Bango Plc Cambridge Stock Price, News & Analysis

Bango (AIM: BGO) has released new research revealing that 31% of American subscribers now pay for at least one specialist subscription service. The study, which surveyed 5,000 U.S. subscribers, shows growing consumer interest in specialized subscriptions beyond traditional streaming platforms.

Key findings show that 58% of subscribers want bundles to include more specialist subscriptions, with notable combinations emerging: 34% of health-fitness subscribers also use food delivery services, and 26% of students combine language apps with international cuisine services. The research indicates that 68% of U.S. consumers pay for at least one bundled subscription, with 72% of subscription brands reporting higher customer lifetime value from bundled acquisitions.

Bango's Digital Vending Machine® (DVM™) technology facilitates these cross-category bundles, powering Super Bundling platforms for major providers like Verizon, Optus, and Telenet.

Bango PLC has secured a strategic partnership with KT, South Korea's major telecom provider, to implement its Digital Vending Machine (DVM) platform for subscription bundling services. This marks Bango's first significant DVM agreement in Korea, serving KT's 13.5 million customers. The partnership will enable KT to integrate various third-party services, particularly focusing on AI, language, and translation subscriptions. Through a single integration, KT gains access to Bango's global catalog of subscription services, allowing rapid deployment of new offers while providing insights for bundle optimization. The collaboration aligns with KT's vision of expanding its subscription platform into a global service hub, particularly emphasizing AI subscriptions as a key growth category in the subscription economy.

A new industry study by Bango reveals a significant shift in subscription brands' marketing strategies, with 48% reporting diminishing returns from digital advertising. The study, surveying 200+ senior executives across various subscription sectors, shows 88% expect direct acquisition costs to rise in 2025, with 33% reducing paid search ads, 30% cutting display advertising, and 29% decreasing paid social ads. As traditional digital marketing becomes unsustainable, 82% of brands plan to increase investment in indirect channels, with 90% pursuing bundling strategies. Companies are increasingly turning to partnerships with telcos, banks, and platforms, with 27% joining "Super Bundling" platforms like Verizon myPlan. Consumer data supports this trend, with 62% of U.S. subscribers preferring bundled subscriptions. Bango's Digital Vending Machine platform is positioned to benefit from this shift, as it powers major bundling platforms and supports acquisition for services like Netflix, Amazon Prime, and Disney+.

Bango reported strong financial results for FY2024, with total revenue increasing 16% to $53.4M and Adjusted EBITDA more than doubling to $15.3M. The company's Digital Vending Machine (DVM) business secured 9 new customers in 2024 and 6 more in early 2025, now serving 6 of the top 8 US communication providers. Annual Recurring Revenue grew 59% to $14.0M, while net loss improved to $3.7M from $8.8M. The company secured additional financing through an enhanced loan facility from NHN and a $15M Revolving Credit Facility with NatWest. Bango successfully migrated 98% of DOCOMO Digital traffic to its platform, though some high-cost routes showed volatility. The company expects FY25 Adjusted EBITDA to align with consensus and projects improved efficiency with reduced R&D expenditure for FY25 and FY26.

Bango (BGOPF) has secured a new licensing agreement with Optimum, a major U.S. telecommunications provider serving 4.5 million customers across 21 states. Through this partnership, Optimum will utilize Bango's Digital Vending Machine® (DVM™) platform to offer subscription bundles to its customers. The initial offering includes six months of complimentary access to two popular SVOD services for eligible Optimum TV and Internet customers, with more streaming partners and subscription services planned for the future. The DVM™ platform enables partners to integrate once and access multiple premium subscription providers, allowing them to create and customize subscription bundles efficiently. This partnership represents a significant expansion of Bango's presence in the U.S. telecommunications market.

New research by Bango reveals that streaming has become the UK's dominant digital activity, surpassing social media, music, and TikTok. 13% of Brits spend over 4 hours daily on streaming platforms like Netflix and Disney+, equivalent to 60 days annually. The study of 40,000 UK consumers shows 34% watch 2+ hours of streaming content daily, leading European consumption rates compared to Spain (29%), Italy (21%), France (21%), and Greece (18%). While Gen Z leads in streaming consumption with 40% watching 2+ hours daily, Gen X predominantly covers the costs (62% vs 51% of Gen Z). The US maintains global leadership, with 40% of Americans streaming 2+ hours daily and 18% watching over 4 hours. The average American subscribes to 5.4 services, with two typically accessed through bundle packages.

Gen Z leads subscription spending with nearly a quarter (23%) now paying for social media platforms, double the general US rate of 14%, according to Bango's Subscriptions Assemble study of 5,000 US subscribers.

The 18-25 age group averages 6.8 subscription services, spending $940 annually. They prefer bundle deals, with 2.7 subscriptions paid through third parties like cell phone plans. Music leads their subscriptions (59%), followed by streaming services (56%) and gaming (46%).

Key findings:

• 48% lose track of subscription spending
• 55% want telcos to manage their subscriptions
• 73% would pay more on mobile bills for included subscriptions
• 32% have canceled direct subscriptions for bundle deals

Bango (BGOPF) announces a strategic partnership with Telenet to power their next-generation entertainment marketplace through the Digital Vending Machine® (DVM™) technology. The platform enables Telenet's nearly 2 million customers across TV, broadband, and mobile channels to manage their entertainment subscriptions in one centralized location.

Initially launched for TV customers, the Super Bundling service has expanded to all Telenet customers via 'My Telenet'. The marketplace provides seamless access to various entertainment subscriptions, including Netflix and Disney+, with unified billing through Telenet. The Bango DVM™ facilitates quick deployment of new subscriptions and offers valuable insights for tailoring customer offerings.

Bango (BGOPF) has released a comprehensive study titled 'Subscriptions Assemble' revealing significant trends in US subscription spending. The research, surveying 5,000 Americans, shows that 23% of subscribers spend over $100 monthly on streaming and subscription services.

The average American maintains 5.4 subscriptions, with two typically included in bundle packages. 55% of subscribers access these 'indirect' subscriptions through cell phone providers, while 34% do so via retailers like Walmart or Amazon. The study highlights a shift toward bundle deals, with 44% of subscribers now receiving previously paid services for free through bundles.

Video streaming leads subscription categories at 75%, followed by retail subscriptions at 62%, gaming at 22%, and emerging AI services at 9%. The research indicates a strong preference for consolidated subscription management, with 62% of subscribers favoring bundles over individual services.