Four Sixes™ Seasonings, BBQ & Hot Sauces Set to Bring Texas Ranch-Inspired Flavors to Homes Across America

Rhea-AI Summary

B&G Foods announced a partnership with Four Sixes Ranch to introduce Four Sixes™ Seasonings, BBQ & Hot Sauces, bringing Texas ranch-inspired flavors to homes across America. The line includes over a dozen Seasoning Blends & Packets, BBQ Sauces, and Hot Sauce varieties, available for online shipping and in select grocery stores. The products are based on the historic recipes of the 154-year-old iconic ranch in Guthrie, Texas, known for its cattle and horse ranching heritage.

Positive

• B&G Foods partnership with Four Sixes Ranch brings authentic Western flavors to home cooks nationwide, tapping into the rich heritage of the historic ranch in Guthrie, Texas.

• Product range includes a variety of Seasoning Blends & Packets, BBQ Sauces, and Hot Sauce options, crafted to replicate the flavors of the iconic Four Sixes Ranch and provide a taste of Texas ranch life at home.

• The partnership aims to introduce the cowboy way of life to a broader audience, leveraging the popularity and cultural significance of Four Sixes Ranch, as showcased on the hit TV show Yellowstone.

Negative

• Potential challenges could arise in maintaining the authenticity and flavor consistency of the historic recipes from Four Sixes Ranch on a mass-produced scale, especially as the product expands to a greater national retail rollout in June.

• Competition in the spices, seasonings, and flavor solutions category could pose a challenge for B&G Foods in establishing a strong market presence with the Four Sixes™ line, despite its historical and cultural appeal.

B&G Foods Partners with Legendary Ranch to Introduce Range of Western Tastes This Spring

PARSIPPANY, N.J., May 13, 2024 /PRNewswire/ -- B&G Foods announced today a partnership with Four Sixes (6666) Ranch to introduce Four Sixes^™ Seasonings, BBQ & Hot Sauces. The line is crafted to bring the authentic flavors of the iconic 154-year-old ranch in Guthrie, Texas, one of the most historic cattle and horse ranches in America, to home cooks across the country.

B&G Foods will release the flavorful new "Ranch Tested, Cowboy Approved" products, with flavor profiles based on the ranch's historic recipes. Over a dozen Seasoning Blends & Packets, BBQ Sauces, and Hot Sauce varieties will be available this month for online shipping and at select grocery stores nationwide, with greater national retail rollout in June.

"Four Sixes^™ Spices, Seasonings, BBQ & Hot Sauces perfectly capture the Western essence of Four Sixes Ranch, tasting the line instantly transports your tastebuds a Texas ranch way of life," said Taylor Sheridan, co-owner of the Four Sixes Ranch. "B&G Foods was the perfect partner to bring Four Sixes™ Ranch flavors to life, as they have their own rich heritage in the spices, seasonings and flavor solutions category and value authenticity of flavor and food just as much as we do."

As featured on the hit TV show Yellowstone, the sprawling Four Sixes Ranch has over 150 years of Texas heritage. Generations of 6666 cowboys have worked and bonded together over their hearty and flavorful meals after long days of working with horse and cattle on the ranch in the Texas sun. B&G Foods partnered with the Four Sixes Ranch to authentically re-create the flavors known for generations at the ranch to bring the iconic cowboy way of life to home cooks across America.

"Our new line of seasonings and sauces is rooted in Four Sixes Ranch's impressive history of Western excellence," said Jordan Greenberg, Executive Vice President & President of Spices & Flavor Solutions, B&G Foods. "We worked closely with the 6666 culinary team, including co-owner Taylor Sheridan, to create this high-quality line that parallels the Ranch's commitment to authenticity and bold recipes." 

The cornerstone of the line, Four Sixes™ Seasoning Blend Bottles, are an explosion of flavor and available in four flavorful blends: Taylor Sheridan's Original Cowboy, Bunkhouse Campfire, Cowboy Camp Burger & Smoky Maple will be available in shakers ranging from 2.5 - 6 oz. Four Sixes™ Seasoning Mix Packets perfect for chili, chops and meatloaf in four flavor varieties: Big Gather Beer Marinade Mix, Rancher's Meatloaf, Chuck Wagon Chili Mix, and Steeldust Hot Honey Mix.

Savory, ranch inspired sauces complement the flavors of Four Sixes^™ Seasonings and round out the new range. Four Sixes^™ Hot Sauces Bronc Pickin' and Salt Creek varieties include a pepper kick, while Four Sixes^™ BBQ Sauces, Straight Sixes Spicy, Top Hand Hickory and Wagon Boss Original, are ideal for slathering and smothering grilled meats for extra sweet, smoky, or spicy flavor.

For more information about the release of Four Sixes^™ Spices, Seasonings, BBQ & Hot Sauces, including recipe ideas, please visit: 6666flavors.com.

ABOUT B&G FOODS
Based in Parsippany, New Jersey, B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and distribute high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. With B&G Foods' diverse portfolio of more than 50 brands you know and love, including B&G, B&M, Bear Creek, Cream of Wheat, Crisco, Dash, Green Giant, Las Palmas, Le Sueur, Mama Mary's, Maple Grove Farms, New York Style, Ortega, Polaner, Spice Islands and Victoria, there's a little something for everyone. For more information about B&G Foods and its brands, please visit www.bgfoods.com. 

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SOURCE Four Sixes™ Seasonings & Sauces

FAQ

What is the partnership about?

The partnership between B&G Foods and Four Sixes Ranch introduces Four Sixes™ Seasonings, BBQ & Hot Sauces, bringing authentic Texas ranch-inspired flavors to home cooks across America.

Where can I find the Four Sixes™ products?

The Four Sixes™ Seasonings, BBQ & Hot Sauces will be available for online shipping and at select grocery stores nationwide, with a wider retail rollout planned for June.

What inspired the flavor profiles of the products?

The flavor profiles of the Four Sixes™ products are based on the historic recipes of the iconic 154-year-old Four Sixes Ranch in Guthrie, Texas, known for its cattle and horse ranching heritage.