Else Nutrition Launches 12-Week Pilot in Canada with Multinational Wholesale Retailer
Else Nutrition Holdings has launched a 12-week pilot program with a multinational wholesale retailer to introduce its Plant-Powered Ready-to-Drink Kids Nutrition Shakes in 11 warehouse locations across Canada. The program features endcap displays and product sampling demos, aiming to validate demand for a potential national rollout in 2025. The initiative serves as a strategic entry point for both Canadian market expansion and potential entry into the United States.
Else Nutrition Holdings ha lanciato un programma pilota della durata di 12 settimane con un rivenditore all’ingrosso multinazionale per introdurre i suoi frullati nutrizionali pronti da bere per bambini a base vegetale in 11 punti vendita in Canada. Il programma prevede espositori a fine corsia e dimostrazioni di assaggio dei prodotti, con l'obiettivo di convalidare la domanda per un possibile lancio nazionale nel 2025. L'iniziativa funge da punto di ingresso strategico sia per l'espansione nel mercato canadese sia per un potenziale ingresso negli Stati Uniti.
Else Nutrition Holdings ha lanzado un programa piloto de 12 semanas con un minorista mayorista multinacional para presentar sus batidos de nutrición para niños listos para beber y a base de plantas en 11 ubicaciones de almacén en Canadá. El programa incluye exhibidores en los extremos de los pasillos y demostraciones de degustación de productos, con el objetivo de validar la demanda para un posible lanzamiento nacional en 2025. La iniciativa sirve como un punto de entrada estratégico tanto para la expansión en el mercado canadiense como para una posible entrada en Estados Unidos.
Else Nutrition Holdings는 다국적 도매 소매업체와 함께 12주 파일럿 프로그램을 시작하여 캐나다의 11개 창고 위치에서 아동용 식물 기반 즉석 음료 영양 쉐이크를 소개했습니다. 이 프로그램은 엔드캡 디스플레이와 제품 샘플링 시연을 특징으로 하며, 2025년 전국적 출시를 위한 수요를 검증하는 것을 목표로 하고 있습니다. 이 이니셔티브는 캐나다 시장 확장 및 미국 진출을 위한 전략적 진입점으로 기능합니다.
Else Nutrition Holdings a lancé un programme pilote de 12 semaines avec un détaillant en gros multinational pour introduire ses boissons nutritionnelles prêtes à boire à base de plantes pour enfants dans 11 emplacements d'entrepôts au Canada. Le programme comprend des présentoirs en bout d'allée et des démonstrations de dégustation de produits, visant à valider la demande pour un potentiel déploiement national en 2025. L'initiative constitue un point d'entrée stratégique tant pour l'expansion du marché canadien que pour une éventuelle entrée aux États-Unis.
Else Nutrition Holdings hat ein 12-wöchiges Pilotprogramm mit einem multinationalen Großhandelsanbieter gestartet, um seine pflanzlichen Fertigtrinkernährungs-Shakes für Kinder in 11 Lagerstandorten in Kanada einzuführen. Das Programm umfasst Endcap-Displays und Produktproben, um die Nachfrage für einen potenziellen nationalen Rollout im Jahr 2025 zu validieren. Die Initiative dient als strategischer Einstieg sowohl für die Expansion auf dem kanadischen Markt als auch für einen möglichen Einstieg in die Vereinigten Staaten.
- Strategic retail expansion through partnership with major wholesale retailer
- Potential for national rollout in 2025 if pilot successful
- Opportunity for market entry into United States
- None.
Pilot intended to serve as a beachhead for introduction of Kids Ready-to-Drink Shakes
in over 100 locations across
Else's pilot program brings its innovative, Plant-Powered Ready-to-Drink (RTD) Kids Nutrition Shakes to select locations across
"We're thrilled to partner with this well-known wholesale retailer to provide families with easy access to clean, nutritious, and delicious options for their children," said Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition. "This 12-week pilot is a unique opportunity positioning us for potential expansion across
For more information, visit www.elsenutrition.com.
About Else Nutrition Holdings Inc.
Else Nutrition Holdings Inc. (TSX: BABY, OTCQX: BABYF, FSE: 0YL) is a food and nutrition company in the international expansion stage focused on developing innovative, clean, and whole Plant-Based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, Plant-Based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its Plant-Based Complete Nutrition for Toddlers, made of whole foods, almonds, buckwheat, and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.
Awards and Recognition:
- "2017 Best Health and Diet Solutions" award at
Milan 's Global Food Innovation Summit - #1 Best Seller on Amazon in the Fall of 2020 in the New Baby & Toddler Formula Category
- "Best Dairy Alternative" Award 2021 at World Plant-Based Expo
- Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle category
- During September 2022, Else Super Cereal reached the #1 Best Seller in Baby Cereal across all brands on Amazon
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Caution Regarding Forward-Looking Statements
This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will" or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the company's financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs, and assumptions, which are based on management's perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID-19 and that the manufacturing, broker, and supply logistic agreement with the company does not terminate. Actual results may differ from the estimates, beliefs, and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.
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SOURCE Else Nutrition Holdings Inc.
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