B&G FOODS RELEASES FIRST OFFICIAL GIRL SCOUT COOKIE-INSPIRED SEASONING

Rhea-AI Summary

B&G Foods has launched the Girl Scout Thin Mints™ Seasoning Blend, a versatile seasoning made from dark cocoa, mint flavor, and cookie crumbles, replicating the popular Thin Mints cookie taste. The product is aimed at enhancing various meals and beverages, available nationwide at select retailers, with wider distribution expected in late spring 2023. Julie Gould, Senior Director of Brand Marketing, expresses excitement over the growing demand for flavored seasonings inspired by classic cookies. The seasoning can be used on desserts and drinks, making it a novel culinary addition.

Positive

• Launch of Girl Scout Thin Mints™ Seasoning Blend can attract new customers and increase sales.
• Versatile product usage in various recipes enhances consumer engagement.

Negative

• None.

Cookie Lovers Dreams Crumb True with Introduction of Girl Scout Thin Mints™ Seasoning Blend

PARSIPPANY, N.J., March 14, 2023 /PRNewswire/ -- B&G Foods announced today the release of Girl Scout Thin Mints™ Seasoning Blend, a delicious new seasoning blend that is made up of dark cocoa, mint flavor, and fine cookie crumbles that combine to perfectly emulate the flavor of the popular Thin Mints^® cookie. Now, fans of the beloved cookie can sprinkle the seasoning on just about anything, bringing their favorite flavor to new recipes, beverages, confections, and more. Girl Scout Thin Mints™ Seasoning Blend is now available nationwide at select retail locations with greater retailer rollout in late spring.

"The demand for our fun flavored seasoning blends continues to grow, proving that consumers crave the flavors of their favorite cookies and sweets, and are eager to explore them in new forms," said Julie Gould, Senior Director Brand Marketing, Spices & Flavor Solutions, B&G Foods. "We're excited to license the Girl Scout Cookie flavors and launch a seasoning blend in a delicious and versatile cocoa and mint flavor, inspired by their #1 Girl Scout Cookie, Thin Mints. From milkshakes to cinnamon buns, party dips and beyond, we can't wait to see what fun recipes and uses consumers will create."

This Girl Scout Cookie™ inspired flavor is ideal for sprinkling on a variety of different foods and beverages, including brownies, cupcakes, pancakes, oatmeal, ice cream, coffee, hot cocoa and more.

"Thin Mints^® is one of our most beloved cookie varieties, and we're excited to work with B&G Foods to bring its essence into seasoning form for the first time," said Wendy Lou, Chief Revenue Officer, GSUSA. "This seasoning product also presents the unique opportunity to enjoy the flavor of Thin Mints^® cookies in all of your favorite recipes."

For more information about the release of Girl Scout Thin Mints™ Seasoning Blend, including fun recipe ideas, please visit: bgfoods.com/girlscouts.

For more information on Girl Scout cookies, please check with your local council, a registered Girl Scout you know, or use the cookie finder at www.girlscoutcookies.org to find a booth and purchase cookies.

About B&G Foods

Based in Parsippany, New Jersey, B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and distribute high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. With B&G Foods' diverse portfolio of more than 50 brands you know and love, including B&G, B&M, Bear Creek, Cream of Wheat, Crisco, Dash, Green Giant, Las Palmas, Le Sueur, Mama Mary's, Maple Grove Farms, New York Style, Ortega, Polaner, Spice Islands and Victoria, there's a little something for everyone. For more information about B&G Foods and its brands, please visit www.bgfoods.com.

About Girl Scouts of the USA

Girl Scouts bring their dreams to life and work together to build a better world. Through programs from coast to coast, Girl Scouts of all backgrounds and abilities can be unapologetically themselves as they discover their strengths and rise to meet new challenges—whether they want to climb to the top of a tree or the top of their class, lace up their boots for a hike or advocate for climate justice, or make their first best friends. Backed by trusted adult volunteers, mentors, and millions of alums, Girl Scouts lead the way as they find their voices and make changes that affect the issues most important to them. To join us, volunteer, reconnect, or donate, visit girlscouts.org.

Media Contact:

Jessica Reich 
Gillian Small PR 
jessica@gilliansmallpr.com 
201.526.4977

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SOURCE B&G Foods North America, Inc.

FAQ

What is the Girl Scout Thin Mints™ Seasoning Blend released by BGS?

It is a new seasoning blend made with dark cocoa, mint flavor, and cookie crumbles that mimics the flavor of the Thin Mints cookie.

When will the Girl Scout Thin Mints™ Seasoning Blend be available in stores?

The seasoning blend is now available nationwide at select retail locations, with greater rollout expected in late spring 2023.

What recipes can I use Girl Scout Thin Mints™ Seasoning Blend in?

The seasoning can be used in a variety of dishes, including brownies, cupcakes, pancakes, ice cream, and beverages like coffee and hot cocoa.

What company is behind the Girl Scout Thin Mints™ Seasoning Blend?

The seasoning blend is produced by B&G Foods, which is listed on the NYSE under the symbol BGS.