DASH™ SALT-FREE SEASONINGS PARTNERS WITH PELOTON INSTRUCTOR HANNAH CORBIN

Rhea-AI Summary

Dash™, America's leading salt-free seasoning brand, has announced a partnership with Peloton instructor Hannah Corbin. The collaboration, beginning in January 2025, will feature Corbin creating recipes and social media content that showcase Dash™ seasonings as a customizable salt-free flavoring option.

Corbin will develop content featuring Dash™'s popular varieties including Garlic & Herb, Lemon Pepper, Extra Spicy, and Everything But The Salt. The partnership aims to demonstrate how consumers can maintain flavorful meals while controlling their salt intake. Marketing Director Ike Kim highlighted that the collaboration aligns with consumers' individual wellness journeys, offering a way to enhance meals without compromising on taste.

Positive

• Partnership with high-profile Peloton instructor expands brand visibility
• Reinforces market position as #1 salt-free seasoning brand in U.S.
• Strategic alignment with wellness and fitness demographic

Negative

• None.

Popular Fitness Instructor Set to Create Recipes & Social Media Content Encouraging Consumers to Spice Up Your Wellness Journey™

PARSIPPANY, N.J., Jan. 2, 2025 /PRNewswire/ -- Dash™, the #1 salt-free seasoning brand in the U.S., announced today a partnership with Peloton instructor and fitness expert Hannah Corbin. Starting this week, Hannah will share fun recipes and easy meal prep ideas highlighting the Dash™ salt-free brand as her go-to seasoning for ensuring her food is flavorful while giving the ability to customize the amount of salt she adds to her meals.

"As a longtime fan, I am thrilled to partner with the Dash™ brand to inspire my followers to make flavorful, well-seasoned foods," said Hannah Corbin. "Anyone who takes my classes knows that I love bringing the spice and I see this partnership as an extension of that."

Hannah's content will include easy and delicious recipes featuring some of the Dash™ brand's top varieties ranging from Garlic & Herb and Lemon Pepper to Extra Spicy and Everything But The Salt. She will also show her fans that a major benefit of cooking with Dash™ seasonings is that it is salt-free, giving the option to customize any meals.

"We know that consumers are on their own, individualized wellness journeys and Dash™ seasonings is a great salt-free addition to meals without sacrificing flavor," said Ike Kim, Marketing Director, B&G Foods. "Hannah is the perfect partner for the Dash™ brand as she is a huge advocate of flavor and inspires her followers to add spice to their daily routines with simple, yet impactful choices."

For more information about Dash™ salt-free products, please visit www.mrsdash.com. To see Hannah's content, please follow Dash ™on Instagram @mrsdashrecipes.

About B&G Foods
Based in Parsippany, New Jersey, B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell, and distribute high-quality, branded, shelf-stable frozen foods across the United States, Canada, and Puerto Rico. With B&G Foods' diverse portfolio of more than 50 brands you know and love, including B&G, B&M, Bear Creek, Cream of Wheat, Crisco, Dash, Green Giant, Las Palmas, Le Sueur, Mama Mary's, Maple Grove Farms, New York Style, Ortega, Polaner, Spice Islands and Victoria, there's a little something for everyone. For more information about B&G Foods and its brands, please visit www.bgfoods.com.

Media Contact:
Kristin Berlew
B&G Foods
908.601.1407
kristin.berlew@bgfoods.com

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SOURCE DASH™ SALT-FREE SEASONINGS

FAQ

When does the Dash™ and Hannah Corbin partnership begin in 2025?

The partnership begins in January 2025, with Hannah Corbin starting to share recipes and meal prep ideas featuring Dash™ seasonings.

Which Dash™ seasoning varieties will be featured in Hannah Corbin's content?

Hannah Corbin will feature Dash™'s Garlic & Herb, Lemon Pepper, Extra Spicy, and Everything But The Salt varieties in her content.

What is the main focus of the Dash™ and Hannah Corbin partnership?

The partnership focuses on creating recipes and social media content that showcase how to make flavorful meals using Dash™'s salt-free seasonings while allowing consumers to control their salt intake.

Where can consumers find Hannah Corbin's Dash™ content?

Consumers can follow Dash™ on Instagram @mrsdashrecipes to see Hannah Corbin's content.