Bango Plc Cambridge - BGOPF STOCK NEWS

Bango (AIM: BGO) has announced an agreement with Disney to expand the reach of Disney+ through select consumer offers via its Digital Vending Machine® (DVM™). This collaboration will enable telecom operators and service providers in select markets to offer Disney+ bundled with mobile phone and broadband plans, potentially increasing Disney+'s 150 million+ worldwide subscriber base.

The Bango DVM™ will handle all technical aspects of creating and managing subscription offers, allowing consumer-facing companies to include Disney+ in promotional and 'a la carte' offers within subscription hubs. This move aims to streamline the process of offering and managing multiple subscriptions in one place, potentially driving growth for both Disney+ and participating service providers.

Bango (AIM: BGO) has announced a partnership with Nord Security to integrate their subscription products, NordPass and NordVPN, into Bango's Digital Vending Machine® (DVM™). This collaboration will enable telcos to easily bundle and offer Nord Security's top-tier security subscriptions to their customers, enhancing online safety and privacy.

The partnership aims to expand Nord Security's reach through telco channels, leveraging the DVM™'s vast distribution network of leading global telcos. This integration allows telcos to quickly access and incorporate Nord Security's services into innovative bundles and promotional campaigns, potentially attracting and retaining more customers.

For Nord Security, this partnership represents an opportunity to scale the distribution of their cybersecurity and privacy services efficiently. For telcos, it offers a way to enrich their customer offerings with minimal effort and cost.

Bango PLC (AIM: BGO) released a trading update for the first half of 2024, reporting strong financial growth. Key highlights include:

- Total revenue up 19% to $24.1M
- Transactional Revenue grew 6% to $16.4M
- DVM, Audiences & One-Off Revenue increased 64% to $7.7M
- Annual Recurring Revenue (ARR) up 130% to $12.9M
- Adjusted EBITDA expected to exceed $4.0M

Operationally, Bango signed 4 new DVM contracts, including its first in the financial services sector. The company added 13 new subscription content providers to its Digital Vending Machine, bringing the total to 106. Bango also joined the Amazon AWS Partner Network, creating new business opportunities.

According to a recent survey of 3,000 American consumers by Bango, 66% of US shoppers find themselves unable to afford all their desired retail subscriptions. The study highlights the increasing frustration among consumers, with 50% expressing annoyance over the inability to manage multiple subscriptions in one place. Consequently, 76% of respondents favor a unified app to oversee all subscriptions. The trend indicates a growing market for 'Super Bundling,' where multiple subscriptions are consolidated into a single package. Retail giants like Target, Walmart, and Amazon have already initiated their membership programs, influencing consumer shopping behaviors significantly. Bango's research points to an evolving retail landscape where Super Bundling could become a dominant model.

Uber has partnered with Bango to expand its Uber One membership program through the Digital Vending Machine® (DVM™) from Bango. Initially launching in the United States, Uber One will be bundled with mobile and broadband plans. This move aims to grow Uber's 19 million membership base globally by leveraging indirect channels and partnerships. Uber One members receive benefits such as discounted rides and deliveries, a $0 delivery fee, up to 10% off eligible orders, and 6% Uber Cash on rides. Uber's partnership with Bango allows for easier integration with telcos and resellers, offering free trials and multi-bundle deals to attract new subscribers. Bango's research shows a significant trend towards indirect subscriptions, with 20% of US subscribers signing up through these channels in 2024.

Despite the rising cost of living, European subscribers are spending an average of €696 annually on subscriptions, with UK subscribers leading at €814. The Bango survey of 5,000 Europeans highlights high subscription costs and the impact of ad-supported content on user behavior. Nearly half (42%) of subscribers have canceled due to price hikes, and 76% believe paid subscriptions should be ad-free. The study also reveals a growing demand for 'Super Bundling' — a unified platform for managing multiple subscriptions, with 58% of respondents expressing interest. Spain shows the highest demand for such a service at 67%, while 63% of UK subscribers maintain at least one 'forever subscription'.

According to a new report by Bango, 29% of US subscribers plan to sign up for a new streaming service to watch the Olympic Games this July, with this figure rising to 66% among current SportsVOD subscribers. Peacock, which holds the rights to stream the Paris Olympics, stands to benefit. The average SportsVOD user subscribes to seven services and spends $1,440 annually, compared to the US average of $77 per month. Despite the high market value, fragmentation in sports streaming services is driving demand for centralized platforms. Over half of SportsVOD users find multiple subscriptions unaffordable, and 87% want a single content hub. This fragmentation has led to a rise in piracy, with 55% of sports streamers using illegal services. ESPN, Fox, and WB Discovery are working on a combined sports streaming platform to address these issues. Bango's report highlights the potential of Super Bundling, with 70% of SportsVOD users wanting all-in-one packages from their cell phone providers, and 76% willing to pay more for such services.