Build-A-Bear and Hello Kitty® Team Up in Los Angeles for First-Ever Collaborative Workshop
Build-A-Bear Workshop (NYSE: BBW) announces the opening of its first Build-A-Bear x Hello Kitty® and Friends Workshop on November 15, 2024, at Westfield Century City in Los Angeles. This collaborative retail experience celebrates Hello Kitty's 50th anniversary and features exclusive products and personalized experiences. The partnership highlights the success of Build-A-Bear's Sanrio® collection, which has generated lifetime sales of over three million Hello Kitty® and Friends themed plush items. The store will offer exclusive Hello Kitty® and Friends merchandise, custom pink birth certificates, and special opening day festivities including a ribbon-cutting ceremony with Hello Kitty. Additionally, Build-A-Bear is launching exclusive holiday designs featuring Hello Kitty® and other Sanrio® characters.
Build-A-Bear Workshop (NYSE: BBW) annuncia l'apertura del suo primo Build-A-Bear x Hello Kitty® and Friends Workshop il 15 novembre 2024, presso il Westfield Century City di Los Angeles. Questa esperienza di vendita al dettaglio collaborativa celebra il 50° anniversario di Hello Kitty e offre prodotti esclusivi e esperienze personalizzate. La partnership mette in evidenza il successo della collezione Sanrio® di Build-A-Bear, che ha generato vendite totali di oltre tre milioni di articoli in peluche a tema Hello Kitty® e Friends. Il negozio offrirà merce esclusiva di Hello Kitty® e Friends, certificati di nascita personalizzati in rosa e festeggiamenti speciali per il giorno di apertura, inclusa una cerimonia di inaugurazione con Hello Kitty. Inoltre, Build-A-Bear lancerà design esclusivi per le festività che presentano Hello Kitty® e altri personaggi Sanrio®.
Build-A-Bear Workshop (NYSE: BBW) anuncia la apertura de su primer Build-A-Bear x Hello Kitty® and Friends Workshop el 15 de noviembre de 2024, en Westfield Century City en Los Ángeles. Esta experiencia de venta al por menor colaborativa celebra el 50° aniversario de Hello Kitty y presenta productos exclusivos y experiencias personalizadas. La asociación resalta el éxito de la colección Sanrio® de Build-A-Bear, que ha generado ventas de más de tres millones de artículos de peluche temáticos de Hello Kitty® y Friends. La tienda ofrecerá mercancía exclusiva de Hello Kitty® y Friends, certificados de nacimiento personalizados en rosa y festividades especiales el día de la apertura, incluida una ceremonia de corte de cinta con Hello Kitty. Además, Build-A-Bear lanzará diseños exclusivos para las festividades que presentan a Hello Kitty® y otros personajes de Sanrio®.
빌드-어-베어 워크숍 (NYSE: BBW)는 2024년 11월 15일 로스앤젤레스의 웨스트필드 센추리 시티에 첫 번째 빌드-어-베어 x 헬로키티®와 친구들 워크숍을 개장한다고 발표했습니다. 이 협력 소매 경험은 헬로키티의 50주년을 기념하며 독점 제품과 개인화된 경험을 제공합니다. 이 파트너십은 빌드-어-베어의 산리오® 컬렉션의 성공을 강조하며, 총 300만 개 이상의 헬로키티®와 친구들 테마의 봉제 인형이 판매되었습니다. 이 매장에서는 헬로키티®와 친구들의 독점 상품, 커스터마이징된 분홍색 출생 증명서 및 헬로키티와 함께하는 리본 커팅 행사 등 특별한 오프닝 데이 축제가 열립니다. 또한, 빌드-어-베어는 헬로키티® 및 기타 산리오® 캐릭터를 포함한 독점적인 홀리데이 디자인을 출시할 예정입니다.
Build-A-Bear Workshop (NYSE: BBW) annonce l'ouverture de son premier Build-A-Bear x Hello Kitty® and Friends Workshop le 15 novembre 2024, au Westfield Century City à Los Angeles. Cette expérience de vente au détail collaborative célèbre le 50e anniversaire de Hello Kitty et propose des produits exclusifs ainsi que des expériences personnalisées. Le partenariat met en lumière le succès de la collection Sanrio® de Build-A-Bear, qui a généré des ventes à vie de plus de trois millions de peluches à thème Hello Kitty® et Friends. Le magasin proposera des marchandises exclusives Hello Kitty® et Friends, des certificats de naissance personnalisés en rose et des festivités spéciales le jour de l'ouverture, y compris une cérémonie d'inauguration avec Hello Kitty. De plus, Build-A-Bear lancera des designs exclusifs pour les fêtes mettant en vedette Hello Kitty® et d'autres personnages Sanrio®.
Build-A-Bear Workshop (NYSE: BBW) gibt die Eröffnung seines ersten Build-A-Bear x Hello Kitty® und Friends Workshop am 15. November 2024 im Westfield Century City in Los Angeles bekannt. Dieses gemeinschaftliche Einzelhandelserlebnis feiert den 50. Jahrestag von Hello Kitty und bietet exklusive Produkte sowie personalisierte Erlebnisse. Die Partnerschaft hebt den Erfolg von Build-A-Bears Sanrio®-Kollektion hervor, die insgesamt über drei Millionen Hello Kitty® und Friends-Themen-Plüschartikel verkauft hat. Der Laden wird exklusive Artikel von Hello Kitty® und Friends, individuell gestaltete rosa Geburtsurkunden sowie besondere Feierlichkeiten am Eröffnungstag, einschließlich einer Banddurchschneidungszeremonie mit Hello Kitty, anbieten. Darüber hinaus wird Build-A-Bear exklusive Feiertagsdesigns mit Hello Kitty® und anderen Sanrio®-Charakteren einführen.
- Successful partnership with lifetime sales exceeding 3 million Hello Kitty themed items
- Strategic expansion into premium shopping location in Los Angeles
- Launch of exclusive product line targeting both adult and children demographics
- None.
Insights
This collaboration represents a strategic expansion of Build-A-Bear's retail footprint and brand partnerships. The exclusive Hello Kitty Workshop in LA's premium shopping location targets both nostalgic adults and young consumers, potentially driving significant foot traffic and sales. With lifetime sales exceeding 3 million Hello Kitty themed items, this partnership has proven successful track record.
The timing of this launch during Hello Kitty's 50th anniversary year and the holiday season is particularly strategic. The exclusive location and -edition products create scarcity value, while the experiential retail concept aligns with current consumer preferences for immersive shopping experiences. This could drive both immediate sales and longer-term brand value through social media exposure and word-of-mouth marketing.
New Retail-tainment Experience Brings Brands Together in LA's Premium Shopping and Entertainment Destination to Celebrate Hello Kitty's 50th Anniversary
The Build-A-Bear x Hello Kitty® and Friends Workshop will feature exclusive offerings inspired by Hello Kitty® and her friends, ensuring fans of all ages can enjoy a unique and personalized experience. Guests can look forward to a festive atmosphere with pink aprons, pink and white shopping bags, and customized pink birth certificates for their new plush friends.
A grand opening event will take place on November 15, the same day the store officially opens its doors to the public and will feature a ribbon-cutting ceremony with Hello Kitty to mark the official launch. Attendees will be among the first to witness this new take on the signature Build-A-Bear experience while the first 50 guests will receive a special gift.
"The opening of the Build-A-Bear x Hello Kitty® and Friends Workshop is a meaningful moment for both of our brands," said Sharon Price John, President and CEO of Build-A-Bear Workshop. "This workshop is about creating a space where guests of all ages can connect with their favorite Sanrio characters in a fun and memorable way. It's a special experience that brings together the magic of childhood with the creativity of today's culture, and we're excited to share it with the
"Hello Kitty is a powerful source of comfort, nostalgia, and self-expression for her fans, and a partnership with Build-A-Bear is a natural fit for the Hello Kitty and Friends brand where guests can create their own custom plush to reflect their individuality," said Craig Takiguchi, Chief Operating Officer of Sanrio, Inc. "During this milestone 50th anniversary year, we've been focused on offering collectible products and experiences while building connection points for fans, and this special workshop provides Hello Kitty and Build-A-Bear fans alike the ultimate opportunity to make memories with their loved ones while creating one-of-a-kind special friends."
This collaboration between Build-A-Bear and Sanrio® represents a union of two iconic brands and reflects a new chapter in their longstanding, successful relationship which has driven lifetime sales of more than three million Hello Kitty® and Friends themed plush items.
In addition to the opening of the new Workshop, Sanrio® fans can enjoy a line of exclusive holiday designs at Build-A-Bear. Guests can visit www.buildabear.com or head to their nearest participating Workshop to build their very own Red Bow Hello Kitty® plush and accessorize it with a Hello Kitty® Holiday Dress, an Evergreen Cinnamoroll™ with a holiday suit, a Candy Cane Kuromi™ with a festive dress, a mini Snowy Tiny Chum plush and more. An online-exclusive Merry My Melody™ plush is also available to purchase on www.buildabear.com.
About Build-A-Bear®
Since its beginning in 1997, Build-A-Bear has evolved to become a beloved multi-generational brand focused on its mission to "add a little more heart to life" where guests of all ages make their own "furry friends" in celebration and commemoration of life moments. Guests create their own stuffed animals by participating in the stuffing, dressing, accessorizing, and naming of their own teddy bears and other plush toys based on the Company's own intellectual property and in conjunction with a variety of best-in-class licenses. The hands-on and interactive nature of our more than 500 company-owned, partner-operated and franchise experience locations around the world, combined with Build-A-Bear's pop-culture appeal, often fosters a lasting and emotional brand connection with consumers, and has enabled the Company to expand beyond its retail stores to include e-commerce sales on www.buildabear.com and non-plush branded consumer categories via out-bound licensing agreements with leading manufacturers, as well as the creation of engaging content via Build-A-Bear Entertainment (a subsidiary of Build-A-Bear Workshop, Inc.). The brand's newest communications campaign, "The Stuff You Love," commemorates more than a quarter-century of creating cherished memories worldwide. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted consolidated total revenues of
About Sanrio®
Sanrio® is the global lifestyle brand best known for Hello Kitty® who was created in 1974, and home to many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio's business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone's faces with their vision of "One World, Connecting Smiles." To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.
About Westfield Century City
A
View original content to download multimedia:https://www.prnewswire.com/news-releases/build-a-bear-and-hello-kitty-team-up-in-los-angeles-for-first-ever-collaborative-workshop-302298160.html
SOURCE Build-A-Bear Workshop
FAQ
When will the Build-A-Bear x Hello Kitty Workshop (BBW) open in Los Angeles?
How many Hello Kitty themed plush items has Build-A-Bear (BBW) sold?
What special features will the new Build-A-Bear x Hello Kitty Workshop (BBW) have?
What special promotion is Build-A-Bear (BBW) offering on opening day?
