Build-A-Bear Unveils Unique Collaboration with Varsity Spirit as Cheerleading's Popularity Skyrockets
Build-A-Bear Workshop (NYSE: BBW) has announced a collaboration with Varsity Spirit, the global leader in cheerleading apparel and events. This partnership aims to capitalize on the growing popularity of cheerleading, which currently has over 3 million participants in the United States. The collaboration includes:
1. Exclusive products featuring Varsity Spirit uniform designs
2. Pop-up shops at Varsity Spirit national events
3. Varsity-themed parties at Build-A-Bear Workshops
The initiative is designed to offer fans and cheerleading squads unique experiences that celebrate team spirit and strengthen connections. Build-A-Bear pop-up shops will be present at Varsity Spirit events, which can attract up to 20,000 attendees. The new product line is now available in participating Build-A-Bear Workshops and online.
Build-A-Bear Workshop (NYSE: BBW) ha annunciato una collaborazione con Varsity Spirit, leader mondiale nell'abbigliamento e negli eventi di cheerleading. Questa partnership mira a sfruttare la crescente popolarità del cheerleading, che attualmente conta oltre 3 milioni di partecipanti negli Stati Uniti. La collaborazione include:
1. Prodotti esclusivi con design dei uniformi Varsity Spirit
2. Negozi temporanei negli eventi nazionali di Varsity Spirit
3. Feste a tema Varsity presso i Build-A-Bear Workshop
Questa iniziativa è progettata per offrire ai fan e alle squadre di cheerleading esperienze uniche che celebrano lo spirito di squadra e rafforzano le connessioni. I negozi temporanei Build-A-Bear saranno presenti agli eventi di Varsity Spirit, che possono attrarre fino a 20.000 partecipanti. La nuova linea di prodotti è ora disponibile nei Build-A-Bear Workshop partecipanti e online.
Build-A-Bear Workshop (NYSE: BBW) ha anunciado una colaboración con Varsity Spirit, líder mundial en ropa y eventos de cheerleading. Esta asociación tiene como objetivo aprovechar la creciente popularidad del cheerleading, que actualmente cuenta con más de 3 millones de participantes en los Estados Unidos. La colaboración incluye:
1. Productos exclusivos con diseños de uniformes de Varsity Spirit
2. Tiendas pop-up en eventos nacionales de Varsity Spirit
3. Fiestas con temática de Varsity en los Build-A-Bear Workshops
La iniciativa está diseñada para ofrecer a los fanáticos y a las escuadras de cheerleading experiencias únicas que celebran el espíritu de equipo y refuerzan las conexiones. Las tiendas pop-up de Build-A-Bear estarán presentes en los eventos de Varsity Spirit, que pueden atraer hasta 20,000 asistentes. La nueva línea de productos ya está disponible en los Build-A-Bear Workshops participantes y en línea.
Build-A-Bear Workshop (NYSE: BBW)는 전세계 치어리딩 의류 및 이벤트의 선두주자인 Varsity Spirit와의 협업을 발표했습니다. 이번 파트너십은 현재 미국에서 300만 명 이상의 참가자를 보유한 치어리딩의 증가하는 인기를 활용하는 것을 목표로 하고 있습니다. 협업 내용은 다음과 같습니다:
1. Varsity Spirit 유니폼 디자인이 포함된 독점 제품
2. Varsity Spirit 국가 행사에서의 팝업 매장
3. Build-A-Bear Workshop에서의 Varsity 테마 파티
이 이니셔티브는 팬들과 치어리딩 팀에게 팀 정신을 축하하고 관계를 강화하는 독특한 경험을 제공하기 위해 설계되었습니다. Build-A-Bear의 팝업 매장은 최대 20,000명의 참석자를 모집할 수 있는 Varsity Spirit 이벤트에 참가할 예정입니다. 새로운 제품 라인은 현재 참여하는 Build-A-Bear Workshop 및 온라인에서 제공됩니다.
Build-A-Bear Workshop (NYSE: BBW) a annoncé une collaboration avec Varsity Spirit, le leader mondial des vêtements et événements de cheerleading. Ce partenariat vise à tirer parti de la popularité croissante du cheerleading, qui compte actuellement plus de 3 millions de participants aux États-Unis. La collaboration comprend :
1. Produits exclusifs avec des designs d'uniformes Varsity Spirit
2. Boutiques éphémères lors des événements nationaux de Varsity Spirit
3. Fêtes sur le thème Varsity dans les Build-A-Bear Workshops
Cette initiative est conçue pour offrir aux fans et aux équipes de cheerleading des expériences uniques qui célèbrent l'esprit d'équipe et renforcent les connexions. Les boutiques éphémères Build-A-Bear seront présentes lors des événements Varsity Spirit, qui peuvent attirer jusqu'à 20 000 participants. La nouvelle ligne de produits est maintenant disponible dans les Build-A-Bear Workshops participants et en ligne.
Build-A-Bear Workshop (NYSE: BBW) hat eine Zusammenarbeit mit Varsity Spirit angekündigt, dem weltweiten Marktführer für Cheerleading-Bekleidung und -Veranstaltungen. Diese Partnerschaft zielt darauf ab, die wachsende Beliebtheit des Cheerleading zu nutzen, das derzeit über 3 Millionen Teilnehmer in den Vereinigten Staaten hat. Die Zusammenarbeit umfasst:
1. Exklusive Produkte mit Designs der Varsity Spirit Uniformen
2. Pop-up-Stores bei nationalen Varsity Spirit Veranstaltungen
3. Varsity-Themenpartys in Build-A-Bear Workshops
Die Initiative soll Fans und Cheerleader-Teams einzigartige Erlebnisse bieten, die den Teamgeist feiern und die Verbindungen stärken. Die Build-A-Bear Pop-up-Stores werden bei Varsity Spirit Veranstaltungen präsent sein, die bis zu 20.000 Teilnehmer anziehen können. Die neue Produktlinie ist jetzt in teilnehmenden Build-A-Bear Workshops und online verfügbar.
- Collaboration with Varsity Spirit, a leader in the cheerleading industry
- Tapping into a market of over 3 million cheerleaders in the United States
- Potential for increased brand exposure through pop-up shops at large Varsity Spirit events
- New revenue stream through exclusive products and themed parties
- None.
Exclusive Pop-Up Shops, Varsity-Themed In-Store Parties, and Co-Marketed Experiences Hit the Mark with Cheer Community
Currently, over 3 million cheerleaders in
"This relationship is about much more than licensed products," said Sharon Price John, President and CEO of Build-A-Bear Workshop. "It taps into the growing energy and strong culture of the sport of cheerleading. By blending Build-A-Bear's personalized experience with Varsity Spirit's vibrant community, we're offering fans and squads something truly memorable – a chance to celebrate what they love while strengthening connections and celebrating team spirit."
Build-A-Bear pop-up shops will be featured at Varsity Spirit's national events, which draw up to 20,000 attendees, offering fans new ways to engage with the brand and create personalized cheer-themed bears. In addition, Varsity-themed parties at participating Build-A-Bear Workshops provide teams with a unique opportunity to celebrate their achievements while bonding over personalized creations. These co-marketed experiences are designed to give fans lasting memories and strengthen connections.
"Our relationship with Build-A-Bear creates unique opportunities to delight our customers," said Bill Seely, President of Varsity Spirit. "Placing Varsity-licensed products throughout Build-A-Bear's extensive store network will help us together create lifelong memories for our athletes and their families."
"Working with a fellow industry leader like Build-A-Bear enables us to further our mission of elevating the student, athlete and fan experience," said Matt Deimund, Chief Transformation Officer for Varsity Spirit. "We're excited for the opportunity to create more memorable and fun-filled experiences for these athletes and their families."
Guests can now find this exciting new product line in participating Build-A-Bear Workshops and online starting today. To book a Varsity Spirit-themed party or to explore the entire new collection, visit www.buildabear.com.
About Build-A-Bear
Since its beginning in 1997, Build-A-Bear has evolved to become a beloved multi-generational brand focused on its mission to "add a little more heart to life" where guests of all ages make their own "furry friends" in celebration and commemoration of life moments. Guests create their own stuffed animals by participating in the stuffing, dressing, accessorizing, and naming of their own teddy bears and other plush toys based on the Company's own intellectual property and in conjunction with a variety of best-in-class licenses. The hands-on and interactive nature of our more than 500 company-owned, partner-operated and franchise experience locations around the world, combined with Build-A-Bear's pop-culture appeal, often fosters a lasting and emotional brand connection with consumers, and has enabled the Company to expand beyond its retail stores to include e-commerce sales on www.buildabear.com and non-plush branded consumer categories via out-bound licensing agreements with leading manufacturers, as well as the creation of engaging content via Build-A-Bear Entertainment (a subsidiary of Build-A-Bear Workshop, Inc.). The brand's newest communications campaign, "The Stuff You Love," commemorates more than a quarter-century of creating cherished memories worldwide. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted consolidated total revenues of
About Varsity Spirit
About Varsity Brands
Varsity Brands is the premier team sports platform, offering a comprehensive range of services and solutions for sports, cheer, dance, band, and yearbook. As a holistic services provider, Varsity Brands supports athletic programs and schools with uniforms and gear, training and education, competitions, and more. The Varsity Brands family, which includes BSN SPORTS and Varsity Spirit, champions youth participation and well-being. Explore how Varsity Brands is empowering student-athletes and building community at varsitybrands.com.
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SOURCE Build-A-Bear Workshop
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