Else Nutrition Announces a Second Full-Scale Manufacturing Run and On-boarding of Retail Brokers for North American Launch

Rhea-AI Summary

Else Nutrition Holdings Inc. (TSXV:BABY, OTCQB:BABYF) has announced a significant update regarding its North American launch of a plant-based Toddler Nutrition product. The company has expanded broker representation across key regions including the U.S. West Coast, Arizona, Nevada, and the Northeast. Else has initiated a second manufacturing run that is 300% larger than the first, enabling increased retail and online sales capacity. The product is currently available for purchase online and will soon be sold on Amazon.

Positive

• Second manufacturing run is 300% larger, enhancing inventory and sales capacity.
• Expansion of retail broker representation across major U.S. regions.
• Positive early market response and demand for Toddler Nutrition product.

Negative

• None.

VANCOUVER, BC / ACCESSWIRE / August 20, 2020 / ELSE NUTRITION HOLDINGS INC. (TSXV:BABY)(OTCQB:BABYF) (FSE:0YL) ("Else" or the "Company"), a developer of plant-based alternatives to dairy-based baby nutrition, is pleased to provide an update on its North American product launch of its plant-based Toddler Nutrition product.

Else has engaged with additional retail brokers in order to bring the product to the shelves of natural food retailers (independent and retail chains), and to regional grocers. As a result of the engagements Else now has broker representation covering the entire U.S. West Coast, Arizona and Nevada, and the north East and Mid-Atlantic regions. Additionally, the Company hired a specialized broker for one of the largest U.S. retail chains with 1000 plus stores and a significant share in the baby food space.

Additionally, Else has commenced a second commercial manufacturing run. This manufacturing run will be 300% larger than the initial production run. As a result, Else will generate additional inventory to service the Company's expansion in the U.S. market by adding retail presence and increasing its capacity to generate online sales.

"We are very excited by the early response to our long awaited product launch and equally pleased to have to ramp up our inventory as we continue to see strong demand for our novel, clean-label, plant-based Toddler Nutrition product," said Ms. Hamutal Yitzhak, CEO and Co-Founder of Else. "We are grateful for the overwhelming positive daily feedback from parents all over North America and look forward to bringing the product to store shelves soon."

Else has completed the setup and order automation processes by signing up with a third-party logistics company. This company has warehouses across the U.S. and Canada which will support Else's e-commerce sales. Online order shipments have already commenced.

Else Nutrition's Plant-Based Complete Nutrition for Toddlers & Babies (12+ mo.) is now available for sale on Else's e-store at elsenutrition.com, and will soon be available on Amazon.com. Consumers can order single 22 oz cans and 4-packs.

About Else Nutrition Holdings Inc.

Else Nutrition GH Ltd. is an Israel-based food and nutrition company focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy, formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the "2017 Best Health and Diet Solutions" award at the Global Food Innovation Summit in Milan. The holding company, Else Nutrition Holdings Inc., is a publicly traded company, listed as TSX Venture Exchange under the trading symbol BABY and is quoted on the US OTC Markets QX board under the trading symbol BABYF and on the Frankfurt Exchange under the symbol 0YL. Else's Executives includes leaders hailing from leading infant nutrition companies. Many of Else advisory board members had past executive roles in companies such as Mead Johnson, Abbott Nutrition, Plum Organics and leading infant nutrition Societies, and some of them currently serve in different roles in leading medical centers and academic institutes such as Boston Children's Hospital, Pediatrics at Harvard Medical School, USA, Tel Aviv University, Schneider Children's Medical Center of Israel, Rambam Medical Center and Technion, Israel and University Hospital Brussels, Belgium.

For more information, visit: elsenutrition.com or @elsenutrition on Facebook and Instagram.

For more information, contact:

Ms. Hamutal Yitzhak, CEO, Co-Founder & Director
ELSE Nutrition Holdings Inc.
E: hamutaly@elsenutrition.com
P: +972(0)3-6445095

Mr. Sokhie Puar, Director of Else Nutrition
Email: sokhiep@elsenutrition.com
Telephone: 604-603-7787

TSX Venture Exchange

Neither the TSX Venture Exchange nor its regulation services provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will" or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the Company's financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs and assumptions, which are based on management's perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID 19 and that the manufacturing, broker and supply logistic agreement with the Company do not terminate. Actual results may differ from the estimates, beliefs and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The Company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

SOURCE: Else Nutrition Holdings

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https://www.accesswire.com/602517/Else-Nutrition-Announces-a-Second-Full-Scale-Manufacturing-Run-and-On-boarding-of-Retail-Brokers-for-North-American-Launch

FAQ

What is the latest update from Else Nutrition regarding BABYF?

Else Nutrition announced a second manufacturing run for its Toddler Nutrition product, which is 300% larger than the first, and expanded broker representation across key U.S. regions.

When will Else Nutrition's Toddler Nutrition product be available on Amazon?

The Toddler Nutrition product from Else Nutrition will soon be available on Amazon, with online sales having already commenced.

How is Else Nutrition expanding its market presence for BABYF?

Else Nutrition is engaging additional retail brokers and has expanded its distribution coverage across the U.S. to enhance market presence for its Toddler Nutrition product.