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BARK, Inc. (symbol: BARK) is a vertically integrated, omnichannel brand committed to enriching the lives of dogs and their owners. Founded in 2012, the company initially launched with BarkBox, a monthly themed subscription service offering all-natural treats and innovative toys. Over the years, BARK has expanded its product offerings and has shipped more than 70 million items to its loyal customers.
The company operates primarily in two key categories: toys & accessories and consumables. Its business model includes a mix of direct-to-consumer (D2C) and commerce channels. The D2C segment is the primary revenue driver, featuring monthly subscription services like BarkBox and Super Chewer, an e-commerce platform on BarkShop.com, and specialized consumables through the company's website. Additionally, BARK has developed custom collections through partnerships with major retailers such as Target and Amazon.
In terms of consumables, BARK offers BARK Bright, a line of wellness products, and BARK Eats, a personalized meal delivery service for dogs. These offerings are designed to meet the unique needs of each dog and ensure a higher quality of life.
BARK's commitment to dogs and their owners is reflected in its innovative products and services. The company continues to spearhead initiatives to improve its product range and customer experience. Recently, BARK has been focusing on expanding its retail partnerships and enhancing its direct-to-consumer channels to reach a broader audience.
Financially, BARK shows a robust revenue stream, predominantly from its D2C segment. The company continues to report growth through its diversified range of products and services.
At BARK, the philosophy is simple: dogs are not just pets; they are family. This perspective drives the company's mission to provide the best for every dog, from treats and toys to wellness products and personalized meals.
For the latest news and updates about BARK, Inc., stay tuned to our regular updates and announcements.
BARK (NYSE: BARK) has announced its participation in the 2025 ICR Conference in Orlando, Florida. Co-Founder and CEO Matt Meeker and CFO Zahir Ibrahim will engage in a fireside chat on January 13, 2025, at 4:00 p.m. Eastern Time. The company plans to release its preliminary third-quarter fiscal year 2025 results before the market opens on the same day.
The fireside chat will be accessible via audio webcast on investors.bark.co, with the recording remaining available online for 90 days following the presentation.
BARK (NYSE: BARK) has announced an expansion of BARK Air, the first air travel experience designed for dogs and their owners, through direct air carrier Air Wisconsin. This expansion includes trial flights on larger CRJ-200 aircraft, doubling capacity and offering fares under $1,000. Flights will run between New York City and Miami/Fort Lauderdale starting in February 2025, and bookings are currently open. The expanded service aims to make dog-friendly travel more affordable while maintaining BARK's signature 'white paw' service. The route was chosen based on demand for winter getaways to Florida. BARK’s CEO, Matt Meeker, highlighted that this collaboration with Air Wisconsin will allow the company to serve more passengers at lower prices. Air Wisconsin will manage all aircraft operations, ensuring safety and seamless travel. BARK Air, launched in May 2024, has already offered premium flights to destinations like Los Angeles, New York, London, and Paris. For more details and bookings, visit air.bark.co.
BARK (NYSE: BARK) has announced the first-ever retail launch of its BarkBox subscription product at Target. The Rudolph the Red-Nosed Reindeer-themed box, available in three sizes for different dog sizes, features plush toy versions of holiday characters and treats. The product is available on target.com and will be in Target stores nationwide from December 1. To mark the launch, BARK is partnering with shelters across the country to spotlight adoptable 'misfit' dogs with special circumstances, providing toys, treats, food, beds, and Rudolph-themed BarkBoxes to adopted families.
BARK (NYSE: BARK) announced its financial results for the fiscal second quarter ended September 30, 2024.
Total revenue was $126.1 million, a 2.5% increase year-over-year, exceeding the high-end of the Company's guidance range. Net loss improved by 49.1% to $(5.3) million year-over-year. Adjusted EBITDA was $3.5 million, a $2.5 million improvement year-over-year, also exceeding the guidance range.
Key Performance Indicators:
- Total orders: 3,270 thousand
- Average order value: $30.91
- Gross profit: $76.1 million
- Gross margin: 60.4%
Advertising and marketing expenses increased to $18.7 million, while G&A expenses decreased to $63.1 million. Net cash provided by operating activities was $2.8 million, and free cash flow was $1.0 million.
Balance Sheet Highlights: Cash and cash equivalents were $115.2 million, and inventory was $88.4 million as of September 30, 2024.
Fiscal Third Quarter and Full Year 2025 Financial Outlook: The company reaffirmed its FY 2025 guidance with total revenue of $490 million to $500 million and Adjusted EBITDA of $1.0 million to $5.0 million.
BARK (NYSE: BARK) has partnered with Crocs (NASDAQ: CROX) to launch Pet Crocs, a -edition line of dog shoes matching human Crocs styles. The collection features glow-in-the-dark marbled Green Slime and Pink Dragon Fruit designs, made from breathable EVA foam with adjustable straps and grippy treads. Available in three sizes for dogs weighing 15-80 lbs, Pet Crocs can be obtained through BarkBox and Super Chewer subscriptions or purchased directly from Crocs.com and select retail stores.
BARK, Inc. (NYSE: BARK), a leading global omnichannel brand focused on making dogs happy, has announced that it will release its second quarter fiscal year 2025 financial results after market close on Thursday, November 7, 2024. The company will host a live conference call and webcast at 4:30 p.m. ET on the same day to discuss the results.
Interested parties can access the conference call by dialing 1-888-596-4144 (U.S. participants) or 1-646-968-2525 (international participants) using the passcode 5515653. A live audio webcast will also be available at https://investors.bark.co/ and will be archived for one year.
Crocs (NASDAQ: CROX) is celebrating Croctober with fan-inspired creations. The brand is launching Pet Crocs, designed in partnership with BARK, alongside matching Classic Lined Clogs for humans. These will be available globally on Croc Day, October 23, in two glow-in-the-dark colorways: Green Slime and Pink Dragon Fruit.
Additionally, Crocs is releasing a life-sized Crocs Costume resembling the iconic Classic Clog, complete with Jibbitz™ charms and available in left and right versions. This costume allows fans to become a living Crocs shoe, with arm openings in place of ventilation holes.
Anne Mehlman, Brand President of Crocs, emphasized the brand's commitment to celebrating fan creativity. Crocs is encouraging fans to share their Croctober experiences on social media using the hashtag #Croctober.
BARK (NYSE: BARK) has relaunched its popular Season's Sweetings Advent Calendar for dogs, now available exclusively at Costco stores and on costco.com. The extra-large calendar features 8 holiday-themed BARK toys and 16 treats, designed to help dogs and their owners count down to Christmas together.
Following last year's success, which saw constant restocks and sell-outs, BARK has expanded the calendar's availability to more Costco stores nationwide. The calendar offers 24 surprises, including Christmas-themed dog treats and original BARK toys. Additionally, dog owners can access a digital experience that places their pets in festive holiday filters by scanning a QR code on the calendar.
BARK and Dunkin' are celebrating their 5-year partnership with a new collection of pumpkin spice-themed dog toys. The collaboration, which has raised over $10 million for the Dunkin' Joy in Childhood Foundation since 2020, introduces four new toys inspired by Dunkin's fall flavors:
1. Dunkin'™ Signature Latte Toy ($15 donation)
2. Dunkin'™ Snackin' Bacon Dog Toy ($13 donation)
3. Dunkin'™ Pumpkin Donut Dog Toy ($15 donation)
4. Dunkin'™ Mocha Latte Dog Toy ($15 donation, online only)
The toys are available at select Dunkin' locations and on bark.co/dunkin. Donations support the foundation's programs, including Dogs for Joy®, which brings facility dogs to children's hospitals. To date, the foundation has funded 49 facility dogs across 33 hospitals, impacting hundreds of thousands of young patients.
BARK, Inc. (NYSE: BARK) has launched a collection of its best-selling toys on Chewy, marking the first time Chewy will carry BARK products. This collaboration brings together two trusted names in the pet industry, making BARK toys available to over 20 million Chewy customers. The initial launch includes popular items like Grey Bear Hugger and Steve Squeaky Plush Snake.
BARK plans to expand its offerings on Chewy in the coming months, including toys, consumables, and its dental line, BARK Bright. To celebrate the launch, BARK and Chewy have created a -edition collection of giant versions of BARK plush toys, available exclusively on Chewy for $15 while supplies last.
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