Brightcove Launches Marketing Studio for Sales, Putting Video in the Hands of Global Sales Teams to Drive Engagement and Accelerate Business Results
Brightcove (NASDAQ: BCOV) has launched Marketing Studio for Sales, a new solution enabling global sales teams to create personalized video content while maintaining centralized brand control. The platform offers key features including centralized brand management, seamless integration with 100+ partners, scalable video personalization with AI translation capabilities for 130+ languages, user-friendly video creation tools, and comprehensive analytics for tracking engagement. The solution was developed in collaboration with a global real estate organization to address the needs of large, distributed sales teams.
Brightcove (NASDAQ: BCOV) ha lanciato Marketing Studio for Sales, una nuova soluzione che consente alle squadre di vendita globali di creare contenuti video personalizzati mantenendo un controllo centralizzato del marchio. La piattaforma offre caratteristiche chiave tra cui gestione centralizzata del marchio, integrazione senza soluzione di continuità con oltre 100 partner, personalizzazione video scalabile con capacità di traduzione AI per oltre 130 lingue, strumenti di creazione video user-friendly e analisi complete per monitorare l'engagement. La soluzione è stata sviluppata in collaborazione con un'organizzazione immobiliare globale per soddisfare le esigenze di grandi squadre di vendita distribuite.
Brightcove (NASDAQ: BCOV) ha lanzado Marketing Studio for Sales, una nueva solución que permite a los equipos de ventas globales crear contenido de video personalizado mientras mantiene un control centralizado de la marca. La plataforma ofrece características clave que incluyen gestión centralizada de la marca, integración perfecta con más de 100 socios, personalización de video escalable con capacidades de traducción por IA para más de 130 idiomas, herramientas de creación de video amigables para el usuario y análisis completos para rastrear el compromiso. La solución fue desarrollada en colaboración con una organización inmobiliaria global para abordar las necesidades de grandes equipos de ventas distribuidos.
Brightcove (NASDAQ: BCOV)가 Marketing Studio for Sales를 출시했습니다. 이는 글로벌 판매팀이 중앙집중식 브랜드 관리를 유지하면서 개인화된 비디오 콘텐츠를 생성할 수 있도록 하는 새로운 솔루션입니다. 이 플랫폼은 중앙 집중식 브랜드 관리, 100개 이상의 파트너와의 원활한 통합, 130개 이상의 언어에 대한 AI 번역 기능을 갖춘 확장 가능한 비디오 개인화, 사용자 친화적인 비디오 생성 도구 및 참여 추적을 위한 포괄적인 분석 등 주요 기능을 제공합니다. 이 솔루션은 대규모 분산 판매팀의 요구를 충족하기 위해 글로벌 부동산 조직과 협력하여 개발되었습니다.
Brightcove (NASDAQ: BCOV) a lancé Marketing Studio for Sales, une nouvelle solution permettant aux équipes de vente mondiales de créer des contenus vidéo personnalisés tout en maintenant un contrôle centralisé de la marque. La plateforme propose des fonctionnalités clés, notamment la gestion de marque centralisée, une intégration fluide avec plus de 100 partenaires, une personnalisation vidéo évolutive avec des capacités de traduction IA pour plus de 130 langues, des outils de création vidéo conviviaux et une analyse complète pour suivre l'engagement. La solution a été développée en collaboration avec une organisation immobilière mondiale pour répondre aux besoins des grandes équipes de vente distribuées.
Brightcove (NASDAQ: BCOV) hat Marketing Studio for Sales gestartet, eine neue Lösung, die globalen Verkaufsteams ermöglicht, personalisierte Video-Inhalte zu erstellen und gleichzeitig eine zentrale Markensteuerung aufrechtzuerhalten. Die Plattform bietet zentrale Funktionen wie zentrale Markenverwaltung, nahtlose Integration mit über 100 Partnern, skalierbare Video-Personalisierung mit KI-Übersetzungsfunktionen für über 130 Sprachen, benutzerfreundliche Videoerstellungstools und umfassende Analysen zur Verfolgung des Engagements. Die Lösung wurde in Zusammenarbeit mit einer globalen Immobilienorganisation entwickelt, um die Bedürfnisse großer, verteilter Verkaufsteams zu erfüllen.
- Launch of new product expanding company's enterprise solutions portfolio
- Integration capabilities with 100+ partners enhancing market reach
- AI Universal Translator feature supporting 130+ languages
- Development based on direct collaboration with major client, indicating market demand
- AI Universal Translator feature not available until January 2025
Insights
Brightcove's new Marketing Studio for Sales represents a strategic pivot towards democratizing video content creation while maintaining enterprise-level control. The platform addresses a important market gap by enabling non-technical sales teams to create professional video content while preserving brand consistency - a significant challenge for large organizations.
The integration with over 100+ partners and AI-powered translation capabilities covering 130+ languages positions this solution particularly well for enterprise-scale deployment. However, the AI Universal Translator's delayed availability until January 2025 could impact immediate global adoption.
While this product launch demonstrates Brightcove's commitment to expanding its enterprise offerings, the real test will be adoption rates and the platform's ability to deliver measurable ROI through enhanced sales engagement metrics. The focus on analytics and lead identification suggests a strategic alignment with current market demands for data-driven sales approaches.
The new solution empowers global sales teams to create personalized videos while centralized teams manage brand quality and optimize content with unified insights
“Brightcove Marketing Studio for Sales was developed in close collaboration with a leading global real estate organization with thousands of brokers, giving us deep insight into the unique needs of large, distributed sales teams," said Jim Norton, Chief Revenue Officer at Brightcove. "Working alongside our customers, we created a solution that addresses the challenges of maintaining brand consistency and quality while enabling sellers to personalize and share engaging video content with global audiences effortlessly. With unified analytics and measurement, insights are easily actionable, driving continuous performance improvement and providing a significant competitive edge.”
With the launch of Brightcove Marketing Studio for Sales, the leading video engagement platform for enterprises is now even more powerful. Sales teams can quickly and easily create custom, branded video content at scale while managing users and brand consistency from a single, centralized platform.
Key Benefits of Brightcove Marketing Studio for Sales:
- Centralized Brand Management: Easily create and control centrally managed video templates with embedded brand guidelines, ensuring all content remains on-brand and approval processes are streamlined, increasing speed-to-market for sales teams.
- Seamless Integration: A platform built to seamlessly integrate with the tools you use every day. With compatibility across 100+ partners, it effortlessly aligns with existing martech stacks, workflows, and processes, enabling rapid adoption by sales teams.
- Scalable Video Personalization: Sales teams worldwide can create, tailor and scale video content with ease. With just a few clicks, sellers can publish videos on branded landing pages and social platforms, and by leveraging Brightcove’s AI Universal Translator*, they can engage global audiences in over 130 languages.
- User-Friendly Video Creation: No prior video experience is required. The platform’s user-friendly tools allow sales teams to record new content, swap footage, add voiceovers, include music and graphics, and implement interactive elements, all within a user-friendly interface.
- Enhanced Engagement and Analytics: Built-in video analytics deliver insights into prospect engagement, completion rates, and impressions, helping sales and marketing teams identify high-intent leads to improve performance.
For more information on how Brightcove Marketing Studio for Sales can elevate your team’s engagement and sales outcomes through the power of video, visit https://campaigns.brightcove.com/marketing-studio-for-sales/
*Brightcove’s AI Universal Translator is part of the Brightcove AI Suite pilot program and is expected to be generally available starting January 2025.
About Brightcove Inc.
Brightcove creates the world’s most reliable, scalable, and secure streaming technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 60 countries, Brightcove’s intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Follow Brightcove on LinkedIn, X, Facebook, Instagram, Threads, and YouTube. Visit Brightcove.com.
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Media:
press@brightcove.com
Source: Brightcove
FAQ
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