Else Nutrition Products Made Affordable to Millions of Families via EBT on Amazon

Rhea-AI Summary

Else Nutrition Holdings Inc. has announced that Amazon will now accept Electronic Benefits Transfer (EBT) for the purchase of its products, allowing low-income families to access its plant-based nutritional options. This initiative aims to enhance the availability of clean and complete nutrition for children across the U.S., potentially reaching millions of eligible families. The company's products, recognized for their quality, have received accolades including the Good Housekeeping Parenting Award and are ranked highly on various platforms.

Positive

• Amazon's acceptance of EBT enhances product accessibility to low-income families.
• Expands customer base by potentially reaching millions of eligible families participating in SNAP.
• Past product accolades support brand recognition and reliability.

Negative

• None.

Through the benefits of the Federal Supplemental Nutrition Assistance Program, Else Nutrition has achieved another milestone in its mission to feed children with the cleanest, purest, and most complete nutrition.

VANCOUVER, British Columbia, May 02, 2022 (GLOBE NEWSWIRE) -- ELSE NUTRITION HOLDINGS INC. (BABY) (BABYF) (0YL.F) ("Else" or the "Company"), the plant-based baby, toddler and children nutrition company, announced today that Amazon is now accepting the purchase of Else products by Electronic Benefits Transfer (EBT), an electronic system that allows a Supplemental Nutrition Assistance Program (SNAP) participant to pay for food using SNAP benefits.

The availability of Else Nutrition products will now also be accessible to low-income families through the EBT system. The EBT system is used in all 50 states, the District of Columbia, Puerto Rico, the Virgin Islands, and Guam. It is expected to raise the company's recognition among consumers by potentially reaching millions of eligible families participating in the program.

“Our products are especially designed to help support growth and development of children; therefore, we are excited to bring our innovative clean, plant-based products to more families in the US. We are pleased to be able to provide access for those who unfortunately do not have access to premium products but want to give clean and complete nutrition to their children,” said Hamutal Yitzhak, the CEO and Co-Founder of the company.

Since launching its Plant-Based Complete Nutrition for Toddlers, which won the Good Housekeeping Parenting Award for 2021, the brand has received powerful testimonials and reviews from moms. Else Toddler Nutrition was also awarded "Best dairy alternative" at World Plant-Based Expo in December of 2021 and a finalist at the Nexty Awards at Expo West 2022.

About Else Nutrition Holdings Inc.

Else Nutrition GH Ltd. is an Israel-based food and nutrition company focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the "2017 Best Health and Diet Solutions" award at Milan's Global Food Innovation Summit. Else Plant-Based Complete Nutrition for Toddlers was recently ranked as the #1 Top Seller in the baby and toddler formula category on Amazon. The company recently received the World Plant-Based Award for "Best dairy alternative product" in New York at World Plant-Based Expo in late 2021. The holding company, Else Nutrition Holdings Inc., is a publicly traded company listed on the Toronto Stock Exchange under the trading symbol BABY and quoted on the US OTC Markets QX board under the trading symbol BABYF, and the Frankfurt Exchange under the symbol 0YL. Else's Executives include leaders hailing from leading infant nutrition companies. Many of Else advisory board  members had past executive roles in companies such as Mead Johnson, Abbott Nutrition, Plum Organics, and leading infant nutrition Societies, and some of them currently serve in different roles in leading medical centers and academic institutes such as Boston Children's Hospital, Pediatrics at Harvard Medical School, USA, Tel Aviv University, Schneider Children's Medical Center of Israel, Rambam Medical Center and Technion, Israel and University Hospital Brussels, Belgium.

For more information, visit: elsenutrition.com or @elsenutrition on Facebook and Instagram.

Investor Relations Contact:
Lytham Partners, LLC
Mr. Ben Shamsian
New York | Phoenix
E: shamsian@lythampartners.com
P: 646-829-9701

TSX Venture Exchange

Neither the TSX Venture Exchange nor its regulation services provider (as that term is defined in the policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release.

Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will" or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the company's financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs, and assumptions, which are based on management’s perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID 19 and that the manufacturing, broker, and supply logistic agreement with the company does not terminate. Actual results may differ from the estimates, beliefs, and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.

FAQ

What recent announcement did Else Nutrition make regarding EBT and Amazon?

Else Nutrition announced that Amazon will accept EBT for the purchase of its products, improving access for low-income families.

How does the EBT acceptance impact Else Nutrition's market reach?

The EBT acceptance is expected to significantly expand Else Nutrition's market reach by allowing millions of eligible SNAP participants to purchase their products.

What awards has Else Nutrition received for its products?

Else Nutrition's products have won several awards, including the Good Housekeeping Parenting Award and recognition as the 'Best dairy alternative' at the World Plant-Based Expo.

What is the stock symbol for Else Nutrition?

Else Nutrition is publicly traded under the stock symbol BABYF on the OTC Markets.