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BARK, Inc. (symbol: BARK) is a vertically integrated, omnichannel brand committed to enriching the lives of dogs and their owners. Founded in 2012, the company initially launched with BarkBox, a monthly themed subscription service offering all-natural treats and innovative toys. Over the years, BARK has expanded its product offerings and has shipped more than 70 million items to its loyal customers.
The company operates primarily in two key categories: toys & accessories and consumables. Its business model includes a mix of direct-to-consumer (D2C) and commerce channels. The D2C segment is the primary revenue driver, featuring monthly subscription services like BarkBox and Super Chewer, an e-commerce platform on BarkShop.com, and specialized consumables through the company's website. Additionally, BARK has developed custom collections through partnerships with major retailers such as Target and Amazon.
In terms of consumables, BARK offers BARK Bright, a line of wellness products, and BARK Eats, a personalized meal delivery service for dogs. These offerings are designed to meet the unique needs of each dog and ensure a higher quality of life.
BARK's commitment to dogs and their owners is reflected in its innovative products and services. The company continues to spearhead initiatives to improve its product range and customer experience. Recently, BARK has been focusing on expanding its retail partnerships and enhancing its direct-to-consumer channels to reach a broader audience.
Financially, BARK shows a robust revenue stream, predominantly from its D2C segment. The company continues to report growth through its diversified range of products and services.
At BARK, the philosophy is simple: dogs are not just pets; they are family. This perspective drives the company's mission to provide the best for every dog, from treats and toys to wellness products and personalized meals.
For the latest news and updates about BARK, Inc., stay tuned to our regular updates and announcements.
BARK (NYSE: BARK) has launched its third annual National Dog Day tattoo contest, doubling the number of winners to 200 this year. The contest, running from August 20 to September 6, invites dog parents to submit a photo of their dog and explain why they deserve a permanent declaration of love.
Inspired by BARK's dog-obsessed employees, the contest has seen increasing popularity, with submissions rising from 16K in 2022 to over 24K in 2023. Winners receive a $150 Visa card for a dog-inspired tattoo. Previous data shows that 17% want a tattoo because they consider their dog their best friend, while 13% wish to honor a deceased pet.
The top 10 breeds inspiring tattoos include Mutts, Pitbulls, and Bulldogs, with Chicago, Brooklyn, and Los Angeles being the most popular cities for entries. This initiative aligns with BARK's mission to make all dogs happy and celebrates the deep bond between humans and their canine companions.
BARK, Inc. (NYSE: BARK) reported its fiscal Q1 2025 results, ending June 30, 2024. Key highlights include:
- Revenue of $116.2 million, exceeding guidance
- Record gross margin of 63.0%, up 248 basis points year-over-year
- Net loss improved 13.9% to $(10.0) million
- Adjusted EBITDA of $(1.8) million, better than guidance
- Free cash flow improved by $13.5 million to $(0.3) million
The company launched on Chewy and saw 5% growth in its commerce segment. BARK reaffirmed its FY2025 guidance, projecting revenue of $490-500 million and Adjusted EBITDA of $1-5 million. For Q2 2025, BARK expects revenue of $123-126 million and Adjusted EBITDA of $1-3 million.
BARK (NYSE: BARK), a leading global omnichannel brand dedicated to delighting dogs, has announced it will release its first quarter fiscal year 2025 financial results on August 7, 2024, after market close.
A conference call and webcast will be held at 4:30 p.m. ET the same day to discuss the results. U.S. participants can dial 1-888-596-4144, and international participants can dial 1-646-968-2525 using the passcode 5515653. A live audio webcast will be available on the company's investor relations website and will be archived for one year.
BARK (NYSE: BARK), a leading global dog brand, announced its pivotal role in creating the first international safety standard for dog toys. The company launched a state-of-the-art dog toy testing lab, which mimics real-world use with advanced technology. Led by BARK's Director of Safety Brian Grochal, the lab has completed over 2.5 million chew cycles and aims to test 1,500 toys by the end of 2024. Grochal also chairs the ASTM International Pet Product Safety Subcommittee, working on global safety standards for dog toys and other pet products. BARK's commitment includes rigorous quality control and transparency, urging industry-wide adoption of its safety protocols.
BARK (NYSE: BARK) has launched the $500K Ultimutt Giveaway, a promotional event running from June 17 to September 2. This campaign offers dog owners a chance to win over $500,000 worth of prizes, including a Winnebago, Barletta pontoon boat, or a 2025 Subaru Wilderness Forester. Prizes are awarded monthly, weekly, and daily based on purchases from BARK's online stores or subscriptions to BarkBox and Super Chewer. Grand prize winners for June, July, and August will receive a motorhome, pontoon boat, and Subaru, respectively. Additional prizes include vacation vouchers, hotel stays, dog-friendly gear, and more.
BARK (NYSE: BARK), a top global dog brand, has partnered with Military Makeover with Montel® to honor military veteran Matthew Kruspe and his rescue dog Ava in the show's 38th season. BARK donated toys, treats, an outdoor bed, and a one-year BarkBox subscription to Ava. The gift was designed to create a special space tailored for Ava. This episode aired on May 24 and will re-air on June 14 and June 20 on Lifetime® Television. BARK's CEO Matt Meeker, also a Navy veteran, emphasized the importance of the bond between veterans and their dogs, highlighting the company's mission to celebrate every dog's unique personality.
BARK, a leading dog brand, has expanded its BARK Air network to include five new destinations and seven new routes, responding to high customer demand. The new routes include service to Paris, Chicago, San Francisco/San Jose, Phoenix, and Miami/Fort Lauderdale, with flights available for booking now and departures starting in October 2024. BARK Air, the first airline tailored for dogs, offers a luxurious, stress-free travel experience for dogs and their human companions. Key features include personalized concierge services, calming flight preparations, and pampering amenities for dogs. Despite a dismissed lawsuit by Westchester County, BARK Air continues its operations unaffected.
BARK reported its Q4 and Fiscal Year 2024 financial results, showing promising improvements. Q4 revenue was $121.5 million, aligning with guidance, and gross margin improved to 62.7%. Net loss reduced by 65.5% to $4.9 million, and adjusted EBITDA was $2.2 million. For the Fiscal Year 2024, BARK achieved $490.2 million in revenue, with a 61.6% gross margin. The net loss improved by 39.8% to $37.0 million. The company announced a $15 million share repurchase program. Despite fewer orders impacting revenue, significant gains in profitability and operational efficiency were highlighted. The outlook for Fiscal Year 2025 predicts flat to 2.0% revenue growth with adjusted EBITDA anticipated between $1.0 million and $5.0 million.
BARK (NYSE: BARK) has appointed Meghan Knoll as Chief Direct-to-Consumer Officer, effective June 3, 2024. Knoll returns to BARK after previously serving in various roles, including Senior Vice President, Direct-to-Consumer. During her tenure, she led the successful launch of the Super Chewer product line. She will report to Co-Founder and CEO Matt Meeker and aims to drive growth in BARK’s DTC channel. Knoll was most recently the CEO of Cat Person, a subscription-based cat food company. Her prior experience includes roles at Nickelodeon and Viacom. She holds a B.A. from the University of Virginia and resides in New Lebanon, NY.
BARK (NYSE: BARK) has announced that its new line of cereal-inspired dog treats, The Snack Pack, is now available in over 1,000 PetSmart locations and on PetSmart.com. This expansion increases the product's availability to 2,400 locations nationwide. BARK's CEO, Matt Meeker, highlighted the significance of this milestone for the company's growing consumables category. The Snack Pack, introduced in March 2024, includes seven treat SKUs and five corresponding toy SKUs, all free from artificial preservatives, corn, and soy. The treats come in various textures and cater to dogs with different dietary needs.
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