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According to a new report by Bango, 29% of US subscribers plan to sign up for a new streaming service to watch the Olympic Games this July, with this figure rising to 66% among current SportsVOD subscribers. Peacock, which holds the rights to stream the Paris Olympics, stands to benefit. The average SportsVOD user subscribes to seven services and spends $1,440 annually, compared to the US average of $77 per month. Despite the high market value, fragmentation in sports streaming services is driving demand for centralized platforms. Over half of SportsVOD users find multiple subscriptions unaffordable, and 87% want a single content hub. This fragmentation has led to a rise in piracy, with 55% of sports streamers using illegal services. ESPN, Fox, and WB Discovery are working on a combined sports streaming platform to address these issues. Bango's report highlights the potential of Super Bundling, with 70% of SportsVOD users wanting all-in-one packages from their cell phone providers, and 76% willing to pay more for such services.
