BigCommerce Invests in Becoming World’s Most Powerful B2B Ecommerce Platform with Acquisition of B2B Ninja

Rhea-AI Summary

BigCommerce (NASDAQ: BIGC) has announced its acquisition of B2B Ninja, enhancing its position in the B2B ecommerce sector. This strategic move aims to improve the ecommerce capabilities of B2B merchants by integrating B2B Ninja's advanced quoting solutions. B2B ecommerce in the U.S. is projected to reach $1.8 trillion by 2023, making this acquisition timely. The integration will allow BigCommerce to provide more streamlined and effective ecommerce solutions, complementing its newly launched B2B Edition.

Positive

• Acquisition of B2B Ninja strengthens BigCommerce's B2B ecommerce capabilities.
• B2B Ninja's advanced quoting functionality enhances customer experience.
• Increased investment in B2B features expected to attract more merchants.

Negative

• None.

As B2B ecommerce grows, leading Open SaaS ecommerce platform and leading quoting solution combine to make online selling easy for B2B merchants

AUSTIN, Texas--(BUSINESS WIRE)-- BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established brands, today announced the acquisition of Quote Ninja, Inc. (dba B2B Ninja), a premier enterprise software solution providing leading business-to-business (B2B) ecommerce capabilities for merchants of all sizes. A longtime BigCommerce partner, B2B Ninja is a best-in-class quoting solution, and the acquisition furthers BigCommerce’s ability to deliver powerful ecommerce functionality to B2B merchants.

“B2B Ninja is an excellent addition to our already strong B2B capabilities,” said Brent Bellm, CEO of BigCommerce. “Complementing our recent launch of B2B Edition, this is the next big step in providing a platform that is easier to use and faster than legacy B2B solutions and more flexible and powerful than other SaaS platforms. We continue to invest in ways that make BigCommerce the best platform for merchants of all sizes regardless of who or where their customers are or where merchants are selling.”

According to Forrester, U.S. B2B ecommerce transactions are expected to reach $1.8 trillion by 2023. This would account for 17% of all B2B sales in the country. A 2021 BigCommerce/Profitwell market research study found quoting is one of the most important features for conducting online B2B commerce, whether the business is moving online for the first time or processing millions of dollars in GMV.

“For several years, our companies have been great partners not only because our products complement each other but our values do too,” said John McCann, co-founder of B2B Ninja. “We both believe strongly in openness, flexibility and ease-of-use so that merchants can focus on growing their businesses. We’re excited to join the BigCommerce family and work even more closely to deliver critical products for merchants.”

B2B Ninja is available to any BigCommerce merchant on any plan to enhance the customer experience and easily manage quotes online. It is ideal for merchants who don’t need all the functionality of B2B Edition but are looking for next-level quoting functionality, or for complex use cases that require extended quoting capabilities.

BigCommerce will continue to offer B2B Edition, an advanced suite of B2B functionalities through the exclusive partner integration of BundleB2B with BigCommerce Enterprise, to help merchants better facilitate online operations and provide customers with seamless transactions and convenient self-service account capabilities.

About BigCommerce

BigCommerce (Nasdaq: BIGC) is a leading open software-as-a-service (SaaS) ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove and Vodafone. Headquartered in Austin, BigCommerce has offices in London, Kyiv, San Francisco, and Sydney. For more information, please visit www.bigcommerce.com or follow us on Twitter, LinkedIn, Instagram and Facebook.

BigCommerce® is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220210005129/en/

Brad Hem

pr@bigcommerce.com

Source: BigCommerce

FAQ

What is the significance of BigCommerce acquiring B2B Ninja?

The acquisition enhances BigCommerce's B2B ecommerce capabilities, providing advanced quoting solutions for merchants.

How does the acquisition impact BigCommerce's market strategy?

This move positions BigCommerce to benefit from the growing B2B ecommerce market, projected to reach $1.8 trillion by 2023.

What functionalities does B2B Ninja bring to BigCommerce?

B2B Ninja offers premier quoting solutions that will improve the ecommerce experience for B2B merchants.

When was the acquisition of B2B Ninja announced?

The acquisition was announced in February 2022.

How will BigCommerce continue to support its B2B Edition?

BigCommerce will maintain its B2B Edition while integrating B2B Ninja’s features to enhance ecommerce operations.