DASH™ SALT-FREE SEASONINGS PARTNERS WITH PELOTON INSTRUCTOR HANNAH CORBIN
Dash™, America's leading salt-free seasoning brand, has announced a partnership with Peloton instructor Hannah Corbin. The collaboration, beginning in January 2025, will feature Corbin creating recipes and social media content that showcase Dash™ seasonings as a customizable salt-free flavoring option.
Corbin will develop content featuring Dash™'s popular varieties including Garlic & Herb, Lemon Pepper, Extra Spicy, and Everything But The Salt. The partnership aims to demonstrate how consumers can maintain flavorful meals while controlling their salt intake. Marketing Director Ike Kim highlighted that the collaboration aligns with consumers' individual wellness journeys, offering a way to enhance meals without compromising on taste.
Dash™, il brand leader americano di condimenti senza sale, ha annunciato una partnership con l’istruttrice di Peloton Hannah Corbin. La collaborazione, che inizierà a gennaio 2025, prevede che Corbin crei ricette e contenuti sui social media che mettano in risalto i condimenti Dash™ come un'opzione personalizzabile senza sale.
Corbin svilupperà contenuti che presenteranno le varietà popolari di Dash™ tra cui Aglio & Erbe, Pepe al Limone, Extra Piccante e Tutto tranne il Sale. L'obiettivo della partnership è dimostrare come i consumatori possano mantenere pasti saporiti controllando al contempo l'assunzione di sale. Il Direttore Marketing Ike Kim ha sottolineato che la collaborazione si allinea ai percorsi di benessere individuali dei consumatori, offrendo un modo per arricchire i pasti senza compromettere il sapore.
Dash™, la marca líder de condimentos sin sal en América, ha anunciado una asociación con la instructora de Peloton Hannah Corbin. La colaboración, que comenzará en enero de 2025, presentará a Corbin creando recetas y contenido en redes sociales que muestre los condimentos Dash™ como una opción de sabor sin sal personalizable.
Corbin desarrollará contenido que presentará las variedades populares de Dash™, incluyendo Ajo y Hierbas, Pimienta Limón, Extra Picante y Todo Menos Sal. El objetivo de la asociación es demostrar cómo los consumidores pueden mantener comidas sabrosas mientras controlan su ingesta de sal. El Director de Marketing Ike Kim destacó que la colaboración se alinea con los caminos de bienestar individuales de los consumidores, ofreciendo una manera de realzar las comidas sin comprometer el sabor.
Dash™, 미국의 대표적인 무염 조미료 브랜드가 Peloton 강사 Hannah Corbin과의 파트너십을 발표했습니다. 이 협업은 2025년 1월부터 시작되며, 코르빈은 Dash™ 조미료를 활용한 맞춤형 무염 맛 옵션을 보여주는 레시피와 소셜 미디어 콘텐츠를 제작할 예정입니다.
코르빈은 마늘 & 허브, 레몬 페퍼, 엑스트라 스파이시, 그리고 소금 말고 모든 것과 같은 Dash™의 다양한 인기 품목을 포함하는 콘텐츠를 개발할 것입니다. 이 파트너십의 목표는 소비자들이 소금 섭취량을 조절하면서도 맛있는 식사를 유지하는 방법을 시연하는 것입니다. 마케팅 국장인 Ike Kim은 이 협력이 소비자 개인의 웰빙 여정과 일치하며, 맛을 손상시키지 않으면서 식사를 향상시키는 방법을 제공한다고 강조했습니다.
Dash™, la marque leader américaine des assaisonnements sans sel, a annoncé un partenariat avec l'instructrice Peloton Hannah Corbin. Cette collaboration, qui débutera en janvier 2025, mettra en avant Corbin créant des recettes et du contenu sur les réseaux sociaux qui présentent les assaisonnements Dash™ comme une option de goût personnalisable sans sel.
Corbin développera du contenu mettant en avant les variétés populaires de Dash™, y compris Ail & Herbes, Poivre au Citron, Extra Épicé et Tout Sauf le Sel. L'objectif du partenariat est de montrer comment les consommateurs peuvent maintenir des repas savoureux tout en contrôlant leur consommation de sel. Le directeur marketing Ike Kim a souligné que cette collaboration s'aligne avec les parcours de bien-être individuels des consommateurs, offrant une manière d'améliorer les repas sans compromettre le goût.
Dash™, Amerikas führende Marke für salzfreie Gewürze, hat eine Partnerschaft mit Peloton-Instruktorin Hannah Corbin angekündigt. Die Zusammenarbeit beginnt im Januar 2025 und wird Corbin zeigen, wie sie Rezepte und Inhalte für soziale Medien erstellt, die Dash™-Gewürze als anpassbare salzfreie Geschmacksmöglichkeit hervorheben.
Corbin wird Inhalte entwickeln, die die beliebten Sorten von Dash™ präsentieren, darunter Knoblauch & Kräuter, Zitronenpfeffer, Extra Scharf und Alles außer Salz. Ziel der Partnerschaft ist es zu demonstrieren, wie Verbraucher schmackhafte Mahlzeiten genießen können, während sie ihre Salzaufnahme kontrollieren. Marketingdirektor Ike Kim betonte, dass die Zusammenarbeit mit den individuellen Wellness-Reisen der Verbraucher in Einklang steht und eine Möglichkeit bietet, die Mahlzeiten zu verbessern, ohne den Geschmack zu beeinträchtigen.
- Partnership with high-profile Peloton instructor expands brand visibility
- Reinforces market position as #1 salt-free seasoning brand in U.S.
- Strategic alignment with wellness and fitness demographic
- None.
Popular Fitness Instructor Set to Create Recipes & Social Media Content Encouraging Consumers to Spice Up Your Wellness Journey™
"As a longtime fan, I am thrilled to partner with the Dash™ brand to inspire my followers to make flavorful, well-seasoned foods," said Hannah Corbin. "Anyone who takes my classes knows that I love bringing the spice and I see this partnership as an extension of that."
Hannah's content will include easy and delicious recipes featuring some of the Dash™ brand's top varieties ranging from Garlic & Herb and Lemon Pepper to Extra Spicy and Everything But The Salt. She will also show her fans that a major benefit of cooking with Dash™ seasonings is that it is salt-free, giving the option to customize any meals.
"We know that consumers are on their own, individualized wellness journeys and Dash™ seasonings is a great salt-free addition to meals without sacrificing flavor," said Ike Kim, Marketing Director, B&G Foods. "Hannah is the perfect partner for the Dash™ brand as she is a huge advocate of flavor and inspires her followers to add spice to their daily routines with simple, yet impactful choices."
For more information about Dash™ salt-free products, please visit www.mrsdash.com. To see Hannah's content, please follow Dash ™on Instagram @mrsdashrecipes.
About B&G Foods
Based in Parsippany,
Media Contact:
Kristin Berlew
B&G Foods
908.601.1407
kristin.berlew@bgfoods.com
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SOURCE DASH™ SALT-FREE SEASONINGS
FAQ
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