Bell Media and StackAdapt Partner to Accelerate Canadian Programmatic Growth
Bell Media and StackAdapt have announced a strategic partnership to expand access to Bell Media's premium inventory across connected TV (CTV) and digital channels through StackAdapt's programmatic platform. The collaboration aims to provide agencies and brands with enhanced reach in digital advertising across Canada. Bell Media projects a 350% increase in CTV inventory by 2025, significantly outpacing industry growth. The partnership will include access to various channels including CTV, display, video, audio, and digital out-of-home (DOOH), with plans to add live sports content as the partnership scales.
Bell Media e StackAdapt hanno annunciato una partnership strategica per ampliare l'accesso all'inventario premium di Bell Media attraverso la TV connessa (CTV) e i canali digitali tramite la piattaforma programmatica di StackAdapt. Questa collaborazione mira a fornire a agenzie e marchi una portata migliorata nella pubblicità digitale in Canada. Bell Media prevede un aumento del 350% dell'inventario CTV entro il 2025, superando significativamente la crescita del settore. Il partenariato includerà l'accesso a vari canali tra cui CTV, display, video, audio e pubblicità digitale out-of-home (DOOH), con piani per aggiungere contenuti di sport in diretta man mano che la partnership si espande.
Bell Media y StackAdapt han anunciado una asociación estratégica para expandir el acceso al inventario premium de Bell Media a través de la televisión conectada (CTV) y los canales digitales a través de la plataforma programática de StackAdapt. La colaboración tiene como objetivo proporcionar a agencias y marcas un alcance mejorado en la publicidad digital en Canadá. Bell Media proyecta un aumento del 350% en el inventario de CTV para 2025, superando significativamente el crecimiento de la industria. La asociación incluirá acceso a varios canales, incluidos CTV, display, video, audio y publicidad digital fuera del hogar (DOOH), con planes para agregar contenido deportivo en vivo a medida que la asociación crezca.
벨 미디어와 스택어댑은 스택어댑의 프로그래매틱 플랫폼을 통해 연결된 TV(CTV) 및 디지털 채널 전반에서 벨 미디어의 프리미엄 인벤토리에 대한 접근을 확장하는 전략적 파트너십을 발표했습니다. 이번 협업은 캐나다 전역의 디지털 광고에서 에이전시와 브랜드에 향상된 도달 범위를 제공하는 것을 목표로 합니다. 벨 미디어는 2025년까지 CTV 인벤토리가 350% 증가할 것으로 예상하며, 이는 업계의 성장률을 크게 초과합니다. 이 파트너십에는 CTV, 디스플레이, 비디오, 오디오, 디지털 옥외 광고(DOOH) 등의 다양한 채널에 대한 접근이 포함되며, 파트너십이 확장됨에 따라 라이브 스포츠 콘텐츠 추가 계획이 있습니다.
Bell Media et StackAdapt ont annoncé un partenariat stratégique pour étendre l'accès à l'inventaire premium de Bell Media sur la TV connectée (CTV) et les canaux numériques via la plateforme programmatique de StackAdapt. Cette collaboration vise à offrir aux agences et aux marques une portée améliorée en publicité digitale à travers le Canada. Bell Media prévoit une augmentation de 350% de l'inventaire CTV d'ici 2025, dépassant ainsi considérablement la croissance du secteur. Le partenariat inclura l'accès à divers canaux, y compris CTV, display, vidéo, audio, et publicité digitale hors domicile (DOOH), avec des plans pour ajouter du contenu sportif en direct à mesure que le partenariat évolue.
Bell Media und StackAdapt haben eine strategische Partnerschaft angekündigt, um den Zugang zu Bell Medias Premium-Inventar über Connected TV (CTV) und digitale Kanäle über die programmatische Plattform von StackAdapt zu erweitern. Die Zusammenarbeit zielt darauf ab, Agenturen und Marken eine verbesserte Reichweite in der digitalen Werbung in Kanada zu bieten. Bell Media prognostiziert eine Steigerung des CTV-Inventars um 350% bis 2025, was das Wachstum der Branche erheblich übertrifft. Die Partnerschaft wird den Zugang zu verschiedenen Kanälen umfassen, darunter CTV, Display, Video, Audio und digitale Außenwerbung (DOOH), wobei geplant ist, im Rahmen der Partnerschaft Live-Sportinhalte hinzuzufügen.
- Projected 350% increase in CTV inventory by 2025
- Expansion into multiple advertising channels (CTV, display, video, audio, DOOH)
- Future inclusion of live sports content
- None.
Insights
This strategic partnership represents a significant advancement in Bell Media's digital advertising capabilities. The projected 350% increase in CTV inventory by 2025 signals substantial revenue growth potential in the streaming sector. The collaboration with StackAdapt strengthens Bell Media's competitive position by expanding access to premium programmatic advertising channels including CTV, display, video, audio and digital out-of-home.
The partnership addresses the rapidly growing CTV market in Canada, positioning Bell Media to capture a larger share of digital advertising budgets. By integrating with StackAdapt's platform, Bell Media can better monetize its content across multiple channels while offering advertisers enhanced targeting capabilities and broader reach. This move aligns with industry trends showing accelerated shifts toward programmatic advertising and streaming platforms.
New partnership expands access to Bell Media’s premium inventory across connected TV and digital channels via StackAdapt’s programmatic platform
StackAdapt’s unique integration with Bell Media brings advertisers streamlined access to the best of Canadian CTV and digital inventory, designed to meet the complex demands of modern buyers. With CTV demand in
“Partnering with Bell Media amplifies our mission to offer premium, accessible inventory to Canadian advertisers across all channels,” said Greg Joseph, VP of Inventory Development at StackAdapt. “Together, we’re strengthening Canada’s programmatic ecosystem, empowering advertisers with unparalleled tools to engage audiences in meaningful ways.”
“This partnership with StackAdapt marks a strategic step forward in aligning Bell Media’s premium CTV and digital inventory with the evolving needs of advertisers in
As advertisers seek to expand their CTV and digital reach, this partnership leverages StackAdapt’s robust programmatic capabilities, enabling brands to build impactful campaigns across Bell Media’s diverse premium inventory, with the upcoming addition of live sports as we scale our partnership. This integration reinforces StackAdapt’s position as the preferred programmatic platform for marketers everywhere, and further enhances both Bell Media and StackAdapt’s commitment to driving innovation within Canada’s programmatic space.
“Gaining access to Bell Media's inventory through StackAdapt has enabled us to expand our CTV reach and revitalize our campaigns for increased growth and audience reach,” says David Olynyk, Managing Director at Evolve Agency Group. “As Connected TV consumption continues its explosive growth, this strategic partnership empowers us to deliver precisely targeted campaigns to Canadian audiences with unparalleled reach and efficiency."
This partnership marks a significant milestone for the Canadian advertising landscape, showcasing the power of collaboration between two industry leaders to unlock new opportunities for advertisers and enhance the overall programmatic ecosystem. By joining forces, Bell Media and StackAdapt ensure that agencies and brands have efficient access to high-quality content, empowering them to reach audiences effectively and achieve their advertising goals.
About StackAdapt
StackAdapt is a multi-channel programmatic advertising platform used by hundreds of brands and agencies around the world. StackAdapt’s data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to provide media buyers with an easy way to plan, execute, and drive the best performance across all devices, inventory, and publishing partners. StackAdapt has been recognized as one of the fastest-growing technology companies in
About Bell Media
Bell Media is Canada’s leading media and entertainment company with a portfolio of assets in premium video, audio, out-of-home advertising, and digital media. This includes Canada’s most-watched television network, CTV; the largest Canadian-owned video streamer, Crave, with a premium add-on to include STARZ; a powerful suite of specialty channels; the most-trusted news brand, CTV News; Canada’s cross-platform sports leaders, TSN and RDS; leading out-of-home advertising network, Astral; Québec’s fast-growing conventional French-language network, Noovo; the country’s leading radio and podcast app, iHeartRadio
Bell Media also offers best-in-class technology, marketing, and analytics support through Bell Marketing `Platform, an omnichannel self-serve platform which includes Bell Analytics, Strategic Audience Management (SAM), and Bell DSP, in addition to advanced advertising solutions, including Linear Addressable TV, Addressable Audio, and ads on Crave. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. 1 Learn more at BellMedia.ca.
1 Based on total revenue and total combined customer connections.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241119225045/en/
Alexis Gold
alexis.gold@purposenorthamerica.com
Kaitlynn Jong
kaitlynn.jong@bellmedia.ca
Source: StackAdapt
FAQ
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