A New Generation Tees Off: 100,000 Rounds and Counting with Bank of America's Golf with Us

Rhea-AI Summary

Bank of America (NYSE: BAC) launched Golf with Us in April 2025, offering free one-year Youth on Course membership and access to thousands of courses for $5 or less.

Key metrics: 86,000+ youth enrolled, 100,000 rounds logged since launch, funding added to >100 municipal course locations, and Youth on Course reached a 5 million rounds milestone faster than prior pace.

The program included ~1,500 children at clinics and featured celebrity guests to promote youth participation and community impact.

Positive

• 86,000+ youth enrolled since April 2025
• 100,000 rounds logged through the program
• Funded expansion to >100 municipal course locations
• Youth on Course reached 5 million rounds milestone faster

Negative

• None.

Insights

Community & Brand Partnerships Analyst

Bank of America’s Golf with Us drove rapid youth participation and course engagement within six months.

Bank of America’s program delivered clear scale: more than 86,000 young registrants and over 100,000 rounds played since launch in April 2025, plus access to a network of >2,000 courses and a funded expansion of 100 municipal sites. The initiative also hosted nearly 1,500 children at clinics and featured high-profile guests, underlining both broad reach and visible brand alignment with golf stakeholders.

The primary business mechanism is reputational and community impact rather than direct financial disclosure. Dependencies and risks include sustained enrollment and course partner participation; one concrete sign of local impact is a reported 16% rise in junior rounds at a partner course. Watch membership growth, cumulative rounds, and the rollout of the 100 municipal course additions as measurable milestones over the next six months, with updates likely to appear in future program summaries or press materials.

BofA partnership with Youth on Course brings affordable golf access to 86,000 kids

CHARLOTTE, N.C. and MONTEREY, Calif., Oct. 20, 2025 /PRNewswire/ -- Since its launch in April, young golfers enrolled in Bank of America's Golf with Us have logged more than 100,000 rounds of golf at courses across the country.

Launched during the 2025 Masters Tournament in April, Golf with Us provides access to thousands of courses for $5 or less through a free, one-year membership to Youth on Course. The program was met with extraordinary demand, with more than 86,000 kids (ages 6-18) enrolling, including many first-time golfers.

"Through Golf with Us, tens of thousands of kids have learned life lessons that golf can teach," said Michele Barlow, Head of Enterprise Marketing for Bank of America. "Together with Youth on Course and their network of more than 2,000 golf courses across the country, we are creating widespread access and interest in the sport while driving positive impact in our communities."

Additionally, BofA hosted nearly 1,500 children from partner organizations at Golf with Us clinics in communities across the country this summer. Participants practiced fundamental golf skills and learned life lessons from celebrity guests with a passion for golf, such as golf great Annika Sorenstam, NFL legend Terrell Davis, WNBA champion Elena Delle Donne, and MLS star Jozy Altidore, as well as local collegiate golfers and golf professionals. BofA has also funded the expansion of more than 100 municipal course locations in Youth on Course's network, ensuring golf is available to even more communities.

"The response to the Bank of America partnership has been so positive. In less than six months, more than 86,000 young people have joined Youth on Course through Golf with Us and played 100,000 rounds," said Steve Martin, CMO of Youth on Course. "Their enthusiasm has helped us reach our latest milestone of 5 million rounds faster than ever before. It's inspiring to see how this partnership is expanding access, which also includes adding more than 100 new municipal course partners so our new members have ample opportunities to play during this period of rapid growth."

Peyton Powers, a nine-year-old who signed up while watching The Masters, has logged several rounds in Philadelphia, Pa., with her father, Mike.

"My daughter joined Youth on Course through the Golf with Us offer and I'm having such a blast introducing her to the game," said Mike Powers, father of Youth on Course member Peyton. "We already got her a set of clubs and have played numerous rounds together for only $5 at our local course. She is now scheduling lessons and running all over the course having a blast!"

Course partners are seeing this impact firsthand. Aaron Kristopeit, Director of Golf at Lincoln Park Golf Course, shared, "Lincoln Park sits in an older part of Oklahoma City and unfortunately has not seen as much junior golf during the summer months as we would like over the last several years. Since partnering with Youth on Course, we are up 16% on junior golf rounds, and the year is not over yet. It has been wonderful to see the influx of junior players this year and we're thrilled to know we're getting new golfers into this great game and ensuring its successful future!"

BofA's support of golf is longstanding and worldwide. BofA serves as Champion Partner of the Masters Tournament and has partnered with the Augusta National Women's Amateur since 2019. Golf With Us is part of the bank's broader commitment to youth empowerment, economic opportunity, and financial education — and a reflection of how BofA partners with iconic brands to drive lasting positive change.

Beyond its growing golf partnership portfolio, BofA also partners with iconic brands in sports that share a vision for excellence and achievement to deepen client relationships, inspire and showcase teammates, create lasting economic impact in communities, and drive growth, globally and locally. To learn more, visit about.bankofamerica.com/en/making-an-impact/sports. 

Bank of America
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving nearly 70 million consumer and small business clients with approximately 3,600 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 59 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.

For more Bank of America news, including dividend announcements and other important information, visit the Bank of America newsroom and register for news email alerts.

Youth on Course 
Youth on Course , a 501(c)3 nonprofit organization headquartered in Monterey, Calif., provides youth 18 and under access to life-changing opportunities through golf. Since its inception in 2006, Youth on Course members have played more than 5 million subsidized rounds of golf for $5 or less at thousands of partner courses throughout the United States, Canada, and Australia. Its members include the top juniors in the sport, competing on the AJGA and Underrated Tours, the inaugural United States Golf Association U.S. National Development Team, and all collegiate levels. The organization forges new pathways for youth to grow in the game via opportunities including the DRIVE Club, Careers on Course, Leadership Council, and its annual College Scholarship awards. The Youth on Course Alumni Network extends membership to those 19 and older, offering opportunities for young adults to connect at complementary events, access exclusive deals, and network with the top employers in the golf industry. Supporters can participate in various initiatives including the Youth on Course 100 Hole Hike, Vintage Cup and Online Auction to help fund golf access for youth. More information about Youth on Course can be found by visiting youthoncourse.org or Facebook, Instagram, LinkedIn, TikTok and X.

Reporters may contact

Andy Aldridge, Bank of America
Phone: 1.980.387.0514
andrew.aldridge@bofa.com

Daniel Monroe, Youth on Course
Buffalo Groupe
Phone: 843.422.0682
dmonroe@buffalogroupe.com

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SOURCE Bank of America Corporation

FAQ

How many young golfers enrolled in Bank of America Golf with Us (BAC) since April 2025?

More than 86,000 kids (ages 6–18) enrolled through April–October 2025.

How many rounds have been played under Bank of America’s Golf with Us (BAC) program by Oct 20, 2025?

Young golfers logged over 100,000 rounds nationwide since the program launched in April 2025.

What cost and membership does Golf with Us (BAC) provide for youth through Youth on Course?

It offers a free one-year Youth on Course membership and access to thousands of courses for $5 or less.

How did Golf with Us (BAC) expand course access in 2025?

Bank of America funded the addition of more than 100 municipal course locations to Youth on Course’s network.

What programming did Bank of America run for kids as part of Golf with Us (BAC) in summer 2025?

BofA hosted nearly 1,500 children at clinics featuring skills practice and appearances by celebrity athletes and local golf pros.

Did local courses report measurable junior golf impact from Youth on Course partnerships tied to Bank of America (BAC)?

Yes; one partner reported a 16% increase in junior golf rounds after joining Youth on Course.