Research Reveals Technology and Digitalization Are Key to Leading a Sustainable Lifestyle to More Than Two-Thirds of Consumers
- Over half of online shoppers prioritize buying sustainable products, particularly in emerging Asian markets. There is an opportunity for businesses to encourage sustainability by providing clearer information on product sustainability. Consumers want apps that provide information on sustainable living.
- The environmental impact of online shopping is not a key influence when purchasing goods. Price, product quality, and quick delivery times are the biggest influences. Only a third of consumers desire apps for sustainable living.
- More than half of online shoppers use digital marketplaces dedicated to sustainable products, especially from Asian emerging markets
- One third of the respondents desire an app to get informed of sustainable lifestyles
HANGZHOU, CHINA / ACCESSWIRE / September 8, 2023 / More than two-third (
The research titled "The Sustainability Trends Report 2023" polled more than 14,000 consumers from 14 markets across Asia, Europe and the Middle East. More than seven in ten surveyed consumers (
It also finds that around two in three consumers (
"Digital technology is a valuable tool for individuals and organizations to engage in actionable sustainability. By providing more information to consumers and boosting consumer engagement with greener lifestyle choices, companies can help drive consumers to embrace sustainability," said Liu Wei, Alibaba Group ESG Strategy Lead.
"Alibaba Group has vowed to slash 1.5 gigatons of carbon emissions across its digital ecosystem by 2035. To achieve this ambitious goal, it has joined forces with its customers and ecosystem partners to harness the power of digital technology and thus enables sustainable digital lifestyles," he added.
Over half of the online shoppers use a digital marketplace dedicated to sustainable products, especially with consumers from Asian emerging markets
There's an opportunity for businesses to encourage consumers to become more sustainable when shopping online by tackling the major barriers. Nearly half (
To cut down the research time, over half (
Among those who shop online, more than half (
Consumers have mixed views when it comes to online shopping. Close to half (
However, the environmental impact of online shopping is not a key influence when purchasing goods or services. Price (
A third of consumers want apps that provide information on how they can live more sustainably
A third (
Close to half (
More than two in five (
Alibaba's navigation platform Amap provides low-carbon travel options, including walking, cycling and taking public transport such as bus and subways for users. As of March 31, 2023, it has covered 16 cities in China, including Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Chengdu, and Chongqing, driving more than 30 million users to practice low-carbon travel.
In FY2023, emissions reduced by low-carbon travel reached 0.215 million metric tons of carbon dioxide equivalent, according to Alibaba Group's latest Environmental, Social and Governance Report.
About the Survey
"The Sustainability Trends Report 2023" was conducted by Yonder Consulting, a UK-based consulting firm, with advisory and analysis support by Hong Kong-based sustainability consultancy, The Purpose Business, between January 26 to February 14, 2023, based on feedback from 14,125 consumers to an online survey.
Respondents of the survey are located in fourteen markets across Asia, Europe and the Middle East including: Germany, France, Italy, Spain, U.K., Indonesia, Malaysia, Philippines, Thailand, South Korea, Hong Kong SAR, Japan, Singapore and the UAE.
Asian developed markets referred in this research include Hong Kong SAR, Japan, Singapore and South Korea, while Asian emerging markets refer to Indonesia, Malaysia, Philippines and Thailand.
About Alibaba Group
Alibaba Group's mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at Alibaba, and that it will be a good company that lasts for 102 years.
Media Contacts
Morgan Lin
Alibaba Group
+852 6933 0425
morgan.lin@alibaba-inc.com
Ivy Ke
Alibaba Group
+852 5590 9949
ivy.ke@alibaba-inc.com
Please refer to https://www.alizila.com/esg/ for additional information about Alibaba's sustainability efforts.
View additional multimedia and more ESG storytelling from Alibaba Group on 3blmedia.com.
Contact Info:
Spokesperson: Alibaba Group
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SOURCE: Alibaba Group
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