Big Lots features exclusive Mario Lopez fitness products

Rhea-AI Summary

Big Lots, Inc. (NYSE: BIG) is launching a new line of exclusive workout gear and fitness products from Mario Lopez, as part of its January 'New Year, New You' theme. This initiative is featured in 'The Lot,' a seasonal display presented in nearly 1,400 stores nationwide. Big Lots continues to evolve its unique shopping experience, combining bargain hunting with trend-focused merchandise. The company aims to maintain high customer engagement with new themes introduced every six weeks, reinforcing its position as a leading discount retailer in the U.S.

Positive

• Launch of exclusive Mario Lopez fitness products enhances brand visibility.
• The Lot concept has expanded to nearly 1,400 stores, boosting customer engagement.
• The reintroduction of seasonal themes encourages repeat customer visits.

Negative

• None.

COLUMBUS, Ohio, Jan. 28, 2022 /PRNewswire/ -- Big Lots, Inc. (NYSE: BIG), one of the largest neighborhood discount retailers in the U.S., is kicking off the New Year by offering Mario Lopez's line of workout gear, protein powders, recovery essentials and more home gym must-haves, including products exclusive to Big Lots. These new products are featured in "The Lot," a rotating, seasonal grouping of exceptionally priced products located near the entrance of each Big Lots store. The Lot theme for January is "New Year, New You," which includes the Mario Lopez product line, as well as the Echelon fitness bike, workout clothing, home gym organization and more.

"I can't wait to welcome more 'BIGionaires' to the Big Lots Fit Fam this year," said Lopez. "I'm honored that Big Lots has welcomed me and my family into its big family and I'm excited to see everyone crush it in 2022!"

Big Lots began rolling out The Lot to its stores in 2020 with very positive customer feedback. Today, The Lot is featured in nearly 1,400 store locations across the country. The company switches out the trendy, themed merchandise in The Lot approximately every six weeks to inspire customers to return and see what exciting new products they can find next. Past themes have featured eclectic collections of nostalgic games and clothing items, outdoor activities, home organization and more.

"Our customers love shopping at Big Lots for the exceptional value and surprising products we offer every time they visit," said Bruce Thorn, president and CEO of Big Lots. "We're the home of the hunt for bargains and treasures, and The Lot helps us take that idea a step further by offering a dynamic, constantly changing area in our stores where we can offer new merchandise categories anchored in themed presentations."

Big Lots offers a unique shopping experience — part treasure hunt, part bargain hunt and part everyday necessities — to its growing community of "BIGionaires," or customers who feel like a million bucks searching for the best deals. To order online or find your nearest store, visit biglots.com.

ABOUT MARIO LOPEZ
Mario Lopez is an award-winning host, actor, producer and New York Times bestselling author. He is the host of NBC's "Access Hollywood" and "Access Daily."  In addition, he is the producer and a lead on the critically adored series "Saved by The Bell" reboot, which is currently streaming its 2nd season on Peacock. He also hosts iHeartRADIO's national programs, "On with Mario Lopez" and "iHeartRADIOCountdown with Mario Lopez." In 2008, Mario made his Broadway debut as Zach in, "A Chorus Line," which is where he met his wife, Courtney, with whom he has three adorable kids, Gia, Dominic and Santino and two dogs, Julio & Oscar. He is also a fitness industry leader and shares his passion for health and physical fitness on multiple channels.

ABOUT BIG LOTS
Headquartered in Columbus, Ohio, Big Lots, Inc. (NYSE: BIG) is a neighborhood discount retailer and a Fortune 500 company, operating 1,431 stores in 47 states, as well as a best-in-class ecommerce platform with expanded capabilities via BOPIS, curbside pickup, Instacart and same day delivery. The company's product assortment is focused on home essentials: Furniture, Seasonal, Soft Home, Food, Consumables and Hard Home. Ranked one of the fastest-growing eCommerce businesses by Digital Commerce 360 and the recipient of Home Textiles Today's 2021 Retail Titan Award, Big Lots' mission is to help people Live BIG and Save Lots. The company strives to be the BIG difference for a better life by delivering exceptional value to customers through the ultimate treasure hunt shopping experience, building a "best places to grow" culture, rewarding shareholders with consistent growth and top-tier returns and doing good in local communities. For more information about the company, visit biglots.com.

Media Contact:
Taylor Castillejo
Tombras
tcastillejo@tombras.com
(865) 257-0026

 

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SOURCE Big Lots, Inc.

FAQ

What new products is Big Lots featuring in January 2022?

Big Lots is featuring an exclusive line of fitness products from Mario Lopez, including workout gear and protein powders.

How does The Lot concept work at Big Lots?

The Lot features seasonal merchandise and is updated approximately every six weeks to encourage customer visits.

Where can I find Big Lots stores with the new Mario Lopez products?

The products are available in nearly 1,400 Big Lots locations across the U.S.

What was the theme of The Lot in January 2022?

The theme for January 2022 is 'New Year, New You,' focusing on fitness and wellness products.

What does Big Lots aim to provide to its customers?

Big Lots aims to offer exceptional value and a unique shopping experience that combines treasure hunting with everyday necessities.