Alibaba.com Reports Substantial Increase in Demand for Sustainable Products Across the Globe

Rhea-AI Summary

Alibaba.com reports an 88% increase in global buyer interest for sustainable products from 2022 to 2023. This significant rise highlights a growing trend toward eco-friendly purchasing across various sectors such as personal care, beauty, and household items. The top countries driving this demand are the United States, United Kingdom, Canada, Australia, and Germany. A notable Yelp data shows a considerable surge in keyword searches related to sustainability, suggesting a shift in consumer preferences. In the U.S., standout products include sustainable shampoo bars and organic face serum, marking substantial year-over-year growth. Alibaba.com aims to assist SMBs and suppliers in meeting this evolving demand by providing a centralized platform for accessing over six million sustainable products worldwide.

Positive

• 88% increase in buyers seeking sustainable products globally.
• Significant growth in multiple product categories: personal care (+56.9%), beauty (+47.6%), and household items (+45.4%).
• Top five countries purchasing sustainable products include the US, UK, Canada, Australia, and Germany.
• Strong year-over-year growth in specific U.S. products: sustainable shampoo bars (+73%), organic face serum (+62%).

Negative

• None.

Alibaba.com highlights an 88% increase in buyers seeking sustainable products over the past year

NEW YORK, April 20, 2023 /PRNewswire/ -- Alibaba.com, one of the world's largest B2B e-commerce marketplaces, a business unit of Alibaba Group (NYSE: BABA), released top insights on sustainable product demand from buyers worldwide from 2022 to 2023. As a leading hub for e-commerce buyers looking to purchase cost-effective, eco-friendly products, Alibaba.com is using this data to help SMB and suppliers alike recognize the global need and increasing demand for sustainable product offerings.

Global Growth in Demand Spans Product Sectors
According to Alibaba.com data, the top product categories for YoY growth globally are:

• Personal care & house cleaning (+56.9% YoY)
• Beauty (47.6% YoY)
• Household kitchen items (45.4% YoY)
• Mother & baby products (41.6% YoY)
• Household appliances (34.9% YoY)

A key indicator of growth for sustainable product demand includes a large uptick in keyword searches relating to sustainability on Alibaba.com's request for quotation (RFQ) feature, which allows buyers to share their requirements for product design and manufacturing and receive pricing details from desired suppliers. Alibaba.com saw an 88% global increase in keywords such as "sustainable," "eco-friendly," "biodegradable," "zero-waste," "renewable," "organic" and "reusable" over the past year.

The top five countries purchasing sustainable products on Alibaba.com are the United States, United Kingdom, Canada, Australia and Germany.

"Earth Day provides a unique opportunity for us to reflect on the growth of both awareness and sourcing of more sustainable products," said Rah Mahtani, U.S. Chief Marketing Officer for Alibaba.com. "We have been extremely encouraged to see such a significant increase in both search and purchase of eco-friendly products. Sustainable buying from the end consumer has a ripple effect in the broader global supply chain and we encourage our buyers to make product decisions that best fit the needs of their customers. In this case, it's a bigger focus on sustainable products. We're pleased that Alibaba.com has become a reliable, central location for buyers to find more than six million sustainable sourcing and products worldwide."

United States Sees Rise in Demand for Beauty, Mother & Baby Products
Alibaba.com's data also shows where consumer sustainability trends are headed in the United States, with the top three best-selling products being:

• Sustainable shampoo bars (+73% YoY)
• Organic face serum (+62% YoY)
• Eco-friendly toys/fabrics (+42% YoY)

For more information regarding Alibaba.com or to schedule a press interview, please visit Alibaba.com or contact alibaba@finnpartners.com

Global Sustainability Standards
This report includes YoY data, spanning from March 1, 2022 to March 31, 2023. In accordance with global and regional sustainability standards, Alibaba.com used sustainability framework from the following recognized organizations to categorize products as sustainable:

• Global: Global Recycle Standard, Recycled Claim Standard (RCS), Forest Stewardship Council (FSC), OEKO-TEX® STANDARD 100
• United States: Energy star, BPI, Organic Materials Review Institute (OMRI), United States Department of Agriculture (USDA)
• European Union: Restriction of Hazardous Substances Directive (RoHS), Registration, Evaluation, Authorisation and Restriction of Chemicals (REACH), Energy related Products directive (ErP), DIN-Geprüft, OK Biobased, OK Compost, OK Home Compost

About Alibaba.com
The first business unit of Alibaba Group, Alibaba.com, is the leading B2B e-commerce platform for global B2B trading. We provide one-stop B2B trading solutions that cover the entire value chain of cross-border trade, including sourcing, payments, logistics, and fulfillment. With more than 200,000 suppliers of different types, including manufacturers and exporters worldwide, Alibaba.com hosts over 200 million products to more than 40 million active global business buyers in over 40 categories.

In today's complex and ever-changing business environment, Alibaba.com strives to empower global small to mid-sized enterprises to achieve digital transformation and seize global business opportunities.

View original content:https://www.prnewswire.com/news-releases/alibabacom-reports-substantial-increase-in-demand-for-sustainable-products-across-the-globe-301803217.html

SOURCE Alibaba.com

FAQ

What is the recent report by Alibaba about sustainable products?

Alibaba.com reported an 88% increase in buyer interest for sustainable products from 2022 to 2023, highlighting significant demand growth across various sectors.

Which countries are leading in the purchase of sustainable products from Alibaba?

The top five countries purchasing sustainable products from Alibaba.com are the United States, United Kingdom, Canada, Australia, and Germany.

What product categories saw the highest growth in demand for sustainability?

Product categories with high demand growth include personal care (+56.9% YoY), beauty (+47.6% YoY), and household items (+45.4% YoY).

What are the top sustainable products sold in the U.S. according to Alibaba's report?

The top sustainable products sold in the U.S. include sustainable shampoo bars (+73% YoY), organic face serum (+62% YoY), and eco-friendly toys (+42% YoY.

How does Alibaba.com support small to mid-sized enterprises in sustainability?

Alibaba.com provides a centralized platform offering over six million sustainable products, helping SMBs and suppliers meet the growing demand for eco-friendly offerings.