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ProShares Announces Appointment of Eric Dash As Chief Content and Communications Officer
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
management
Rhea-AI Summary
ProShares has appointed Eric Dash as the new Executive Director, Chief Content and Communications Officer. In this pivotal role, he will oversee both internal and external communications, aiming to strengthen the brand and enhance policy initiatives. Reporting directly to CEO Michael L. Sapir, Dash brings extensive experience from his own firm and prior roles at the U.S. Treasury and The New York Times. ProShares, a leader in the ETF space with approximately $75 billion in managed assets, continues to innovate to provide strategic investment opportunities.
Positive
Eric Dash's appointment is expected to elevate ProShares' communications and brand strategy.
Dash's prior experience in strategic communications and journalism can bring new insights to the company.
ProShares is positioned for sustainable growth with a focus on innovation in the ETF market.
Negative
None.
BETHESDA, Md.--(BUSINESS WIRE)--
ProShares, a premier provider of ETFs, today announced that veteran strategic communications and marketing leader, Eric Dash, is joining the company as Executive Director, Chief Content and Communications Officer. In this newly created position, Mr. Dash will lead all external and internal communications as well as serve as a key contributor to strengthening ProShares’ brand and its policy affairs initiatives. He will be charged with ensuring that ProShares’ communications are clear, consistent, and impactful. Mr. Dash will report directly to ProShares CEO Michael L. Sapir.
“Eric has the right skills and experience to elevate our company’s content and communications, and help take our business to the next level,” Mr. Sapir said. “His good judgment, integrity, and commitment to excellence will serve ProShares well as he leads our efforts in developing communications for a broad array of valued stakeholders. I look forward to his counsel.”
“I can’t think of a more exciting place to join the ETF industry than ProShares, nor a more promising time for the company,” Mr. Dash said. “ProShares’ products and culture of innovation have positioned the business exceptionally well for continued, sustainable growth. I’m looking forward to working with the team on building a fully integrated communications program to share that story.”
Mr. Dash joins ProShares after running his own strategic communications and marketing firm for the last seven years. As founder and principal of Golden Triangle Strategies, he provided strategic counsel and produced data-driven editorial and visual content for some of the world’s leading financial services, asset management, and technology firms, as well as prominent financial leaders and policy organizations. Previously, he served as a senior advisor for policy and communications at the U.S. Treasury Department.
Prior to his work in the public and private sectors, Mr. Dash was an award-winning journalist for The New York Times. For his work during the 2008 global financial crisis, he earned the Gerald Loeb Award for Distinguished Financial Journalism and was part of a team of reporters recognized as finalists for the Pulitzer Prize for Public Service. Mr. Dash has also written for BusinessWeek and Fortune magazines and has frequently appeared as a commentator on radio, television, and financial industry panels. In 2009, he was named to the National Association of Corporate Directors’ list of the 100 Most Influential People in Corporate Governance.
A graduate of the University of Pennsylvania, Mr. Dash earned a B.S. in Economics from The Wharton School and a B.A. in American History from the College of Arts and Sciences. He also holds a master’s degree in international political economy from the London School of Economics and Political Science.
About ProShares
ProShares has been at the forefront of the ETF revolution since 2006. ProShares now offers one of the largest lineups of ETFs, and along with its affiliates manages approximately $75 billion in assets. The company is the leader in strategies such as dividend growth, interest rate hedged bond, thematics and geared (leveraged and inverse) ETF investing. ProShares continues to innovate with products that provide strategic and tactical opportunities for investors to manage risk and enhance returns.
ProShares are distributed by SEI Investments Distribution Co., which is not affiliated with the funds' advisor or sponsor.
Who is Eric Dash and what is his role at ProShares?
Eric Dash is the new Executive Director, Chief Content and Communications Officer at ProShares, responsible for leading external and internal communications.
What are the potential impacts of Eric Dash's appointment on ProShares?
Dash's expertise in strategic communications is expected to enhance ProShares' brand, potentially leading to improved stakeholder engagement.
What is ProShares' current standing in the ETF market?
ProShares is a leader in the ETF sector, managing approximately $75 billion in assets and offering a diverse lineup of investment strategies.
How does Eric Dash's background relate to his new position at ProShares?
Dash has a background in strategic communications and journalism, having previously served at the U.S. Treasury and as a reporter for The New York Times.
