BANGO PLC CAMBRIDGE ORD - BGOPF STOCK NEWS

Bango's survey of 5,000 subscribers across Japan, South Korea, and Taiwan reveals that 34% of East Asian subscribers now sign up to services exclusively via third-party bundles and offers, surpassing rates in the USA, Latin America, and Europe. Japan leads with nearly 40% of subscribers going indirect. The East Asian subscription economy is thriving, with subscribers managing an average of 3.3 subscriptions and spending $29 monthly.

Key findings include:

• 70% of East Asian subscribers prefer services with content in their native language
• 64% want a single app to manage all subscriptions
• 60% would spend more time using subscriptions if managed in one place
• 37% would pay a higher bill for a package of popular subscriptions
• 66% prefer their mobile operator to offer Super Bundling packages

The report highlights the potential for Super Bundling to drive engagement, increase service uptake, and boost overall satisfaction in the East Asian market.

Bango (AIM: BGO) announced its interim results for the six months ended 30 June 2024. Key financial highlights include:

• Total Revenue: $24.1M (+18.6% YoY)
• Transactional Revenue: $16.4M (+5.3% YoY)
• Annual Recurring Revenue (ARR): $12.9M (+130.4% YoY)
• Adjusted EBITDA: $4.0M (up $4.2M YoY)

Operationally, Bango signed 4 new Digital Vending Machine® (DVM) customers in 1H24 and 3 more post-period. The company expanded its eDisti program to 20 content providers, including Microsoft and Disney. Bango also signed a global agreement with Uber to accelerate Uber One subscriptions through telco channels. The company remains confident in meeting market expectations for the full year and returning to a positive net cash position in FY25.

Bango (AIM:BGO) has announced a strategic partnership with Les Mills, a global fitness service provider, to expand the accessibility of its digital fitness subscriptions globally. LES MILLS+ is now available through Bango's Digital Vending Machine® (DVM™), allowing telcos and other resellers to offer this fitness service to their customers as a bundle, add-on, or part of a Super Bundling content hub.

The partnership taps into the growing demand for at-home workouts and digital fitness platforms. Telcos can now provide their customers access to Les Mills' world-class workouts, diversifying their content offerings. The DVM™ enables telcos to quickly and cost-effectively broaden their range of third-party services, while Les Mills expands its reach through new telco channels.

For content providers like Les Mills, this means extending their subscription service reach to consumers worldwide beyond their direct market channels. Consumers benefit by gaining access to the best deals on their favorite subscriptions.

Bango's new report, 'Super Bundling: Global trends', reveals key insights into the global subscription economy based on a survey of 15,000 subscribers across the USA, Europe, and Latin America. The study highlights two conflicting trends: 'Vampire Subscriptions' and 'Forever Subscriptions'.

Key findings include:

• 1 in 3 Americans pay for unused subscriptions
• 35% of Americans lose track of subscription spending
• 44% of Americans struggle to track subscription sign-ups
• 75% of Americans have at least one 'Forever Subscription'

The report also emphasizes the growing demand for all-in-one subscription hubs, with 54% of Americans, 46% of Europeans, and 68% of Latin Americans expressing interest in such platforms to better manage their subscriptions.

Bango (AIM: BGO) has announced an agreement with Disney to expand the reach of Disney+ through select consumer offers via its Digital Vending Machine® (DVM™). This collaboration will enable telecom operators and service providers in select markets to offer Disney+ bundled with mobile phone and broadband plans, potentially increasing Disney+'s 150 million+ worldwide subscriber base.

The Bango DVM™ will handle all technical aspects of creating and managing subscription offers, allowing consumer-facing companies to include Disney+ in promotional and 'a la carte' offers within subscription hubs. This move aims to streamline the process of offering and managing multiple subscriptions in one place, potentially driving growth for both Disney+ and participating service providers.

Bango (AIM: BGO) has announced a partnership with Nord Security to integrate their subscription products, NordPass and NordVPN, into Bango's Digital Vending Machine® (DVM™). This collaboration will enable telcos to easily bundle and offer Nord Security's top-tier security subscriptions to their customers, enhancing online safety and privacy.

The partnership aims to expand Nord Security's reach through telco channels, leveraging the DVM™'s vast distribution network of leading global telcos. This integration allows telcos to quickly access and incorporate Nord Security's services into innovative bundles and promotional campaigns, potentially attracting and retaining more customers.

For Nord Security, this partnership represents an opportunity to scale the distribution of their cybersecurity and privacy services efficiently. For telcos, it offers a way to enrich their customer offerings with minimal effort and cost.

Bango PLC (AIM: BGO) released a trading update for the first half of 2024, reporting strong financial growth. Key highlights include:

- Total revenue up 19% to $24.1M
- Transactional Revenue grew 6% to $16.4M
- DVM, Audiences & One-Off Revenue increased 64% to $7.7M
- Annual Recurring Revenue (ARR) up 130% to $12.9M
- Adjusted EBITDA expected to exceed $4.0M

Operationally, Bango signed 4 new DVM contracts, including its first in the financial services sector. The company added 13 new subscription content providers to its Digital Vending Machine, bringing the total to 106. Bango also joined the Amazon AWS Partner Network, creating new business opportunities.

According to a recent survey of 3,000 American consumers by Bango, 66% of US shoppers find themselves unable to afford all their desired retail subscriptions. The study highlights the increasing frustration among consumers, with 50% expressing annoyance over the inability to manage multiple subscriptions in one place. Consequently, 76% of respondents favor a unified app to oversee all subscriptions. The trend indicates a growing market for 'Super Bundling,' where multiple subscriptions are consolidated into a single package. Retail giants like Target, Walmart, and Amazon have already initiated their membership programs, influencing consumer shopping behaviors significantly. Bango's research points to an evolving retail landscape where Super Bundling could become a dominant model.

Uber has partnered with Bango to expand its Uber One membership program through the Digital Vending Machine® (DVM™) from Bango. Initially launching in the United States, Uber One will be bundled with mobile and broadband plans. This move aims to grow Uber's 19 million membership base globally by leveraging indirect channels and partnerships. Uber One members receive benefits such as discounted rides and deliveries, a $0 delivery fee, up to 10% off eligible orders, and 6% Uber Cash on rides. Uber's partnership with Bango allows for easier integration with telcos and resellers, offering free trials and multi-bundle deals to attract new subscribers. Bango's research shows a significant trend towards indirect subscriptions, with 20% of US subscribers signing up through these channels in 2024.