BARK Relaunches Fan-Favorite Advent Calendar for Dogs
BARK (NYSE: BARK) has relaunched its popular Season's Sweetings Advent Calendar for dogs, now available exclusively at Costco stores and on costco.com. The extra-large calendar features 8 holiday-themed BARK toys and 16 treats, designed to help dogs and their owners count down to Christmas together.
Following last year's success, which saw constant restocks and sell-outs, BARK has expanded the calendar's availability to more Costco stores nationwide. The calendar offers 24 surprises, including Christmas-themed dog treats and original BARK toys. Additionally, dog owners can access a digital experience that places their pets in festive holiday filters by scanning a QR code on the calendar.
BARK (NYSE: BARK) ha rilanciato il suo popolare Calendario dell'Avvento Season's Sweetings per cani, ora disponibile esclusivamente nei negozi Costco e su costco.com. Il calendario extralarge presenta 8 giocattoli a tema natalizio BARK e 16 prelibatezze, progettati per aiutare cani e proprietari a contare i giorni fino a Natale insieme.
Dopo il successo dell'anno scorso, che ha visto costanti rifornimenti e esaurimenti, BARK ha ampliato la disponibilità del calendario a più negozi Costco in tutto il paese. Il calendario offre 24 sorprese, comprese prelibatezze per cani a tema natalizio e giocattoli originali BARK. Inoltre, i proprietari di cani possono accedere a un'esperienza digitale che mette i loro animali domestici in filtri festivi natalizi scansionando un codice QR sul calendario.
BARK (NYSE: BARK) ha relanzado su popular Calendario de Adviento Season's Sweetings para perros, ahora disponible exclusivamente en las tiendas Costco y en costco.com. El calendario extragrande cuenta con 8 juguetes de BARK con temática navideña y 16 golosinas, diseñados para ayudar a los perros y sus dueños a contar los días hasta Navidad juntos.
Tras el éxito del año pasado, que vio reposiciones constantes y agotamientos, BARK ha ampliado la disponibilidad del calendario a más tiendas Costco en todo el país. El calendario ofrece 24 sorpresas, incluyendo golosinas para perros con temática navideña y juguetes originales de BARK. Además, los dueños de perros pueden acceder a una experiencia digital que coloca a sus mascotas en filtros festivos navideños al escanear un código QR en el calendario.
BARK (NYSE: BARK)는 인기 있는 시즌 스위팅 어드벤트 캘린더를 재출시하였으며, 이제 Costco 매장과 costco.com에서 독점적으로 구매할 수 있습니다. 이 대형 캘린더에는 휴일 테마의 BARK 장난감 8개와 간식 16개가 포함되어 있어 개와 주인들이 함께 크리스마스를 기다리는 것을 도와줍니다.
작년의 성공을 바탕으로, 꾸준한 재고 보충과 품절 사태를 겪었던 BARK는 캘린더의 판매처를 전국의 더 많은 Costco 매장으로 확대하였습니다. 이 캘린더에는 24가지의 서프라이즈가 포함되어 있으며, 크리스마스 테마의 개 간식과 원래의 BARK 장난감이 포함되어 있습니다. 또한, 개 주인들은 캘린더에 있는 QR 코드를 스캔하여 반려동물에 축제의 홀리데이 필터를 적용할 수 있는 디지털 경험을 이용할 수 있습니다.
BARK (NYSE: BARK) a relancé son populaire calendrier de l'Avent Season's Sweetings pour chiens, désormais disponible exclusivement dans les magasins Costco et sur costco.com. Le calendrier extra-large contient 8 jouets de Noël BARK et 16 friandises, conçus pour aider les chiens et leurs propriétaires à compter ensemble jusqu'à Noël.
Suite au succès de l'année dernière, qui a vu des réapprovisionnements constants et des ruptures de stock, BARK a élargi la disponibilité du calendrier à davantage de magasins Costco à travers le pays. Le calendrier propose 24 surprises, y compris des friandises pour chiens sur le thème de Noël et des jouets BARK originaux. De plus, les propriétaires de chiens peuvent accéder à une expérience numérique qui place leurs animaux de compagnie dans des filtres festifs en scannant un code QR sur le calendrier.
BARK (NYSE: BARK) hat seinen beliebten Season's Sweetings Adventskalender für Hunde neu aufgelegt, der nun exklusiv in Costco-Filialen und auf costco.com erhältlich ist. Der übergroße Kalender enthält 8 Feiertags-Themen BARK-Spielzeuge und 16 Leckerlis, die dazu entworfen wurden, Hunden und ihren Besitzern zu helfen, gemeinsam bis Weihnachten zu zählen.
Nach dem Erfolg des letzten Jahres, der ständige Nachbestellungen und Ausverkäufe erlebte, hat BARK die Verfügbarkeit des Kalenders auf mehr Costco-Filialen im ganzen Land ausgeweitet. Der Kalender bietet 24 Überraschungen, darunter weihnachtliche Hundeleckerlis und originale BARK-Spielzeuge. Außerdem können Hundebesitzer über einen QR-Code auf dem Kalender auf eine digitale Erfahrung zugreifen, die ihre Haustiere in festliche Feiertagsfilter setzt.
- Expansion of product availability to more Costco stores nationwide
- Successful product launch last year with high demand and sell-outs
- Exclusive partnership with Costco, a major retailer
- Addition of digital experience feature to enhance customer engagement
- None.
Insights
BARK's relaunch of its Season's Sweetings Advent Calendar exclusively at Costco demonstrates a strategic move to capitalize on last year's success. The expansion to more Costco stores indicates strong demand and potential for increased sales volume. However, the exclusive distribution through Costco limits BARK's market reach. The product's success hinges on Costco's customer base, which could be both a strength and a limitation. The digital experience feature adds a modern touch, potentially enhancing customer engagement. While this product launch is positive for brand visibility, its impact on BARK's overall financial performance may be due to its seasonal nature and single-retailer exclusivity.
The relaunch of BARK's advent calendar doesn't provide specific financial projections, making it difficult to quantify its impact on the company's bottom line. However, the expansion to more Costco stores suggests potential for increased revenue compared to last year. The exclusive deal with Costco could lead to improved margins through bulk sales and reduced distribution costs. Investors should note that while seasonal products can boost short-term sales, they may not significantly affect long-term financial health. BARK's
BARK's advent calendar taps into the growing trend of pet humanization, where owners treat pets as family members. This product cleverly combines the human tradition of advent calendars with pet-specific items, appealing to dog owners who want to include their pets in holiday festivities. The mix of toys and treats caters to both play and reward, enhancing its value proposition. The digital experience adds a modern, shareable element, potentially increasing brand visibility through social media. However, the product's success largely depends on Costco's customer demographic, which may not fully represent the broader pet owner market. While innovative, this product alone is unlikely to significantly alter BARK's competitive position in the $123.6 billion U.S. pet industry. It does, however, showcase BARK's ability to create unique, seasonally relevant offerings that could drive customer loyalty and repeat purchases.
Season’s Sweetings Advent Calendar is back by popular demand and now available exclusively at Costco
(Photo: Business Wire)
Last year, BARK’s Season’s Sweetings Advent Calendar debuted online and in select Costco stores and experienced a season of constant restocks and sell-outs. This year, to ensure even more dogs can join in the tradition of counting down to Christmas with their families, the advent calendar is launching in more Costco stores across the country.
“When the Season’s Sweetings Advent Calendar first launched at Costco, it was their loyal shoppers and engaged social media community that helped drive buzz and excitement around this new holiday offering,” said Michael Black Chief Revenue Office and General Manager, Consumables at BARK. “We heard about consistent sell-outs from our customers who said shelves couldn’t be restocked fast enough! We are bringing back this one-of-a-kind advent calendar this holiday season for more dogs and dog parents to get in on the fun.”
Throughout the month of December, the Season’s Sweetings Advent Calendar offers 24 surprises including dog treats in the shape of a Christmas tree, holiday wreath, gingerbread man, star and candy cane and BARK original dog toys, from the Mocha Mutt Latte to the O Christmas Treat and more, created by BARK’s in-house design team. Dog parents can also unlock a shareable immersive digital experience that inserts their pup into five festive holiday filters by scanning the QR on the back of the calendar and uploading their favorite photo.
BARK’s Season’s Sweetings Advent Calendar is a Costco exclusive in stores and on costco.com. Visit bark.co for additional holiday offerings.
About BARK
BARK is the world’s most dog-centric company, devoted to making dogs happy with the best products, services and content. BARK’s dog-obsessed team applies its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, great food for your dog, effective and easy to use dental care, and dog-first experiences that foster the health and happiness of dogs everywhere. Founded in 2011, BARK loyally serves dogs nationwide with themed toys and treats subscriptions, BarkBox and BARK Super Chewer; custom product collections through its retail partner network, including Target, Amazon and Chewy; its high-quality, nutritious meals with BARK Food; and products that meet dogs’ dental needs with BARK Bright®. At BARK, we want to make dogs as happy as they make us because dogs and humans are better together. Sniff around at BARK.co for more information.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240919801539/en/
Investors:
Michael Mougias
investors@barkbox.com
Media:
Garland Harwood
press@barkbox.com
Source: BARK, Inc.
FAQ
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