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BARK, Inc. (symbol: BARK) is a vertically integrated, omnichannel brand committed to enriching the lives of dogs and their owners. Founded in 2012, the company initially launched with BarkBox, a monthly themed subscription service offering all-natural treats and innovative toys. Over the years, BARK has expanded its product offerings and has shipped more than 70 million items to its loyal customers.
The company operates primarily in two key categories: toys & accessories and consumables. Its business model includes a mix of direct-to-consumer (D2C) and commerce channels. The D2C segment is the primary revenue driver, featuring monthly subscription services like BarkBox and Super Chewer, an e-commerce platform on BarkShop.com, and specialized consumables through the company's website. Additionally, BARK has developed custom collections through partnerships with major retailers such as Target and Amazon.
In terms of consumables, BARK offers BARK Bright, a line of wellness products, and BARK Eats, a personalized meal delivery service for dogs. These offerings are designed to meet the unique needs of each dog and ensure a higher quality of life.
BARK's commitment to dogs and their owners is reflected in its innovative products and services. The company continues to spearhead initiatives to improve its product range and customer experience. Recently, BARK has been focusing on expanding its retail partnerships and enhancing its direct-to-consumer channels to reach a broader audience.
Financially, BARK shows a robust revenue stream, predominantly from its D2C segment. The company continues to report growth through its diversified range of products and services.
At BARK, the philosophy is simple: dogs are not just pets; they are family. This perspective drives the company's mission to provide the best for every dog, from treats and toys to wellness products and personalized meals.
For the latest news and updates about BARK, Inc., stay tuned to our regular updates and announcements.
BARK (NYSE: BARK) has partnered with Crocs (NASDAQ: CROX) to launch Pet Crocs, a -edition line of dog shoes matching human Crocs styles. The collection features glow-in-the-dark marbled Green Slime and Pink Dragon Fruit designs, made from breathable EVA foam with adjustable straps and grippy treads. Available in three sizes for dogs weighing 15-80 lbs, Pet Crocs can be obtained through BarkBox and Super Chewer subscriptions or purchased directly from Crocs.com and select retail stores.
BARK, Inc. (NYSE: BARK), a leading global omnichannel brand focused on making dogs happy, has announced that it will release its second quarter fiscal year 2025 financial results after market close on Thursday, November 7, 2024. The company will host a live conference call and webcast at 4:30 p.m. ET on the same day to discuss the results.
Interested parties can access the conference call by dialing 1-888-596-4144 (U.S. participants) or 1-646-968-2525 (international participants) using the passcode 5515653. A live audio webcast will also be available at https://investors.bark.co/ and will be archived for one year.
Crocs (NASDAQ: CROX) is celebrating Croctober with fan-inspired creations. The brand is launching Pet Crocs, designed in partnership with BARK, alongside matching Classic Lined Clogs for humans. These will be available globally on Croc Day, October 23, in two glow-in-the-dark colorways: Green Slime and Pink Dragon Fruit.
Additionally, Crocs is releasing a life-sized Crocs Costume resembling the iconic Classic Clog, complete with Jibbitz™ charms and available in left and right versions. This costume allows fans to become a living Crocs shoe, with arm openings in place of ventilation holes.
Anne Mehlman, Brand President of Crocs, emphasized the brand's commitment to celebrating fan creativity. Crocs is encouraging fans to share their Croctober experiences on social media using the hashtag #Croctober.
BARK (NYSE: BARK) has relaunched its popular Season's Sweetings Advent Calendar for dogs, now available exclusively at Costco stores and on costco.com. The extra-large calendar features 8 holiday-themed BARK toys and 16 treats, designed to help dogs and their owners count down to Christmas together.
Following last year's success, which saw constant restocks and sell-outs, BARK has expanded the calendar's availability to more Costco stores nationwide. The calendar offers 24 surprises, including Christmas-themed dog treats and original BARK toys. Additionally, dog owners can access a digital experience that places their pets in festive holiday filters by scanning a QR code on the calendar.
BARK and Dunkin' are celebrating their 5-year partnership with a new collection of pumpkin spice-themed dog toys. The collaboration, which has raised over $10 million for the Dunkin' Joy in Childhood Foundation since 2020, introduces four new toys inspired by Dunkin's fall flavors:
1. Dunkin'™ Signature Latte Toy ($15 donation)
2. Dunkin'™ Snackin' Bacon Dog Toy ($13 donation)
3. Dunkin'™ Pumpkin Donut Dog Toy ($15 donation)
4. Dunkin'™ Mocha Latte Dog Toy ($15 donation, online only)
The toys are available at select Dunkin' locations and on bark.co/dunkin. Donations support the foundation's programs, including Dogs for Joy®, which brings facility dogs to children's hospitals. To date, the foundation has funded 49 facility dogs across 33 hospitals, impacting hundreds of thousands of young patients.
BARK, Inc. (NYSE: BARK) has launched a collection of its best-selling toys on Chewy, marking the first time Chewy will carry BARK products. This collaboration brings together two trusted names in the pet industry, making BARK toys available to over 20 million Chewy customers. The initial launch includes popular items like Grey Bear Hugger and Steve Squeaky Plush Snake.
BARK plans to expand its offerings on Chewy in the coming months, including toys, consumables, and its dental line, BARK Bright. To celebrate the launch, BARK and Chewy have created a -edition collection of giant versions of BARK plush toys, available exclusively on Chewy for $15 while supplies last.
BARK (NYSE: BARK) has launched its third annual National Dog Day tattoo contest, doubling the number of winners to 200 this year. The contest, running from August 20 to September 6, invites dog parents to submit a photo of their dog and explain why they deserve a permanent declaration of love.
Inspired by BARK's dog-obsessed employees, the contest has seen increasing popularity, with submissions rising from 16K in 2022 to over 24K in 2023. Winners receive a $150 Visa card for a dog-inspired tattoo. Previous data shows that 17% want a tattoo because they consider their dog their best friend, while 13% wish to honor a deceased pet.
The top 10 breeds inspiring tattoos include Mutts, Pitbulls, and Bulldogs, with Chicago, Brooklyn, and Los Angeles being the most popular cities for entries. This initiative aligns with BARK's mission to make all dogs happy and celebrates the deep bond between humans and their canine companions.
BARK, Inc. (NYSE: BARK) reported its fiscal Q1 2025 results, ending June 30, 2024. Key highlights include:
- Revenue of $116.2 million, exceeding guidance
- Record gross margin of 63.0%, up 248 basis points year-over-year
- Net loss improved 13.9% to $(10.0) million
- Adjusted EBITDA of $(1.8) million, better than guidance
- Free cash flow improved by $13.5 million to $(0.3) million
The company launched on Chewy and saw 5% growth in its commerce segment. BARK reaffirmed its FY2025 guidance, projecting revenue of $490-500 million and Adjusted EBITDA of $1-5 million. For Q2 2025, BARK expects revenue of $123-126 million and Adjusted EBITDA of $1-3 million.
BARK (NYSE: BARK), a leading global omnichannel brand dedicated to delighting dogs, has announced it will release its first quarter fiscal year 2025 financial results on August 7, 2024, after market close.
A conference call and webcast will be held at 4:30 p.m. ET the same day to discuss the results. U.S. participants can dial 1-888-596-4144, and international participants can dial 1-646-968-2525 using the passcode 5515653. A live audio webcast will be available on the company's investor relations website and will be archived for one year.
BARK (NYSE: BARK), a leading global dog brand, announced its pivotal role in creating the first international safety standard for dog toys. The company launched a state-of-the-art dog toy testing lab, which mimics real-world use with advanced technology. Led by BARK's Director of Safety Brian Grochal, the lab has completed over 2.5 million chew cycles and aims to test 1,500 toys by the end of 2024. Grochal also chairs the ASTM International Pet Product Safety Subcommittee, working on global safety standards for dog toys and other pet products. BARK's commitment includes rigorous quality control and transparency, urging industry-wide adoption of its safety protocols.
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