Baidu to Acquire JOYY's Live Streaming Business in China
Baidu, Inc. (NASDAQ: BIDU) announced its acquisition of JOYY Inc.'s video-based entertainment live streaming business in China, known as YY Live, for approximately US$3.6 billion in cash. This acquisition is set to diversify Baidu's revenue sources and enhance its mobile ecosystem, expected to close in the first half of 2021. Baidu's CEO, Robin Li, stated that YY Live will benefit from Baidu's traffic and platform, while Baidu gains operational experience and a strong creator network. The deal positions Baidu to lead in the live streaming space and beyond.
- Acquisition of YY Live enhances Baidu's video-based entertainment offerings and diversifies revenue streams.
- Strategic synergy expected by leveraging Baidu's large traffic and mobile ecosystem.
- Immediate operational experience and know-how gained from YY Live's established creator network.
- None.
BEIJING, Nov. 16, 2020 /PRNewswire/ -- Baidu, Inc. (NASDAQ: BIDU) ("Baidu" or the "Company"), a leading search engine, knowledge and information centered Internet platform and AI company, today announced that the Company had entered into definitive agreements with JOYY Inc. ("JOYY"). Pursuant to the agreements, Baidu will acquire JOYY's domestic video-based entertainment live streaming business in China ("YY Live"), which includes YY mobile app, YY.com website and PC YY, among others, for an aggregate purchase price of approximately US
"Baidu has built a vibrant mobile ecosystem in the past few years to enable the fast growth of our non-advertising revenues by increasing log in users, adding social engagement to our platform and expanding non-advertising offerings, including membership, live streaming and online games. This transaction will catapult Baidu into a leading platform for live streaming and diversify our revenue source." said Robin Li, Co-Founder and CEO of Baidu. "YY Live comes to Baidu bringing great synergy. YY Live stands to benefit from Baidu's large traffic and thriving mobile ecosystem, while Baidu will receive immediate operational experience and knowhow for large-scale video-based social media development, as well as an enviable creator network that will further strengthen Baidu's massive content provider network. Together with the team from YY Live, Baidu hopes to explore the next-generation livestreaming and video-based social media that can expand beyond entertainment into the diversified verticals on Baidu platform."
About Baidu
Baidu, Inc. is a leading search engine, knowledge and information centered Internet platform and AI company. The Company's mission is to make the complicated world simpler through technology. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share.
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Investors Relations, Baidu, Inc.
Tel: +86-10-5992-8888
Email: ir@baidu.com
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SOURCE Baidu, Inc.
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