Build-A-Bear Celebrates Hello Kitty's 50th Anniversary with Limited-Edition Plush and Grand Opening Plans for First-Ever Build-A-Bear x Hello Kitty® and Friends Workshop
Build-A-Bear Workshop (NYSE: BBW) has announced an exclusive 50th Anniversary Hello Kitty® make-your-own plush and plans for a first-of-its-kind Build-A-Bear x Hello Kitty® and Friends Workshop in Los Angeles. This collaboration with Sanrio® marks a new chapter in their longstanding relationship, which has driven lifetime sales of over three million Hello Kitty and Friends themed plush items.
The new Workshop, set to open in Westfield Century City, aims to capitalize on the ongoing fandom and the rising trend of 'kidulting'. The -edition Hello Kitty plush features sparkly accents and a festive dress, making it a collector's item. This initiative aligns with Build-A-Bear's strategy to expand its global retail footprint and extend its market to include teens and adults.
Build-A-Bear Workshop (NYSE: BBW) ha annunciato un esclusivo peluche Hello Kitty® per il 50° anniversario e prevede di aprire un Workshop Build-A-Bear x Hello Kitty® e Friends a Los Angeles. Questa collaborazione con Sanrio® segna un nuovo capitolo nella loro lunga relazione, che ha generato vendite nel corso della vita di oltre tre milioni di articoli peluche a tema Hello Kitty e Friends.
Il nuovo Workshop, che aprirà presso Westfield Century City, mira a sfruttare il fandom in corso e la crescente tendenza del 'kidulting'. Il peluche Hello Kitty in edizione speciale presenta accenti luccicanti e un vestito festoso, rendendolo un oggetto da collezione. Questa iniziativa si allinea con la strategia di Build-A-Bear di espandere la propria presenza al dettaglio globale e di estendere il proprio mercato per includere adolescenti e adulti.
Build-A-Bear Workshop (NYSE: BBW) ha anunciado un exclusivo peluche Hello Kitty® por el 50° aniversario y planes para un Workshop Build-A-Bear x Hello Kitty® y Friends en Los Ángeles. Esta colaboración con Sanrio® marca un nuevo capítulo en su relación de larga data, que ha impulsado ventas de por vida de más de tres millones de artículos de peluche temáticos de Hello Kitty y Amigos.
El nuevo Workshop, que abrirá en Westfield Century City, busca capitalizar la afición continua y la creciente tendencia de 'kidulting'. El peluche Hello Kitty de edición limitada presenta acentos brillantes y un vestido festivo, convirtiéndolo en un artículo para coleccionistas. Esta iniciativa se alinea con la estrategia de Build-A-Bear para expandir su huella minorista global y ampliar su mercado para incluir adolescentes y adultos.
Build-A-Bear Workshop (NYSE: BBW)는 독점적인 50주년 헬로키티® 나만의 봉제 인형을 발표하고 로스앤젤레스에 빌드 어 베어 x 헬로키티® 및 친구들 워크숍을 계획하고 있습니다. 이 Sanrio®와의 협업은 그들의 오랜 관계의 새로운 장을 여는 것으로, 헬로키티 및 친구들 테마의 봉제 인형 300만 개 이상이 판매되었습니다.
서부 센추리 시티에서 개장할 새 워크숍은 지속적인 팬덤과 '키덜트' 트렌드를 활용할 계획입니다. 이 한정판 헬로키티 봉제인형은 반짝이는 장식과 축제 드레스를 특징으로 하여 컬렉터 아이템이 됩니다. 이 이니셔티브는 Build-A-Bear의 글로벌 소매 확장을 위한 전략과 일치하며, 10대와 성인을 포함하도록 시장을 확장하는 것을 목표로 합니다.
Build-A-Bear Workshop (NYSE: BBW) a annoncé un peluche Hello Kitty® exclusif pour son 50ème anniversaire et prévoit d'ouvrir un atelier Build-A-Bear x Hello Kitty® et Friends à Los Angeles. Cette collaboration avec Sanrio® marque un nouveau chapitre dans leur relation de longue date, qui a généré plus de trois millions d'articles en peluche à thème Hello Kitty et Friends en ventes à vie.
Le nouvel atelier, qui ouvrira à Westfield Century City, vise à capitaliser sur le fandom en cours et la tendance croissante du 'kidulting'. Le peluche Hello Kitty en édition limitée présente des accents scintillants et une robe festive, en faisant un objet de collection. Cette initiative s'inscrit dans la stratégie de Build-A-Bear d'élargir son empreinte de vente au détail mondiale et d'inclure les adolescents et les adultes sur son marché.
Build-A-Bear Workshop (NYSE: BBW) hat ein exklusives 50-jähriges Jubiläum Hello Kitty® Selbstmach-Pelz angekündigt und plant einen Build-A-Bear x Hello Kitty® und Friends Workshop in Los Angeles. Diese Zusammenarbeit mit Sanrio® markiert ein neues Kapitel in ihrer langjährigen Beziehung, die im Laufe der Zeit den Verkauf von über drei Millionen Hello Kitty und Friends-Motiv-Pelzartikeln unterstützt hat.
Der neue Workshop, der im Westfield Century City eröffnet werden soll, zielt darauf ab, die anhaltende Fangemeinde und den wachsenden Trend des 'Kidulting' zu nutzen. Der -Edition Hello Kitty Plüsch hat funkelnede Akzente und ein festliches Kleid, wodurch er ein Sammlerstück wird. Diese Initiative steht im Einklang mit der Strategie von Build-A-Bear, seine globale Einzelhandelspräsenz auszubauen und den Markt auf Teenager und Erwachsene zu erweitern.
- None.
- None.
Iconic Brands Collaborate to Delight Fans of All Ages with Exclusive Products and New Retail Experience in Premier Lifestyle Center
These exciting events reflect a new chapter in the company's longstanding, successful relationship with Sanrio, which has driven lifetime sales of more than three million Hello Kitty and Friends themed plush items and led to the creation of the exclusive 50th Anniversary Hello Kitty® make-your-own plush. The unique Build-A-Bear x Hello Kitty® and Friends Workshop experience location is expected to benefit from the ongoing fandom surrounding the collaboration between these two multi-generational iconic brands and coincides with the rise of "kidulting," the increasing trend of adults purchasing toy and plush products for themselves, which recently reached an all-time high, according to data from the research firm, Circana.
"We are delighted to collaborate with Sanrio on the first-ever Hello Kitty and Friends inspired Build-A-Bear Workshop location, especially as we celebrate the remarkable 50th anniversary of this beloved character," said Anjali Khosla, Vice President of Brand Management of Build-A-Bear Workshop. "Beyond this milestone moment, the timing is also supportive of the strategic expansion of our global retail footprint as well as the purposeful extension of our addressable market to include teens and adults – which is also a key consumer for Hello Kitty and Friends."
"We are excited to expand our Build-A-Bear collection with the launch of this special 50th Anniversary Hello Kitty plush, bringing fans a unique collectible that they can cherish for years to come," said Jill Koch, Senior Vice President of Marketing and Brand Management of Sanrio, Inc. "As our partnership with Build-A-Bear continues to grow and evolve, we are looking forward to introducing new products and activations that inspire playfulness, fun and creating memorable moments together."
The new 50th Anniversary Hello Kitty® plush debuts today online and rolls out in participating Build-A-Bear Workshop locations in the coming weeks. This exclusive, limited-edition make-your-own Hello Kitty plush commemorates the milestone anniversary with sparkly accents, a festive new dress with a playful twist on Hello Kitty's signature bow, making this one-of-a-kind item a must-have for collectors and fans. In addition to Hello Kitty, fans can also select from the broader Build-A-Bear Sanrio collection including Kuromi™, Cinnamoroll™, My Melody™, Tuxedosam™, and more at Sanrio Plush Toy & Stuffed Animal Collection (buildabear.com).
Grand opening information of the one-of-a-kind Build-A-Bear x Hello Kitty® and Friends Workshop featuring an array of exclusive make-your own versions of Sanrio characters and signature Build-A-Bear furry friends as a part of the immersive personalized experience, is expected to be announced at a later date. To receive more information, sign up here: https://www.buildabear.com/build-a-bear-hello-kitty-los-angeles-california-store.
About Build-A-Bear
Since its beginning in 1997, Build-A-Bear has evolved to become a beloved multi-generational brand focused on its mission to "add a little more heart to life" where guests of all ages make their own "furry friends" in celebration and commemoration of life moments. Guests create their own stuffed animals by participating in the stuffing, dressing, accessorizing, and naming of their own teddy bears and other plush toys based on the Company's own intellectual property and in conjunction with a variety of best-in-class licenses. The hands-on and interactive nature of our more than 500 company-owned, partner-operated and franchise experience locations around the world, combined with Build-A-Bear's pop-culture appeal, often fosters a lasting and emotional brand connection with consumers, and has enabled the Company to expand beyond its retail stores to include e-commerce sales on www.buildabear.com and non-plush branded consumer categories via out-bound licensing agreements with leading manufacturers, as well as the creation of engaging content via Build-A-Bear Entertainment (a subsidiary of Build-A-Bear Workshop, Inc.). The brand's newest communications campaign, "The Stuff You Love," commemorates more than a quarter-century of creating cherished memories worldwide. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted consolidated total revenues of
About Sanrio®
Sanrio® is the global lifestyle brand best known for Hello Kitty® who was created in 1974, and home to many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio's business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone's faces with their vision of "One World, Connecting Smiles." To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.
View original content to download multimedia:https://www.prnewswire.com/news-releases/build-a-bear-celebrates-hello-kittys-50th-anniversary-with-limited-edition-plush-and-grand-opening-plans-for-first-ever-build-a-bear-x-hello-kitty-and-friends-workshop-302233598.html
SOURCE Build-A-Bear Workshop
FAQ
What is Build-A-Bear's new Hello Kitty collaboration for 2024?
When will the Build-A-Bear x Hello Kitty Workshop open in Los Angeles?
How many Hello Kitty and Friends themed plush items has Build-A-Bear sold?
What's special about the 50th Anniversary Hello Kitty plush from Build-A-Bear?
Where can I buy the new 50th Anniversary Hello Kitty plush from Build-A-Bear?
