Build-A-Bear Workshop, Inc. - BBW STOCK NEWS

Axiom Space and Build-A-Bear Workshop have partnered to send a teddy bear named GiGi as the fifth crew member on the Axiom Mission 2 (Ax-2) to inspire children to learn about space and consider careers in STEAM. GiGi serves as a zero-gravity indicator and is wearing Axiom Space's next-generation spacesuit. The partnership aims to expand access to microgravity for scientific research and encourage youth to pursue their passions.

Build-A-Bear Workshop (NYSE: BBW) launches new plush toys, including the first-ever alpaca plush and a lavender axolotl, in response to consumer demand. The longhorn plush, popular since its initial online release, is now available in stores as well. These releases align with the growing trend of unique animals gaining popularity among consumers, often featured in social media and pop culture. The company aims to attract guests by allowing them to create personalized plush animals, enhancing the shopping experience. Build-A-Bear reported total revenue of $467.9 million in fiscal 2022, demonstrating a focus on engaging customers with interactive experiences.

Argus Research has initiated Equity Research Report coverage on Build-A-Bear Workshop (NYSE: BBW), emphasizing its strong omni-channel retail strategy. The firm notes the company's successful diversification from traditional mall sales to e-commerce and franchise operations, enhancing customer engagement through innovative products and strong licensing partnerships. As of January 28, 2023, Build-A-Bear reported cash and cash equivalents of $42.2 million with zero debt. A significant commitment to returning value to shareholders is illustrated by over $70 million in share repurchases and dividends in the last two years and a fair value estimate of $45 per share is suggested based on earnings analysis. The recent revival of in-store events is viewed as a catalyst for future growth.

Build-A-Bear Workshop (NYSE: BBW) has sold nearly 250,000 PEEPS® plush products since launching its collaboration with the iconic brand in 2021. Just in time for Easter, the company offers customizable PEEPS® plush bunnies, which are available at its experience locations nationwide. The collection features vibrant colors and accessories, enhancing the hands-on, seasonal gifting experience. This partnership aligns with Build-A-Bear's mission to create unique keepsakes while leveraging the popularity of PEEPS®, owned by Just Born Quality Confections. The PEEPS® collection is exclusively available this spring, encouraging families to craft memorable holiday moments.

Build-A-Bear Workshop (NYSE: BBW) announced the launch of a new collection of teddy bear faux fur couture coats set for April, expanding into designer fashions. This marks the brand's entry into the fashion industry, showcasing innovative designs that blend plush materials with high fashion. The collection is handcrafted at the Build-A-Bear Atelier. With 40% of sales from adult customers, Build-A-Bear aims to attract older consumers, leveraging trends in whimsical fashion. The company's total revenue reached $467.9 million in fiscal 2022, highlighting its strong market presence.