Iconic Character Bluey Makes Debut at Build-A-Bear Workshop
Build-A-Bear Workshop (NYSE: BBW) has launched its first-ever Bluey collection in partnership with BBC Studios. The collection features make-your-own plush toys of Bluey and Bingo, along with accessories like Granny Janet and Granny Rita costumes, sleepers, and t-shirts. Fans can also add the Bluey theme song or character phrases to their plush.
The launch follows Bluey's success as the No. 1 most-watched series on streaming in the U.S. in 2024. With a pre-existing waitlist of nearly 50,000 names, the initial collection is expected to sell out quickly. The Bluey plush toys and accessories are available in participating Build-A-Bear Workshops and online.
This collaboration expands Build-A-Bear's relationship with BBC Studios, which began with Doctor Who. It aims to cater to both younger and older fans of the popular TV show, reflecting Build-A-Bear's multi-generational appeal and commitment to branded collaborations.
Build-A-Bear Workshop (NYSE: BBW) ha lanciato la sua prima collezione di Bluey in partnership con BBC Studios. La collezione comprende peluche fai-da-te di Bluey e Bingo, insieme ad accessori come costumi di Nonna Janet e Nonna Rita, pigiami e magliette. I fan possono inoltre aggiungere la canzone tema di Bluey o frasi dei personaggi ai loro peluche.
Il lancio segue il successo di Bluey come la serie più vista in streaming negli Stati Uniti nel 2024. Con una lista d'attesa preesistente di quasi 50.000 nomi, la collezione iniziale è destinata a esaurirsi rapidamente. I peluche di Bluey e gli accessori sono disponibili nei Build-A-Bear Workshop partecipanti e online.
Questa collaborazione amplia il rapporto di Build-A-Bear con BBC Studios, iniziato con Doctor Who. L'obiettivo è quello di soddisfare sia i fan più giovani che quelli più grandi della popolare serie TV, riflettendo l'appeal intergenerazionale di Build-A-Bear e il suo impegno nelle collaborazioni con marchi.
Build-A-Bear Workshop (NYSE: BBW) ha lanzado su primera colección de Bluey en asociación con BBC Studios. La colección presenta peluches personalizados de Bluey y Bingo, junto con accesorios como disfraces de la Abuela Janet y la Abuela Rita, pijamas y camisetas. Los fans también pueden añadir la canción tema de Bluey o frases de los personajes a su peluche.
El lanzamiento sigue el éxito de Bluey como la serie más vista en streaming en los EE. UU. en 2024. Con una lista de espera preexistente de casi 50,000 nombres, se espera que la colección inicial se agote rápidamente. Los peluches de Bluey y los accesorios están disponibles en los Build-A-Bear Workshop participantes y en línea.
Esta colaboración amplía la relación de Build-A-Bear con BBC Studios, que comenzó con Doctor Who. El objetivo es atender tanto a los fans más jóvenes como a los mayores de la popular serie de televisión, reflejando el atractivo multigeneracional de Build-A-Bear y su compromiso con colaboraciones de marcas.
Build-A-Bear Workshop (NYSE: BBW)는 BBC Studios와 협력하여 첫 번째 블루이 컬렉션을 출시했습니다. 이 컬렉션은 블루이와 빙고의 맞춤형 봉제 인형과 함께 할머니 자넷과 할머니 리타 의상, 잠옷, 티셔츠와 같은 액세서리를 포함하고 있습니다. 팬들은 또한 자신의 봉제 인형에 블루이 주제곡이나 캐릭터 문구를 추가할 수 있습니다.
이 출시를 통해 블루이는 2024년 미국에서 스트리밍에서 가장 많이 본 시리즈로 성공을 거두었습니다. 거의 50,000개의 이름이 있는 사전 대기 목록 덕분에 초기 컬렉션은 빠르게 매진될 것으로 예상됩니다. 블루이 봉제 인형과 액세서리는 참여하는 Build-A-Bear Workshop 및 온라인에서 구매할 수 있습니다.
이 협력은 Doctor Who와 시작된 BBC Studios와의 Build-A-Bear의 관계를 확대합니다. 이는 인기 TV 프로그램의 어린 팬과 노인 팬 모두를 수용하려는 목표로, Build-A-Bear의 다세대적 매력과 브랜드 협업에 대한 의지를 반영합니다.
Build-A-Bear Workshop (NYSE: BBW) a lancé sa toute première collection Bluey en partenariat avec BBC Studios. La collection comprend des poupées en peluche à créer soi-même de Bluey et Bingo, ainsi que des accessoires tels que des costumes de Mamie Janet et Mamie Rita, des pyjamas et des t-shirts. Les fans peuvent également ajouter la chanson thème de Bluey ou des phrases de personnages à leur peluche.
Ce lancement fait suite au succès de Bluey en tant que la série la plus regardée en streaming aux États-Unis en 2024. Avec une liste d'attente préexistante de près de 50 000 noms, cette première collection devrait se vendre rapidement. Les peluches Bluey et les accessoires sont disponibles dans les Build-A-Bear Workshops participants et en ligne.
Cette collaboration élargit la relation de Build-A-Bear avec BBC Studios, qui a commencé avec Doctor Who. Elle vise à satisfaire les fans de la série populaire, qu'ils soient jeunes ou plus âgés, reflétant ainsi l'attrait intergénérationnel de Build-A-Bear et son engagement envers les collaborations de marque.
Build-A-Bear Workshop (NYSE: BBW) hat seine erste Bluey-Kollektion in Zusammenarbeit mit BBC Studios herausgebracht. Die Kollektion umfasst selbstgemachte Plüschtiere von Bluey und Bingo sowie Accessoires wie Kostüme von Oma Janet und Oma Rita, Schlafanzüge und T-Shirts. Fans können auch das Bluey-Thema oder Charakterphrasen zu ihren Plüschtieren hinzufügen.
Die Markteinführung folgt auf den Erfolg von Bluey als die am häufigsten gestreamte Serie in den USA im Jahr 2024. Mit einer bereits bestehenden Warteliste von fast 50.000 Namen wird erwartet, dass die anfängliche Kollektion schnell ausverkauft ist. Die Bluey-Plüschtiere und -Accessoires sind in den teilnehmenden Build-A-Bear Workshops und online erhältlich.
Diese Zusammenarbeit erweitert die Beziehung von Build-A-Bear zu BBC Studios, die mit Doctor Who begann. Ziel ist es, sowohl jüngere als auch ältere Fans der beliebten TV-Show anzusprechen und damit den generationenübergreifenden Reiz von Build-A-Bear und das Engagement für Markenkooperationen zu reflektieren.
- Partnership with BBC Studios for the popular Bluey franchise
- Bluey is the No. 1 most-watched series on streaming in the U.S. in 2024
- Pre-existing waitlist of nearly 50,000 names for the Bluey collection
- Expansion of Build-A-Bear's relationship with BBC Studios
- Multi-generational appeal of the Bluey collection
- None.
Insights
The launch of the Bluey collection at Build-A-Bear Workshop represents a significant opportunity for revenue growth and brand expansion. With Bluey being the No. 1 most-watched series on streaming in the U.S. this year, this partnership taps into a highly popular IP. The pre-existing waitlist of nearly 50,000 names indicates strong demand, suggesting potential for immediate sales impact and possibly sustained interest.
This collaboration aligns with Build-A-Bear's strategy of leveraging iconic licensed partnerships to drive foot traffic and online sales. The multi-generational appeal of Bluey could attract both children and adult collectors, potentially broadening the customer base. The exclusive nature of the collection, including make-your-own options and accessories, may lead to higher average transaction values.
While specific financial projections aren't provided, the expected quick sell-out of the initial collection could positively impact Q3 and Q4 2024 revenues. Investors should monitor for updates on sales performance and any expansion of the Bluey line, as successful licensed partnerships have historically been key drivers for Build-A-Bear's growth.
The Bluey partnership demonstrates Build-A-Bear's astute market positioning and ability to capitalize on trending entertainment properties. This move aligns with current consumer trends favoring experiential retail and character-based merchandise. The collaboration with BBC Studios, expanding from Doctor Who to Bluey, showcases the company's strategy to diversify its licensed portfolio and appeal to various demographics.
The timing is particularly strategic, coinciding with Bluey's peak popularity. This could lead to increased brand visibility and potentially attract new customers to Build-A-Bear. The exclusive nature of the collection, including character-specific accessories and sounds, adds value and differentiation in the competitive toy market.
The waitlist of 50,000 indicates strong pre-launch demand, which could translate to immediate sales success and potential for sustained interest. This launch may also drive traffic to both physical stores and the online platform, potentially boosting overall sales beyond just the Bluey collection. Investors should watch for any impact on foot traffic, online engagement metrics and overall brand sentiment following this launch.
Bring Bluey Fun to Life with Exclusive Make-Your-Own Plush and Fun New Accessories
Guests can visit participating Build-A-Bear Workshops or shop online starting today at Bluey Plush & Stuffed Animals | Build-A-Bear® (buildabear.com) to get their hands on the lovable Bluey and Bingo plush. The Bluey Build-A-Bear collection includes a make-your-own Bluey that features her name on the left paw pad, as well as Bluey's little sister, Bingo. Guests can accessorize their new companions with Granny Janet and Granny Rita costumes, in addition to a sleeper and t-shirt, or add the iconic Bluey theme song or character phrases to their plush. Bluey and Bingo are set for endless adventures and fun with guests, whether embarking on a game of "Grannies" or just providing a snuggly companion. With an existing waitlist of nearly 50,000 names, the initial Bluey collection is expected to sell out quickly.
"Building on our history of iconic licensed partnerships and our commitment to raising the bar on branded collaborations, we are thrilled to expand our relationship with BBC Studios to include Bluey," said Sharon Price John, President and CEO of Build-A-Bear Workshop. "Bluey is a cherished character that embodies joy, imagination, and family fun — values that resonate deeply with Build-A-Bear. This relationship not only highlights our global appeal but also reflects our multi-generational reach. We're excited for our guests to experience the 'stuff they love' with Bluey and Bingo and create lasting memories with their new furry friends."
Jointly commissioned by ABC Children's and BBC Studios Kids & Family, Bluey is produced by the multiple Emmy® Award-winning Ludo Studio in association with Screen Queensland and Screen Australia. BBC Studios Kids & Family also holds global distribution and merchandise rights. The series streams to
*Source: Nielsen Media Research, US data based on Persons 2+ time spent viewing for streaming series tracked by Nielsen through their streaming content ratings (1/1/24-7/28/24)
About Build-A-Bear®
Since its beginning in 1997, Build-A-Bear has evolved to become a beloved multi-generational brand focused on its mission to "add a little more heart to life" where guests of all ages make their own "furry friends" in celebration and commemoration of life moments. Guests create their own stuffed animals by participating in the stuffing, dressing, accessorizing, and naming of their own teddy bears and other plush toys based on the Company's own intellectual property and in conjunction with a variety of best-in-class licenses. The hands-on and interactive nature of our more than 500 company-owned, partner-operated and franchise experience locations around the world, combined with Build-A-Bear's pop-culture appeal, often fosters a lasting and emotional brand connection with consumers, and has enabled the Company to expand beyond its retail stores to include e-commerce sales on www.buildabear.com and non-plush branded consumer categories via out-bound licensing agreements with leading manufacturers, as well as the creation of engaging content via Build-A-Bear Entertainment (a subsidiary of Build-A-Bear Workshop, Inc.). The brand's newest communications campaign, "The Stuff You Love," commemorates more than a quarter-century of creating cherished memories worldwide. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted consolidated total revenues of
About BBC Studios Brands & Licensing
The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide. Partnering our iconic brands - including Doctor Who and Bluey - with the world's biggest brands, promoters, and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming, and publishing, while BBC Studios Social drives digital presence with over 6.5 billion social video views in 2023, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth.
About Ludo Studio
Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody award-winning Australian studio and one of TIME's Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. ludostudio.com.au
About Bluey
Bluey follows Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighborhood into her world of fun.
Bluey is created and written by Joe Brumm and produced by Emmy® Award-winning Ludo Studio for ABC KIDS (
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SOURCE Build-A-Bear Workshop
FAQ
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