BigCommerce and Silk Commerce Launch Distributed Ecommerce Hub to Power Scalable Storefront Networks for Dealers, Distributors and Franchises
BigCommerce (BIGC) and Silk Commerce have launched the Distributed Ecommerce Hub, a new solution enabling manufacturers and franchisors to create and manage multiple ecommerce storefronts across distributed networks. Built on BigCommerce's B2B Edition and Multi-Storefront capabilities, the platform allows organizations to establish hundreds or thousands of storefronts with centralized control over branding, catalog, and reporting.
The solution features a turnkey portal experience developed by Silk Commerce, enabling brands to launch new stores, assign catalogs, manage themes, and monitor network-wide performance. Key applications include dealer and distributor enablement, franchise storefront management, regional ecommerce rollout, and direct selling storefront provisioning.
BigCommerce (BIGC) e Silk Commerce hanno lanciato il Distributed Ecommerce Hub, una nuova soluzione che permette a produttori e franchisor di creare e gestire molteplici negozi ecommerce distribuiti su diverse reti. Basata sulle funzionalità B2B Edition e Multi-Storefront di BigCommerce, la piattaforma consente alle organizzazioni di aprire centinaia o migliaia di negozi mantenendo un controllo centralizzato su branding, catalogo e reportistica.
La soluzione include un portale chiavi in mano sviluppato da Silk Commerce, che permette ai brand di lanciare nuovi negozi, assegnare cataloghi, gestire temi e monitorare le performance sull’intera rete. Le applicazioni principali comprendono l’abilitazione di concessionari e distributori, la gestione di negozi in franchising, il lancio regionale di ecommerce e la fornitura di negozi per la vendita diretta.
BigCommerce (BIGC) y Silk Commerce han lanzado el Distributed Ecommerce Hub, una nueva solución que permite a fabricantes y franquiciadores crear y gestionar múltiples tiendas ecommerce distribuidas en diversas redes. Construida sobre las capacidades B2B Edition y Multi-Storefront de BigCommerce, la plataforma permite a las organizaciones establecer cientos o miles de tiendas con un control centralizado sobre la marca, el catálogo y los informes.
La solución incluye un portal llave en mano desarrollado por Silk Commerce, que permite a las marcas lanzar nuevas tiendas, asignar catálogos, gestionar temas y supervisar el rendimiento en toda la red. Las aplicaciones clave incluyen la habilitación de concesionarios y distribuidores, la gestión de tiendas franquiciadas, el despliegue regional de ecommerce y la provisión de tiendas para venta directa.
BigCommerce (BIGC)와 Silk Commerce가 Distributed Ecommerce Hub를 출시했습니다. 이 새로운 솔루션은 제조업체와 프랜차이저가 분산 네트워크 전반에 걸쳐 여러 전자상거래 매장을 생성하고 관리할 수 있게 합니다. BigCommerce의 B2B Edition 및 Multi-Storefront 기능을 기반으로 한 이 플랫폼은 조직이 수백에서 수천 개의 매장을 중앙에서 브랜드, 카탈로그, 보고서 관리를 하면서 운영할 수 있도록 지원합니다.
이 솔루션은 Silk Commerce가 개발한 턴키 포털 경험을 제공하여 브랜드가 새로운 매장을 개설하고, 카탈로그를 할당하며, 테마를 관리하고, 네트워크 전체 성과를 모니터링할 수 있게 합니다. 주요 활용 분야는 딜러 및 유통업체 지원, 프랜차이즈 매장 관리, 지역별 전자상거래 확장, 직접 판매 매장 제공 등입니다.
BigCommerce (BIGC) et Silk Commerce ont lancé le Distributed Ecommerce Hub, une nouvelle solution permettant aux fabricants et franchiseurs de créer et gérer plusieurs boutiques ecommerce réparties sur des réseaux distribués. Basée sur les fonctionnalités B2B Edition et Multi-Storefront de BigCommerce, la plateforme permet aux organisations d’établir des centaines voire des milliers de boutiques tout en gardant un contrôle centralisé sur la marque, le catalogue et les rapports.
La solution propose une expérience portail clé en main développée par Silk Commerce, permettant aux marques de lancer de nouvelles boutiques, d’assigner des catalogues, de gérer les thèmes et de suivre la performance à l’échelle du réseau. Les applications principales incluent l’activation des concessionnaires et distributeurs, la gestion des boutiques en franchise, le déploiement régional du ecommerce et la mise à disposition de boutiques de vente directe.
BigCommerce (BIGC) und Silk Commerce haben den Distributed Ecommerce Hub vorgestellt, eine neue Lösung, die Herstellern und Franchisegebern ermöglicht, mehrere Ecommerce-Shops über verteilte Netzwerke zu erstellen und zu verwalten. Basierend auf BigCommerce's B2B Edition und Multi-Storefront-Funktionalitäten erlaubt die Plattform Organisationen, hunderte oder tausende Shops mit zentraler Kontrolle über Branding, Katalog und Reporting einzurichten.
Die Lösung bietet ein schlüsselfertiges Portal, entwickelt von Silk Commerce, das Marken ermöglicht, neue Shops zu starten, Kataloge zuzuweisen, Designs zu verwalten und die Performance im gesamten Netzwerk zu überwachen. Wichtige Anwendungsbereiche sind die Unterstützung von Händlern und Distributoren, das Management von Franchise-Shops, regionale Ecommerce-Ausrollungen und die Bereitstellung von Shops für den Direktverkauf.
- Launch of new scalable solution expanding BigCommerce's B2B capabilities
- Strategic partnership with Silk Commerce enhancing product offering
- Potential for significant customer base expansion in B2B2X segment
- Addresses growing market demand for distributed ecommerce infrastructure
- No immediate revenue impact or financial metrics disclosed
- Success depends on market adoption and implementation
Insights
BigCommerce's new Distributed Ecommerce Hub enables manufacturers and franchisors to manage multiple branded storefronts at scale, strengthening their B2B platform offerings.
BigCommerce's launch of Distributed Ecommerce Hub represents a strategic expansion of their enterprise commerce capabilities. Developed in partnership with Silk Commerce, this solution directly addresses the challenges faced by manufacturers, franchisors, and brands managing complex distribution networks.
The platform's architecture solves a critical scalability problem in distributed commerce. Rather than treating each storefront as a separate custom project, organizations can now deploy and centrally manage hundreds or thousands of storefronts from a single interface. This approach significantly accelerates implementation while maintaining brand consistency across channels.
Built on BigCommerce's existing B2B Edition and Multi-Storefront capabilities, the solution adds a turnkey portal experience where brands can launch stores, assign catalogs, manage themes, and track performance network-wide. The system balances centralized control with local flexibility—a key requirement for successful partner enablement.
The diverse use cases (dealer enablement, franchise management, regional rollouts, direct selling) indicate BigCommerce is targeting several high-value enterprise segments with this offering. The language from BigCommerce's B2B General Manager describing this as a "step change" signals the company views this as a significant platform advancement.
The immediate availability to global customers suggests the solution is fully developed and ready for market adoption. For BigCommerce, this launch enhances their ability to serve complex enterprise clients with distributed sales models, potentially expanding their addressable market in the competitive e-commerce platform space.
New solution gives manufacturers and franchisors the tools to launch and manage ecommerce storefronts across complex distributed networks
AUSTIN, Texas, April 28, 2025 (GLOBE NEWSWIRE) -- BigCommerce (Nasdaq: BIGC), an open SaaS, composable ecommerce platform for fast-growing and established B2C and B2B brands and retailers, today announced the launch of Distributed Ecommerce Hub, a new joint solution with systems integrator and digital commerce agency Silk Commerce. Distributed Ecommerce Hub empowers manufacturers, brands and franchisors to rapidly create and centrally manage branded ecommerce storefronts for their dealer, distributor or franchise networks.
Developed in response to growing demand for scalable B2B2X ecommerce infrastructure, Distributed Ecommerce Hub allows organizations to create hundreds or even thousands of storefronts with centralized control over branding, catalog and reporting while still offering local flexibility for each partner. The platform is designed for businesses that have outgrown traditional multi-storefront architecture or need deeper enablement across distributed sales channels.
“Distributed Ecommerce Hub represents a step change in how manufacturers, distributors and franchises can approach ecommerce at scale,” said Lance Owide, general manager of B2B at BigCommerce. “Rather than treating each new storefront as a new custom project, brands can now enable their entire network from a single platform, accelerating time to market, improving partner performance and increasing channel control while also maintaining brand consistency and quality.”
Distributed Ecommerce Hub is built on top of BigCommerce’s powerful B2B Edition and Multi-Storefront capabilities, but extends those features through a turnkey portal experience developed by Silk Commerce. From this portal, brands can launch new stores, assign catalogs, manage themes and track performance across their entire network. Key use cases include:
- Dealer and distributor enablement for manufacturers
- Franchise storefront management with brand control
- Regional ecommerce rollout for global brands
- Direct Selling storefront provisioning
“We designed Distributed Ecommerce Hub to meet the needs of complex, distributed organizations who want to scale ecommerce without sacrificing control,” said Michael Payne, vice president of Silk Commerce. “By combining BigCommerce’s flexible, open platform with our deep systems integration experience, we’ve created a powerful solution that can support anything from five storefronts to 5,000 – or even more.”
Distributed Ecommerce Hub is now available to manufacturers, franchisors and partner-led businesses globally. For more information, visit https://www.bigcommerce.com/blog/distributed-ecommerce-hub/
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable ecommerce platform that empowers brands, retailers, manufacturers and distributors of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated professional-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Coldwater Creek, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, United Aqua Group and Uplift Desk. For more information, please visit www.bigcommerce.com or follow us on X and LinkedIn.
About Silk Commerce
Silk Commerce is a digital commerce agency and systems integrator specializing in high-performance ecommerce solutions for enterprise businesses. With expertise in ERP integration, custom portal development, and composable architectures, Silk Commerce helps brands accelerate digital transformation and streamline complex ecommerce operations. For more information, visit www.silkcommerce.com.
BigCommerce® is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.
Media contact:
Brad Hem
pr@bigcommerce.com
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