Big Y, One of the Largest Supermarket Chains in the Northeast, to Sell Else Kids Nutrition Products

Rhea-AI Summary

Else Nutrition Holdings Inc. has announced a significant expansion of its plant-based kids' shakes, following the successful launch of Else Toddler Nutrition at Big Y. The shakes, available in chocolate and vanilla, will be introduced in over 70 new locations across New England in Q2 2022. These shakes are made from clean ingredients like organic almonds and buckwheat, containing 50% less sugar than competitors, and aimed at supporting children's growth. Else Toddler Nutrition has received multiple awards, further solidifying the brand's position in the market.

Positive

• Expansion in distribution with plant-based kids' shakes launching in 70+ new locations.
• Products contain over 90% clean ingredients, aligning with consumer demand for healthy alternatives.
• Else Toddler Nutrition has won awards, enhancing brand credibility and market presence.

Negative

• None.

Following the company's business strategy and the success of Else Toddler Nutrition launch at Big Y, its plant-based kids' shakes products will be available in more than 70 new locations in New England

VANCOUVER, British Columbia, April 06, 2022 (GLOBE NEWSWIRE) -- ELSE NUTRITION HOLDINGS INC. (BABY) (BABYF) (0YL.F) ("Else" or the "Company"), the Plant-Based baby, toddler, and children nutrition company, today announced that following the successful launch and performance of Else Toddler Nutrition, retailer Big Y will be adding two additional products – Else Plant-Based Kids Shakes, in chocolate and vanilla flavors, at all locations. The products are expected to hit the shelf in Q2 and extend the ' 'brand's shelf presence and offerings of its Clean Label certified, whole Plant-Based nutrition into the kids' segment.

Made from whole food, clean ingredients, including organic almonds, buckwheat, and tapioca, which account for over 90 percent of the ingredients, Else Complete Nutrition Shakes for Kids are packed with nutrients, free from dairy, soy, gluten, and contain 50 percent less sugar than other options available in the market. The products are specially designed to help support the growth and development of children.

Since launching its Plant-Based Complete Nutrition for Toddlers, which won the Good Housekeeping Parenting Award for 2021, the brand has received powerful testimonials and reviews from moms. Else Toddler Nutrition was also awarded "Best dairy alternative" at World Plant-Based Expo in December of 2021. It was also a finalist at the Nexty Awards at Expo West 2022.

About Else Nutrition Holdings Inc.

Else Nutrition GH Ltd. is an Israel-based food and nutrition company focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the "2017 Best Health and Diet Solutions" award at Milan's Global Food Innovation Summit. Else Plant-Based Complete Nutrition for Toddlers was recently ranked as the #1 Top Seller in the baby and toddler formula category on Amazon. The company recently received the World Plant-Based Award for "Best dairy alternative product" in New York at World Plant-Based Expo in late 2021. The holding company, Else Nutrition Holdings Inc., is a publicly-traded company listed on TSX Venture Exchange under the trading symbol BABY and quoted on the US OTC Markets QX board under the trading symbol BABYF, and the Frankfurt Exchange under the symbol 0YL. Else's Executives include leaders hailing from leading infant nutrition companies. Many of Else advisory board  members had past executive roles in companies such as Mead Johnson, Abbott Nutrition, Plum Organics, and leading infant nutrition Societies, and some of them currently serve in different roles in leading medical centers and academic institutes such as Boston Children's Hospital, Pediatrics at Harvard Medical School, USA, Tel Aviv University, Schneider Children's Medical Center of Israel, Rambam Medical Center and Technion, Israel and University Hospital Brussels, Belgium.

For more information, visit: elsenutrition.com or @elsenutrition on Facebook and Instagram.

Investor Relations Contact:
Lytham Partners, LLC
Mr. Ben Shamsian
New York | Phoenix
E: shamsian@lythampartners.com
P: 646-829-9701

TSX Venture Exchange

Neither the TSX Venture Exchange nor its regulation services provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute ""forward-looking statements"" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as ""will"" or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the c' 'company's financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs, and assumptions, which are based on ' 'management's perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID 19 and that the manufacturing, broker, and supply logistic agreement with the company does not terminate. Actual results may differ from the estimates, beliefs, and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect ' 'management's expectations only as of the date of this press release. The company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e7f6469c-3936-4a46-bf3e-1f6c759941bb

FAQ

What new product is Else Nutrition launching in New England?

Else Nutrition is launching its plant-based kids' shakes in chocolate and vanilla flavors in over 70 new locations in New England.

When will Else Nutrition's kids' shakes be available at Big Y?

The kids' shakes are expected to hit the shelves at Big Y in Q2 2022.

What ingredients are in Else Nutrition's Complete Nutrition Shakes for Kids?

The shakes are made from clean ingredients, including organic almonds and buckwheat, with over 90% of the ingredients being whole food.

How much sugar is in Else Nutrition's plant-based kids' shakes?

Else Nutrition's kids' shakes contain 50% less sugar than other options on the market.

What awards has Else Toddler Nutrition received?

Else Toddler Nutrition has won the Good Housekeeping Parenting Award for 2021 and was recognized as 'Best dairy alternative' at the World Plant-Based Expo.