BIG LOTS SERVES UP BIG SAVINGS, 'BARGAIN THRILLS' TO CELEBRATE NATIONAL BARGAIN HUNTING WEEK, AUG. 12-18
Big Lots is celebrating National Bargain Hunting Week (Aug. 12-18) with new bargain-focused initiatives and a survey on American shopping habits. The survey reveals that 85% of shoppers bargain hunt for the thrill, while 62% find it therapeutic. During the week, Big Lots will offer daily 'Bargain of the Day' deals with 20-75% discounts on various products.
The company is also introducing a 'Brag on the Tag' social media filter for shoppers to share their bargain excitement. The survey highlights that 69% of shoppers bargain hunt out of habit, with top categories including apparel, pantry items, and seasonal products. 80% of shoppers regularly visit 2-3 retailers for pantry bargains, typically spending around $100 or less per trip.
Big Lots celebra la Settimana Nazionale della Caccia agli Affari (dal 12 al 18 agosto) con nuove iniziative rivolte agli affari e un sondaggio sulle abitudini di acquisto degli americani. Il sondaggio rivela che l'85% dei consumatori cerca affari per il brivido, mentre il 62% lo considera terapeutico. Durante la settimana, Big Lots offrirà quotidianamente offerte 'Affare del Giorno' con sconti dal 20% al 75% su vari prodotti.
L'azienda sta anche introducendo un filtro per i social media 'Fatti Vanto con l'Etichetta' per permettere ai consumatori di condividere la loro gioia per gli affari. Il sondaggio evidenzia che il 69% dei consumatori cerca affari per abitudine, con le categorie principali che includono abbigliamento, prodotti per la dispensa e articoli stagionali. Il 80% dei consumatori visita regolarmente 2-3 rivenditori per gli affari della dispensa, spendendo tipicamente circa 100 dollari o meno per ogni viaggio.
Big Lots está celebrando la Semana Nacional de Caza de Ofertas (del 12 al 18 de agosto) con nuevas iniciativas enfocadas en ofertas y una encuesta sobre los hábitos de compra de los estadounidenses. La encuesta revela que el 85% de los compradores busca ofertas por la emoción, mientras que el 62% lo considera terapéutico. Durante la semana, Big Lots ofrecerá a diario las ofertas 'Oferta del Día' con descuentos del 20-75% en varios productos.
La empresa también está introduciendo un filtro para redes sociales 'Presume de la Etiqueta' para que los compradores compartan su entusiasmo por las ofertas. La encuesta destaca que el 69% de los compradores busca ofertas por costumbre, con las principales categorías que incluyen ropa, productos de despensa y productos de temporada. El 80% de los compradores visita regularmente 2-3 minoristas en busca de ofertas de despensa, gastando típicamente alrededor de 100 dólares o menos por viaje.
빅 롯츠는 국경일 세일 주간(8월 12일~18일)을 기념하며 새로운 할인 중심의 이니셔티브와 미국 소비자 쇼핑 습관에 관한 설문조사를 진행합니다. 설문조사에 따르면, 85%의 소비자가 스릴을 느끼기 위해 할인 상품을 찾아 나선다고 하며, 62%는 이를 치료적이라고 생각한다고 합니다. 이 주간 빅 롯츠는 매일 '오늘의 할인'으로 다양한 제품에 대해 20-75%의 할인 혜택을 제공합니다.
또한 이 회사는 소비자들이 할인에 대한 기대감을 표현할 수 있도록 '태그로 자랑하기' 소셜 미디어 필터를 도입하고 있습니다. 설문조사는 69%의 소비자가 습관적으로 할인 상품을 찾는다고 강조하며, 주요 카테고리로는 의류, 식료품 및 계절 제품이 포함됩니다. 80%의 소비자는 일반적으로 식료품 할인을 위해 2-3개의 소매점을 정기적으로 방문하며, 대개 각 구매에 대해 100달러 이하를 지출합니다.
Big Lots célèbre la Semaine Nationale de la Chasse aux Bonnes Affaires (du 12 au 18 août) avec de nouvelles initiatives axées sur les bonnes affaires et un sondage sur les habitudes de consommation des Américains. Le sondage révèle que 85% des consommateurs chassent les bonnes affaires pour le frisson, tandis que 62% le trouvent thérapeutique. Au cours de la semaine, Big Lots proposera chaque jour des offres 'Affaire du Jour' avec des réductions de 20 à 75% sur divers produits.
L'entreprise introduit également un filtre sur les réseaux sociaux 'Fier de l'Étiquette' permettant aux consommateurs de partager leur enthousiasme pour les bonnes affaires. Le sondage souligne que 69% des consommateurs chassent les bonnes affaires par habitude, avec des catégories principales comprenant les vêtements, les produits d'épicerie et les produits saisonniers. 80% des consommateurs visitent régulièrement 2 à 3 détaillants pour des bonnes affaires d'épicerie, dépensant généralement environ 100 dollars ou moins par visite.
Big Lots feiert die Nationale Schnäppchenwoche (12.-18. August) mit neuen schnäppchenorientierten Initiativen und einer Umfrage zu den Einkaufsgewohnheiten der Amerikaner. Die Umfrage zeigt, dass 85% der Käufer Schnäppchen aus Nervenkitzel suchen, während 62% es als therapeutisch empfinden. Während der Woche wird Big Lots täglich 'Angebot des Tages' mit Rabatten von 20-75% auf verschiedene Produkte anbieten.
Das Unternehmen führt auch einen 'Ruhm für das Etikett' Social-Media-Filter ein, damit Käufer ihre Schnäppchenfreude teilen können. Die Umfrage hebt hervor, dass 69% der Käufer Schnäppchen aus Gewohnheit suchen, wobei die Top-Kategorien Bekleidung, Lebensmittel und saisonale Produkte sind. 80% der Käufer besuchen regelmäßig 2-3 Einzelhändler auf der Suche nach Lebensmittel-Schnäppchen und geben normalerweise etwa 100 Dollar oder weniger pro Einkauf aus.
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New Survey Shows That Bargain Shopping Provides More Than Just Cost Savings;
"National Bargain Hunting Week, like Big Lots, celebrates savvy shoppers and the thrill they feel when finding a great deal," said Bruce Thorn, President and CEO, at Big Lots. "It's the perfect time to seize the savings on sought-after products at below-market prices before they sell through. Just like our bargain-seeking customers, we constantly search for new and exciting bargains, delivering truckloads of new deals to our stores every single week."
Each day throughout National Bargain Hunting Week, Big Lots will drop a new "Bargain of the Day," made up of newly sourced closeouts, overstocks, liquidations and more. Product categories will include everything from living room and bedroom furniture to pet accessories and top-brand personal care items, all
The new survey of bargain shoppers, conducted by Big Lots July 23-24, in partnership with MarketVision Research, found that bargain shopping offers consumers even more than budget savings. According to the survey,
"Managing a household budget in today's economy can be a challenge, but it's always exciting to uncover amazing deals and share them with loved ones," Thorn added. "Whether it's restocking the pantry or finding the perfect piece of furniture, we're dedicated to offering top-quality brands at unbeatable prices. We want every shopping trip, no matter how big or small, to be a brag-worthy experience for our customers."
Pantry continues to be a priority with most shoppers saying they regularly shop pantry bargains at 2-3 retailers (
ABOUT BIG LOTS
Big Lots, Inc. (NYSE: BIG) is one of America's largest off-price retailers, offering bargains on everything for the home, including furniture, décor, pantry essentials, kitchenware, pet supplies, and more. The Company fulfills its mission to help customers "Live Big and Save Lots" by strategically sourcing bargains in a variety of creative ways, such as closeouts, overstocks and manufacturer liquidations. For more information, to shop online, or to find a store near you, visit biglots.com.
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SOURCE Big Lots, Inc.
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