Brightcove Sets a New Standard for Video Marketing Measurement With the Launch of 'Marketing Insights’
Brightcove (NASDAQ: BCOV) has launched Marketing Insights, a new addition to their video insights and analytics platform. The solution enables marketers to track video campaign performance through UTM parameters, analyzing viewer engagement, watch time, and traffic sources.
The platform integrates with major marketing automation platforms (MAPs) and provides detailed analysis of viewer interactions. Marketing Insights is part of Brightcove's AI-powered solutions suite and is available within the Marketing Studio premium package.
Brightcove (NASDAQ: BCOV) ha lanciato Marketing Insights, una nuova aggiunta alla loro piattaforma di analisi e insight video. La soluzione consente ai marketer di monitorare le performance delle campagne video tramite parametri UTM, analizzando l'engagement degli spettatori, il tempo di visualizzazione e le fonti di traffico.
La piattaforma si integra con i principali strumenti di automazione del marketing (MAP) e fornisce un'analisi dettagliata delle interazioni degli spettatori. Marketing Insights fa parte della suite di soluzioni alimentate dall'AI di Brightcove ed è disponibile all'interno del pacchetto premium Marketing Studio.
Brightcove (NASDAQ: BCOV) ha lanzado Marketing Insights, una nueva adición a su plataforma de análisis e insights de video. La solución permite a los mercadólogos seguir el rendimiento de las campañas de video a través de parámetros UTM, analizando el compromiso del espectador, el tiempo de visualización y las fuentes de tráfico.
La plataforma se integra con las principales plataformas de automatización de marketing (MAP) y proporciona un análisis detallado de las interacciones de los espectadores. Marketing Insights forma parte de la suite de soluciones impulsadas por IA de Brightcove y está disponible dentro del paquete premium Marketing Studio.
브라이트코브 (NASDAQ: BCOV)는 마케팅 인사이트를 출시했습니다. 이는 비디오 인사이트 및 분석 플랫폼에 새롭게 추가된 기능입니다. 이 솔루션은 마케팅 담당자가 UTM 매개변수를 통해 비디오 캠페인 성과를 추적하고, 시청자 참여도, 시청 시간 및 트래픽 출처를 분석할 수 있도록 합니다.
이 플랫폼은 주요 마케팅 자동화 플랫폼(MAP)과 통합되며, 시청자 상호작용에 대한 자세한 분석을 제공합니다. 마케팅 인사이트는 브라이트코브의 인공지능 기반 솔루션 제품군의 일부로, 마케팅 스튜디오 프리미엄 패키지 내에서 이용할 수 있습니다.
Brightcove (NASDAQ: BCOV) a lancé Marketing Insights, un nouvel ajout à sa plateforme d'analytique et d'insights vidéo. Cette solution permet aux marketeurs de suivre les performances des campagnes vidéo à travers des paramètres UTM, en analysant l'engagement des spectateurs, le temps de visionnage et les sources de trafic.
La plateforme s'intègre aux principales plateformes d'automatisation du marketing (MAP) et fournit une analyse détaillée des interactions des spectateurs. Marketing Insights fait partie de la suite de solutions propulsées par l'IA de Brightcove et est disponible dans le package premium Marketing Studio.
Brightcove (NASDAQ: BCOV) hat Marketing Insights gestartet, eine neue Ergänzung zu ihrer Video-Insights- und Analyseplattform. Die Lösung ermöglicht es Marketingfachleuten, die Leistung von Videokampagnen über UTM-Parameter zu verfolgen und das Zuschauerengagement, die Wiedergabezeit und die Trafficquellen zu analysieren.
Die Plattform integriert sich mit führenden Marketing-Automatisierungsplattformen (MAPs) und bietet eine detaillierte Analyse der Zuschauerinteraktionen. Marketing Insights ist Teil der KI-gestützten Lösungs-suite von Brightcove und ist im Premium-Paket Marketing Studio erhältlich.
- Launch of new Marketing Insights product expanding company's analytics offerings
- Integration capabilities with major marketing automation platforms
- Enhanced measurement features for video marketing ROI tracking
- None.
Insights
This product launch, while innovative, is unlikely to significantly impact Brightcove's immediate financial performance. The Marketing Insights tool represents an incremental improvement to their existing analytics suite rather than a revolutionary new revenue stream. For a company with a
The integration with marketing automation platforms and enhanced UTM tracking capabilities could help retain existing enterprise customers, but market adoption will likely be gradual. While video analytics is a growing need, this solution enters a crowded space with established competitors. The inclusion in the premium package suggests this is more about feature parity and customer retention than driving significant new revenue growth.
New capabilities round out Brightcove’s comprehensive Audience Insights solution, helping marketers better understand the results of their video investment and its impact on their engagement strategy
“Video continues to be one of the most powerful ways to engage audiences, yet measuring its impact on business outcomes has long been a challenge. With the launch of our new Marketing Insights offering, we’re further empowering marketers to gain deeper visibility into the performance of their video campaigns and their broader marketing strategies," said Kathy Klingler, Chief Marketing Officer at Brightcove. “As a data-driven marketer, I’m excited about how these new capabilities will help brands connect the dots between campaign performance and real business value. This solution is a game-changer for any marketer looking to drive measurable impact.”
Marketing Insights allows marketers to track data from inbound traffic to their videos capturing viewer origins through UTM parameters and analyzing which campaigns are driving video views and conversion. It offers detailed insights into the effectiveness of video content and viewer engagement, watch time, and which sources drive qualified audiences.
Brightcove has one of the most extensive partner networks, enabling integration with all leading marketing automation platforms (MAPs) and providing a detailed analysis of viewer interactions and the success of various marketing sources. This link between content performance and marketing efforts allows for improved strategy refinement and more intelligent decisions about where to allocate resources.
"We've transformed the traditional concept of UTM links, a tool marketers have relied on for years, by integrating it directly into our video player," said Scott Levine, Chief Product Officer at Brightcove. “This allows us to capture detailed video traffic source data and seamlessly incorporate it into our platform to show ROI from traffic attribution and inbound marketing. By providing actionable insights, we're helping our customers understand what drives audience engagement and how to optimize their marketing strategies. This integration simplifies campaign optimization and budget planning, making it faster and more efficient than ever."
Marketing Insights is the latest addition to Brightcove’s suite of AI-powered solutions, joining the company’s Brightcove Audience Insights™ solution, which currently offers Media and Ad Insights for media companies and Publisher Insights for publishing companies. Brightcove’s Marketing Insights is purpose-built to address the unique needs of marketers across industries. By going beyond traditional metrics, it provides tailored, actionable data that empowers marketing professionals to drive more effective, data-informed decisions.
Marketing Insights is available as part of the Marketing Studio premium package. For more information about how Brightcove can supercharge your marketing efforts, visit Brightcove.com.
About Brightcove Inc.
Brightcove creates the world’s most reliable, scalable, and secure streaming technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 60 countries, Brightcove’s intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Follow Brightcove on LinkedIn, X, Facebook, Instagram, Threads, and YouTube. Visit Brightcove.com.
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Source: Brightcove
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