Build-A-Bear Workshop Joins Chicago's Magnificent Mile in Iconic Wrigley Building

Rhea-AI Summary

Build-A-Bear Workshop (NYSE: BBW) has opened a new store in the renowned Wrigley Building on Chicago’s Magnificent Mile. This new location at 410 Michigan Avenue represents a strategic expansion in a prime retail area. The grand opening festivities will occur on July 13, featuring special offers like free Lil Cub teddy bears for the first 50 visitors, a ribbon-cutting ceremony, mascot appearances, and Chicago-themed activities. This store will deliver the unique Build-A-Bear experience, including the Heart Ceremony and customized merchandise, such as Chicago-themed products. Chief Operating Officer, Chris Hurt, expressed excitement about this new venture, aiming to create lasting memories for guests.

Positive

• Opening a new store in the prime retail location of Chicago's Magnificent Mile could potentially boost BBW's customer footfall and sales.
• Special event promotions like free giveaways and unique local merchandise are likely to attract both local and tourist shoppers.
• Expansion into an iconic and historic building like Wrigley Building enhances BBW's brand visibility and prestige.

Negative

• None.

Beloved Experiential Retail Brand Brings "The Stuff You Love" to Michigan Avenue

ST. LOUIS, July 11, 2024 /PRNewswire/ -- Build-A-Bear Workshop, Inc. (NYSE: BBW), a multi-generational, multi-dimensional global brand known for its heartwarming, memorable experiences, has opened its newest Workshop in the heart of Chicago's famed Magnificent Mile, housed within the historic Wrigley Building.

Located at 410 Michigan Avenue, the new Build-A-Bear Workshop marks a significant milestone for the company as it expands its footprint in one of the world's most iconic retail destinations. The Wrigley Building, renowned for its architectural splendor and central location along the Chicago River, provides an unparalleled setting for Guests to experience the magic of creating their own personalized furry friends.

Free Lil Cub Offer for Grand Opening Celebration on July 13
A Grand Opening celebration will be held on Saturday, July 13, in recognition of the official opening of the Workshop on July 3. The first 50 Guests to visit the new store on July 13 will receive a free Lil Cub teddy bear (accessories sold separately). Additionally, there will be an official ribbon cutting ceremony at 10:00am, bear headbands (while supplies last), mascot appearances and Chicago-themed coloring sheets to allow Guests to experience the unique charm of Build-A-Bear in this historic Chicago landmark.

"At Build-A-Bear Workshop, we are committed to creating unforgettable memories for families and kids of all ages through our unique, hands-on retail experience," said Chris Hurt, Chief Operating Officer at Build-A-Bear Workshop. "We are thrilled to open our Workshop doors in the Wrigley Building, a historic and vibrant tourist location on Chicago's Magnificent Mile, and we look forward to welcoming Guests of all ages to create their very own furry friends."

The new Workshop will offer the signature Build-A-Bear Make-Your-Own experience, including the iconic Heart Ceremony, with an assortment of furry friends, accessories, and products that appeal to kids, teens and adults alike. Unique to this location, Chicago-themed merchandise will be available, from the sports teams of the city to a bear with a Chicago paw pad in addition to the brand's core and licensed products.

About Build-A-Bear
Build-A-Bear is a multi-generational global brand focused on its mission to "add a little more heart to life" appealing to a wide array of consumer groups who enjoy the personal expression in making their own "furry friends" to celebrate and commemorate life moments. More than 500 interactive brick-and-mortar experience locations operated through a variety of formats provide Guests of all ages a hands-on entertaining experience, which often fosters a lasting and emotional brand connection. The brand's newest communications campaign, "The Stuff You Love," commemorates more than a quarter-century of creating cherished memories worldwide. The Company also offers engaging e-commerce/digital purchasing experiences on www.buildabear.com including its online "Bear-Builder" as well as "HeartBox" and its age-gated adult-focused "Bear Cave." In addition, extending its brand power beyond retail, Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is dedicated to creating engaging content for kids and adults that fulfills the Company's mission, while the Company also offers products at wholesale and in non-plush consumer categories via licensing agreements with leading manufacturers. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted total revenues of $486.1 million for fiscal 2023. For more information, visit the Investor Relations section of buildabear.com. 

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SOURCE Build-A-Bear Workshop

FAQ

When is the grand opening of Build-A-Bear Workshop in the Wrigley Building?

The grand opening celebration will be held on July 13, 2024.

Where is the new Build-A-Bear Workshop located in Chicago?

The new store is located at 410 Michigan Avenue, within the historic Wrigley Building.

What special offers are available for the grand opening of Build-A-Bear Workshop in Chicago?

The first 50 visitors on July 13 will receive a free Lil Cub teddy bear, and there will be a ribbon-cutting ceremony, mascot appearances, and Chicago-themed activities.

What unique merchandise will be available at the new Build-A-Bear Workshop in Chicago?

The store will offer Chicago-themed merchandise, including items related to the city's sports teams and a special bear with a Chicago paw pad.

What is the significance of Build-A-Bear Workshop opening in the Wrigley Building?

Opening in the historic Wrigley Building on the Magnificent Mile enhances BBW’s brand visibility and offers a prime retail location to attract both local customers and tourists.