to low-price meal deal

Insights

Market Research Analyst

BJ's Restaurants' new $13 Pizookie® Meal Deal is a strategic move to combat inflation's impact on consumer dining habits. This aggressive pricing strategy could potentially increase foot traffic and sales volume, offsetting lower per-meal revenue. The deal's broad appeal across dine-in, takeout and delivery channels may help BJ's capture a larger market share in the competitive casual dining sector.

However, the sustainability of this pricing strategy is questionable. With $13 covering both an entree and dessert, profit margins are likely thin. This move might pressure competitors to match prices, potentially triggering a race to the bottom that could harm industry profitability. Long-term success will depend on BJ's ability to upsell additional items and convert new customers into regular patrons beyond this promotion.

Financial Analyst

While the $13 Pizookie® Meal Deal may boost short-term revenue, it raises concerns about profit margins and long-term financial health. The deal's pricing leaves little room for profit, especially considering rising food and labor costs. This strategy could lead to increased sales volume but decreased profitability per transaction.

Investors should monitor key financial metrics closely in upcoming quarters, including:

• Average check size
• Cost of goods sold (COGS)
• Same-store sales growth

If BJ's can't effectively upsell or increase overall customer spend, this promotion might negatively impact their bottom line. The stock may see short-term volatility as the market assesses the deal's impact on BJ's financial performance.

 Guests Can Enjoy a Choice of Eight Brewhouse Entrees Plus a Signature Personal Pizookie^® Dessert for Just $13—Limited Time Offer

HUNTINGTON BEACH, Calif., Sept. 9, 2024 /PRNewswire/ -- Today, BJ's Restaurants, Inc. (NASDAQ: BJRI) launches a new attack in the fight against inflation: the new $13 Pizookie^® Meal Deal, an unbeatable offer available at BJ's Restaurant & Brewhouse locations nationwide. At a time when inflation continues to stretch consumers' budgets and rising costs make dining out feel like a luxury,* BJ's is setting out to create an experience that's as good for the soul as it is for the wallet. While many restaurants scramble to meet the demand for affordability, BJ's is creating a new value standard with a deal that delivers on both price and satisfaction.

BJ's is setting out to create an experience that's as good for the soul as it is for the wallet.

BJ's $13 Pizookie^® Meal Deal, raises the bar by delivering not only unmatched value, but also unparalleled choice. For $13, guests can select one of eight brewhouse entrees, including favorites such as Italian Chicken Parmigiana Pasta, our Classic Cheeseburger, Southern Fried Chicken or our Strawberry Fields Chicken Salad. To make the deal even sweeter, every meal includes a personal BJ's signature world-famous Pizookie^® dessert — a freshly baked, ooey-gooey treat topped with ice cream. With eight Pizookie^® flavors to choose from, it's an irresistible offer for those looking to enjoy a delicious meal at a great price.

"We wanted to create an unbeatable bundle that showcases our iconic dessert at an unbeatable price, offering guests the ultimate value for their dining experience," said Putnam Shin, Chief Growth and Innovation Officer at BJ's Restaurants, Inc. "In today's economic environment, it's more important than ever to provide something that truly resonates with our guests, and this deal strikes right at the heart of what they need — an indulgent treat at a price that doesn't break the bank."

The $13 Pizookie^® Meal Deal is available for dine in, take out and delivery all day, Monday through Friday, for a limited time, making it the perfect option for lunch, dinner or any occasion. Whether it's a working lunch, a casual dinner or a relaxing night at home, BJ's offers guests the opportunity to enjoy a flavorful meal and a signature dessert at an incredible value. With rising meal prices affecting the entire dining industry, the $13 Pizookie^® Meal Deal reflects BJ's ongoing commitment to offering deals that deliver on price, quality and guest satisfaction.

Don't miss out on this incredible deal—visit your nearest BJ's Restaurant & Brewhouse before the offer ends! For more information or to find the nearest BJ's location, visit www.bjsrestaurants.com.

About BJ's Restaurants, Inc.
BJ's Restaurants, Inc. is a national brand with brewhouse roots where Craft Matters^®. BJ's broad menu offers something for everyone: slow-roasted entrees like prime rib to BJ's EnLIGHTened Entrees^® including Cherry Chipotle Glazed Salmon, signature deep-dish pizza, and the often imitated but never replicated world-famous Pizookie^® dessert. The winner of the 2024 Vibe Vista Award for Best Overall Beverage Program for Multi-Unit Chain Restaurants and the most decorated restaurant-brewery in the country, BJ's has been a pioneer in the craft brewing world since 1996 and takes pride in serving award-winning proprietary handcrafted beers. The BJ's experience offers high-quality ingredients, bold flavors, moderate prices, sincere service, and a cool, contemporary atmosphere. Founded in 1978, BJ's owns and operates over 200 casual dining restaurants in 31 states. All restaurants offer dine-in, take-out, delivery and large party catering.

*July Consumer Price Index Report

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SOURCE BJ’s Restaurants, Inc.

FAQ

What is included in BJ's Restaurants' new $13 Pizookie® Meal Deal?

The $13 Pizookie® Meal Deal includes a choice of one of eight brewhouse entrees and a personal BJ's signature Pizookie® dessert.

When is the $13 Pizookie® Meal Deal available at BJ's Restaurants (BJRI)?

The $13 Pizookie® Meal Deal is available all day, Monday through Friday, for a time.

What entree options are offered in BJ's Restaurants' $13 Pizookie® Meal Deal?

The meal deal includes options such as Italian Chicken Parmigiana Pasta, Classic Cheeseburger, Southern Fried Chicken, and Strawberry Fields Chicken Salad, among others.

How many Pizookie® flavors can customers choose from in BJ's $13 meal deal?

Customers can choose from eight different Pizookie® flavors as part of the $13 meal deal at BJ's Restaurants.