Build-A-Bear and KFC® Unveil a Deliciously Playful Limited-Edition Collection
Build-A-Bear Workshop (NYSE: BBW) has launched a -edition collection in collaboration with KFC, combining plush toys with KFC's iconic branding. The collection, available exclusively at Build-A-Bear workshops and online, features themed items including a KFC Bucket Costume, a KFC Plush Chicken Wristie, and KFC Pajama Outfit. The collaboration aims to celebrate togetherness during the holiday season, merging Build-A-Bear's interactive experience with KFC's comfort food tradition.
Build-A-Bear Workshop (NYSE: BBW) ha lanciato una collezione in edizione limitata in collaborazione con KFC, combinando peluche con il marchio iconico di KFC. La collezione, disponibile esclusivamente nei negozi Build-A-Bear e online, include articoli a tema come un Costume a Secchiello KFC, un Peluche di Pollo KFC e un Completo da Pigiama KFC. Questa collaborazione mira a celebrare l'unità durante la stagione delle festività, unendo l'esperienza interattiva di Build-A-Bear con la tradizione del cibo comfort di KFC.
Build-A-Bear Workshop (NYSE: BBW) ha lanzado una colección de edición limitada en colaboración con KFC, combinando peluches con la icónica marca de KFC. La colección, disponible exclusivamente en los talleres de Build-A-Bear y en línea, presenta artículos temáticos que incluyen un Disfraz de Cubo de KFC, un Peluche de Pollo KFC y un Conjunto de Pijama KFC. La colaboración tiene como objetivo celebrar la unión durante la temporada navideña, fusionando la experiencia interactiva de Build-A-Bear con la tradición de comida reconfortante de KFC.
빌드-어-베어 워크숍 (NYSE: BBW)이 KFC와 협력하여 플러시 장난감과 KFC의 상징적인 브랜드를 결합한 한정판 컬렉션을 출시했습니다. 이 컬렉션은 빌드-어-베어 워크숍 및 온라인에서 독점적으로 제공되며, KFC 버킷 의상, KFC 플러시 치킨 손목 장식, KFC 파자마 의상 등 테마 아이템을 특징으로 합니다. 이번 협업은 휴가철 동안의 함께함을 기념하며, 빌드-어-베어의 인터랙티브한 경험과 KFC의 편안한 음식 전통을 결합하는 것을 목표로 합니다.
Build-A-Bear Workshop (NYSE: BBW) a lancé une collection en édition limitée en collaboration avec KFC, alliant peluches et l'image emblématique de KFC. La collection, disponible exclusivement dans les ateliers Build-A-Bear et en ligne, comprend des articles thématiques tels qu'un Costume de Seau KFC, un Peluche de Poulet KFC et un Ensemble de Pyjama KFC. Cette collaboration vise à célébrer l'union pendant la période des fêtes, en fusionnant l'expérience interactive de Build-A-Bear avec la tradition alimentaire réconfortante de KFC.
Build-A-Bear Workshop (NYSE: BBW) hat eine limitierte Kollektion in Zusammenarbeit mit KFC lanciert, die Plüschspielzeuge mit KFCs ikonischem Branding kombiniert. Die Kollektion, die exklusiv in Build-A-Bear-Werkstätten und online erhältlich ist, umfasst thematische Artikel wie ein KFC Eimer Kostüm, ein KFC Plüsch-Hühnchen-Handschmeichler und ein KFC Schlafanzug-Outfit. Die Zusammenarbeit soll während der Feiertage das Zusammengehörigkeitsgefühl feiern und die interaktive Erfahrung von Build-A-Bear mit der Comfort-Food-Tradition von KFC vereinen.
- Strategic brand collaboration with KFC expanding product portfolio
- Exclusive distribution through Build-A-Bear's retail and online channels
- Timing aligned with holiday shopping season
- -edition nature may restrict long-term revenue potential
Insights
This -edition collaboration between Build-A-Bear and KFC represents a strategic marketing initiative, but its financial impact is likely to be modest. While themed collections can drive foot traffic and create social media buzz, they typically generate incremental rather than transformative revenue. The timing ahead of the holiday season is strategic, targeting gift-giving opportunities.
The collection's exclusivity through Build-A-Bear's own channels suggests healthy margins, as it eliminates middleman costs. However, with BBW's
Introducing a Plush Product Line That Combines Cuddly Companions with KFC's Iconic Flavor, Exclusively at Build-A-Bear
Launching just in time to celebrate togetherness during the holiday season, this unique collection combines Build-A-Bear's signature creative, interactive fun with KFC's rich tradition of comfort food and family meals.
The collection, available exclusively at Build-A-Bear workshops and online at www.buildabear.com, will feature limited-edition outfits and accessories inspired by KFC, including:
- KFC Bucket Costume: Take your love of KFC to new heights with this charming KFC bucket costume for your furry friend, who will look adorable nestled inside. It's a finger lickin' fun way to share your love of fried chicken, making it the ultimate gift for KFC fans.
- KFC Plush Chicken Wristie: Your bear won't go hungry with this adorable KFC chicken wristie, a plush chicken leg that attaches to their paw—perfect for satisfying those imaginary cravings!
- KFC Pajama Outfit: Snuggle up in style! This cozy two-piece pajama set features a KFC onesie and chicken leg slippers, bringing crispy comfort to bedtime.
Whether you're surprising the fried chicken lover in your life or treating yourself to a memorable collectible, this collaboration brings the best of both brands to the table and is rooted in a shared commitment to serve everyone joy through heartwarming experiences.
"This collection is a blend of creativity, nostalgia, and fun that unites fans of both iconic brands in an unexpected way," said Sharon Price John, President and CEO of Build-A-Bear Workshop. "It's all about delivering playful, memorable experiences—served up with a side of KFC's signature comfort. Together, we're bringing two beloved passions—customization and comfort food—to the table in a whole new way."
For over 70 years, KFC has been bringing families together over buckets of its finger lickin' good fried chicken and homestyle sides. The brand recently introduced a Kids Meal with its new Original Recipe® tenders, to give families even more ways to enjoy KFC.
Guests can shop this exciting new product line in participating Build-A-Bear Workshops and online starting today.
About Build-A-Bear®
Since its beginning in 1997, Build-A-Bear has evolved to become a beloved multi-generational brand focused on its mission to "add a little more heart to life" where guests of all ages make their own "furry friends" in celebration and commemoration of life moments. Guests create their own stuffed animals by participating in the stuffing, dressing, accessorizing, and naming of their own teddy bears and other plush toys based on the Company's own intellectual property and in conjunction with a variety of best-in-class licenses. The hands-on and interactive nature of our more than 500 company-owned, partner-operated and franchise experience locations around the world, combined with Build-A-Bear's pop-culture appeal, often fosters a lasting and emotional brand connection with consumers, and has enabled the Company to expand beyond its retail stores to include e-commerce sales on www.buildabear.com and non-plush branded consumer categories via out-bound licensing agreements with leading manufacturers, as well as the creation of engaging content via Build-A-Bear Entertainment (a subsidiary of Build-A-Bear Workshop, Inc.). The brand's newest communications campaign, "The Stuff You Love," commemorates more than a quarter-century of creating cherished memories worldwide. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted consolidated total revenues of
About KFC®
KFC Corporation, based in Louisville, Ky., has been serving up Finger Lickin' Good Original Recipe® fried chicken since 1952, including fried chicken, nuggets and tenders. Beyond the top secret 11 herbs & spices, KFC specialties include the KFC Chicken Sandwich, Extra Crispy™ chicken, KFC Famous Bowls®, Pot Pies, Secret Recipe Fries, biscuits and homestyle sides. There are over 30,000 KFC restaurants in 150 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on Facebook, Twitter, Instagram and TikTok.
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SOURCE Build-A-Bear Workshop
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