Brightcove to Power FrightPix, a New Streaming Destination for Horror, Thriller and True Crime Fans
Brightcove (NASDAQ: BCOV), a leading streaming technology company, has announced its partnership with FrightPix, a new ad-supported video-on-demand service focused on horror, thriller, and true crime content. Launching on June 15, 2024, FrightPix will use Brightcove's advanced streaming platform to deliver high-quality, curated content to audiences across the U.S. The platform aims to provide a seamless viewing experience across all devices and leverage robust analytics for optimizing content and advertising strategies. This collaboration positions FrightPix to become a premier destination for genre enthusiasts.
- Brightcove to power FrightPix, launching on June 15, 2024.
- FrightPix offers a free, ad-supported service for horror, thriller, and true crime content.
- Brightcove's platform ensures high-quality streaming and global scalability.
- Robust analytics to optimize content and advertising strategies.
- Collaboration with Brightcove positions FrightPix as a premier genre destination.
- Potential competition with other established streaming services.
- Dependence on ad-supported revenue model may affect profitability.
- The success of FrightPix is uncertain in a saturated streaming market.
Insights
Brightcove's involvement with FrightPix signifies its strategic focus on niche streaming services. As the streaming landscape evolves, specialized content platforms like FrightPix can capture audiences with specific interests, such as horror or true crime. This move aligns with industry trends showing a growing preference for targeted content consumption over broad-spectrum offerings.
The alliance highlights Brightcove's technological prowess in delivering high-quality, scalable streaming solutions. The company's ability to offer robust analytics will help FrightPix tailor its content and ad strategies, potentially increasing viewer engagement and monetization.
For retail investors, understanding Brightcove's competitive edge in an increasingly crowded market is crucial. This partnership showcases the company’s ability to attract and retain niche content providers by offering top-tier technology and support.
While this deal may not spike immediate stock price changes, it bolsters Brightcove's portfolio and long-term market positioning, making it a potentially attractive investment for those looking at growth in specialized streaming segments.
Brightcove’s platform offers several advanced features that make it a strategic choice for new streaming services like FrightPix. Its support for high-quality video, global scalability and robust analytics sets it apart from competitors. These features will ensure a smooth and engaging user experience, essential for retaining viewers in the competitive streaming market.
The focus on AVOD models (Ad-Supported Video On Demand) is a significant trend, as consumers increasingly seek free content options. Brightcove’s capabilities to enhance ad strategies through data-driven insights will likely boost FrightPix's revenue potential. This technological partnership showcases Brightcove’s role in advancing AVOD services, an industry segment with substantial growth prospects.
Retail investors should note the importance of tech infrastructure in the success of streaming services. Brightcove's commitment to quality and innovation could drive long-term value for both Brightcove and its partners.
Brightcove’s platform will allow FrightPix to manage, distribute, and monetize its content to meet the needs of horror content fans everywhere
FrightPix will blend classic scares, modern thrillers, true crime tales, and FrightPix Originals into a convenient and free service for fans. By leveraging Brightcove’s reliable and scalable video technology, FrightPix will provide a seamless, curated, high-quality viewing experience across any device for its audience.
“As the streaming market evolves, viewers are demonstrating a clear desire for more tailored experiences. At Brightcove, we deeply believe regional, targeted-audience and genre-focused streaming services have enormous opportunities to be successful by delivering unique viewing experiences serving their specific audience’s needs,” said Marc DeBevoise, CEO of Brightcove. “We are committed to transforming the way consumers experience content, and as the backbone technology for FrightPix, we’re supporting them in taking the lead in delivering horror fans an incredible entertainment experience and destination."
As the demand for specialized content platforms surges, independent media companies require experienced partners that can successfully operate their tech stacks cost-effectively without impacting the user experience. In evaluating reliability and innovation, FrightPix chose Brightcove’s video-cloud streaming platform for its industry-leading advantages, including unparalleled video quality, global scalability, unmatched customer support, and robust analytics designed to understand viewer preferences and behavior and create actionable insights to optimize content and advertising strategies for maximum monetization.
"As we launch this month, partnering with Brightcove will allow FrightPix to become the premier streaming destination for horror, thriller, and true crime enthusiasts," said Eric Tomosunas, CEO of FrightPix. "With Brightcove’s industry-leading streaming technology, our 'FrightFans' will have the opportunity to enjoy the most spine-tingling movies and series with exceptional reliability and quality. This collaboration is a pivotal step in our platform's ability to deliver top-tier genre entertainment for free, and we are grateful to be part of the Brightcove family."
FrightPix joins a roster of media companies that rely on Brightcove to power their streaming capabilities, including The Academy of Motion Picture Arts and Sciences, Acun Medya, AMC Networks, BBC Studios, Canela Media, J.COM, MotoAmerica, REELZ, SBT TV, and SKY Mexico.
For more information, visit Brightcove.com.
About FrightPix
FrightPix, launching June 15, 2024, is the only streaming destination for all things horror, thriller, and true crime for free. FrightFans get to feast upon the most spine-tingling movies and series ever amassed in one streaming platform and FrightPix is available to download on Apple TV, Amazon Fire TV, Roku TV as well as iOS and Android devices. You can also stream and find more information at www.frightpix.com.
About Brightcove Inc.
Brightcove creates the world’s most reliable, scalable, and secure streaming technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 60 countries, Brightcove’s intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Follow Brightcove on LinkedIn, X, Facebook, Instagram, Threads, and YouTube. Visit Brightcove.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240613707832/en/
Media Contacts
Brightcove
Joseph J. Nuñez, Director of Communications & Public Relations
jnunez@brightcove.com
FrightPix
Kayla J. Williams, kj pr
kayla@kj-pr.co
Source: Brightcove
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