Big Lots teams with American Heart Association to fight heart disease

Rhea-AI Summary

Big Lots, Inc. (NYSE: BIG) is collaborating with the American Heart Association in a campaign against heart disease from February 1-20, 2022. Customers who donate at any Big Lots store will receive a $5 off coupon for a future purchase. On National Wear Red Day, February 4, the Big Lots Foundation will match donations up to $333,333. The initiative aims to address the impact of heart disease, especially among women, exacerbated by the pandemic. Big Lots has supported the AHA for over a decade, emphasizing community health and well-being.

Positive

• Collaboration with American Heart Association demonstrates corporate social responsibility.
• Customer engagement through donations incentivized by discount offers.
• Match of donations by Big Lots Foundation up to $333,333 enhances fundraising efforts.

Negative

• None.

COLUMBUS, Ohio, Feb. 1, 2022 /PRNewswire/ -- Big Lots, Inc. (NYSE: BIG), one of the largest neighborhood discount retailers in the U.S., is teaming up with its associates, customers and the American Heart Association again this year in the fight against heart disease. Feb. 1-20, Big Lots customers who donate to the American Heart Association at any Big Lots store will get a $5 off $15 coupon for a future in-store purchase. Plus, on National Wear Red Day, Feb. 4, to support the AHA's signature Go Red for Women^® initiative, the Big Lots Foundation will match donations made on Heart.org dollar-for-dollar up to a total match of $333,333.

"Heart disease continues to impact many of our families and loved ones, including those of our associates and customers, and we're passionate about changing that," said Joice Wirkus, Senior Vice President, Marketing, at Big Lots, and American Heart Association Council Member and Chair, Columbus Go Red for Women '23. "Together with our generous associates and customers, we're pleased to support the American Heart Association and the important work they're doing to improve health outcomes and help make a healthier, longer life possible for everyone."

According to the American Heart Association, the pandemic has significantly impacted our risk for heart disease and stroke, with 1 in 5 people reporting lower physical wellness¹ and 1 in 3 reporting lower emotional wellness². Cardiovascular disease is still the No. 1 killer of women, and the Go Red for Women movement seeks to change that by advocating for more research and swifter action for women's heart health.

"The American Heart Association is relentlessly helping people create healthy habits that work best for their life, to give them the best chance at life," said Raymond P. Vara, Jr., American Heart Association Chair of the Board. "Together, with Big Lots and our Life is Why supporters, we are working to ensure that everyone everywhere has the opportunity to live a longer, healthier life and spend their time healthy and more joyfully with family and friends."

Big Lots has been a supporter of the American Heart Association's mission for more than a decade. For more information or to make a donation, visit goredforwomen.org/biglots.

ABOUT BIG LOTS
Headquartered in Columbus, Ohio, Big Lots, Inc. (NYSE: BIG) is a neighborhood discount retailer and a Fortune 500 company, operating 1,431 stores in 47 states, as well as a best-in-class ecommerce platform with expanded capabilities via BOPIS, curbside pickup, Instacart and same day delivery. The company's product assortment is focused on home essentials: Furniture, Seasonal, Soft Home, Food, Consumables and Hard Home. Ranked one of the fastest-growing eCommerce businesses by Digital Commerce 360 and the recipient of Home Textiles Today's 2021 Retail Titan Award, Big Lots' mission is to help people Live BIG and Save Lots. The company strives to be the BIG difference for a better life by delivering exceptional value to customers through the ultimate treasure hunt shopping experience, building a "best places to grow" culture, rewarding shareholders with consistent growth and top-tier returns and doing good in local communities. For more information about the company, visit biglots.com.

¹ McKinsey COVID-19 Consumer Surveys, July 14, 2020 and October 30, 2021.
² McKinsey COVID-19 Consumer Surveys, July 14, 2020 and October 30, 2021.

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SOURCE Big Lots, Inc.

FAQ

What is Big Lots' initiative with the American Heart Association in February 2022?

Big Lots is running a donation campaign from February 1-20, 2022, where customers can donate to the American Heart Association and receive a coupon.

How much will Big Lots match in donations to the American Heart Association?

The Big Lots Foundation will match donations made to the American Heart Association up to a total of $333,333.

When is National Wear Red Day 2022 and its significance?

National Wear Red Day is on February 4, 2022, aimed at raising awareness about heart disease, particularly in women.

What discounts do Big Lots customers receive for donating to the American Heart Association?

Customers donating to the American Heart Association at Big Lots stores during the campaign will get a $5 off coupon for a future in-store purchase.

What is the main goal of the Big Lots and American Heart Association partnership?

The main goal is to combat heart disease and improve health outcomes through community engagement and fundraising.