Axalta Introduces Evergreen Sprint as 2025 Global Automotive Color of the Year
Axalta Coating Systems (NYSE: AXTA) has unveiled Evergreen Sprint as its 2025 Global Automotive Color of the Year. This deep forest green shade, inspired by the legendary British racing green, marks the company's 11th annual color announcement and second green selection. The color combines motorsport heritage with modern sophistication, making it suitable for various vehicle types from racing cars to everyday sedans and SUVs.
According to Dan Benton, Global Color Marketing Director at Axalta, the color emphasizes performance, competition, and adventure. The selection follows the company's Global Automotive 2023 Color Popularity Report, which indicates that green currently appears on approximately 2% of vehicles worldwide. The color choice resulted from collaboration among Axalta's global color experts, who have been identifying emerging automotive color trends since 2015.
Axalta Coating Systems (NYSE: AXTA) ha presentato Evergreen Sprint come il suo Colore dell'Anno Globale Automotive 2025. Questa sfumatura di verde foresta profondo, ispirata al leggendario verde da corsa britannico, segna l'undicesima annata di annunci di colore dell'azienda e la seconda selezione di verde. Il colore combina l'eredità del motorsport con una sofisticatezza moderna, rendendolo adatto a vari tipi di veicoli, dalle auto da corsa alle berline e SUV di tutti i giorni.
Secondo Dan Benton, Direttore Globale del Marketing Colore di Axalta, il colore sottolinea prestazioni, competizione e avventura. La selezione segue il Rapporto di Popolarità dei Colori Automotive 2023 dell'azienda, che indica che il verde appare attualmente su circa il 2% dei veicoli nel mondo. La scelta del colore è stata il risultato della collaborazione tra gli esperti globali di colore di Axalta, che identificano le tendenze emergenti dei colori automotive sin dal 2015.
Axalta Coating Systems (NYSE: AXTA) ha presentado Evergreen Sprint como su Color del Año Global de Automoción 2025. Este profundo tono verde bosque, inspirado en el legendario verde de carreras británico, marca el undécimo anuncio anual de color de la empresa y la segunda selección de verde. El color combina la herencia del automovilismo con una sofisticación moderna, haciéndolo adecuado para varios tipos de vehículos, desde coches de carreras hasta sedanes y SUV de uso diario.
Según Dan Benton, Director Global de Marketing de Color de Axalta, el color enfatiza el rendimiento, la competencia y la aventura. La selección sigue al Informe de Popularidad de Colores 2023 de Automoción Global de la empresa, que indica que el verde actualmente aparece en aproximadamente el 2% de los vehículos en todo el mundo. La elección de color fue el resultado de la colaboración entre los expertos globales en color de Axalta, quienes han estado identificando tendencias emergentes en el color automotriz desde 2015.
Axalta Coating Systems (NYSE: AXTA)가 2025년 글로벌 자동차 색상으로 Evergreen Sprint를 발표했습니다. 이 깊은 숲 녹색 음영은 전설적인 영국 레이싱 그린에서 영감을 받았으며, 회사의 11번째 연례 색상 발표이자 두 번째 녹색 선택을 의미합니다. 이 색상은 모터스포츠 유산과 현대적인 세련됨을 결합하여 경주 차량부터 일상적인 세단 및 SUV에 이르기까지 다양한 차량 유형에 적합합니다.
Axalta의 글로벌 색상 마케팅 디렉터인 Dan Benton에 따르면, 이 색상은 성능, 경쟁 및 모험을 강조합니다. 이 선택은 Axalta의 2023 글로벌 자동차 색상 인기 보고서에 따라 이루어졌으며, 이 보고서에 따르면 현재 전 세계적으로 약 2%의 차량이 녹색을 띠고 있습니다. 색상 선택은 2015년부터 신흥 자동차 색상 트렌드를 파악해온 Axalta의 글로벌 색상 전문가들 간의 협력의 결과입니다.
Axalta Coating Systems (NYSE: AXTA) a dévoilé Evergreen Sprint comme son Couleur Automobile Mondiale de l'Année 2025. Cette nuance de vert forêt profond, inspirée du légendaire vert de course britannique, marque la onzième annonce annuelle de couleur de l'entreprise et sa deuxième sélection de vert. La couleur allie l'héritage des sports mécaniques à une sophistication moderne, la rendant adaptée à divers types de véhicules, allant des voitures de course aux berlines et SUV quotidiens.
Selon Dan Benton, Directeur Marketing Couleur Mondial chez Axalta, cette couleur met l'accent sur la performance, la compétition et l'aventure. Cette sélection fait suite au Rapport de Popularité des Couleurs Automobiles 2023 de l'entreprise, qui indique que le vert apparaît actuellement sur environ 2 % des véhicules dans le monde. Le choix de la couleur est le résultat d'une collaboration entre les experts mondiaux en couleur d'Axalta, qui identifient les tendances émergentes en matière de couleur automobile depuis 2015.
Axalta Coating Systems (NYSE: AXTA) hat Evergreen Sprint als seine Global Automotive Color of the Year 2025 vorgestellt. Dieser tiefe Waldgrün-Ton, inspiriert vom legendären britischen Rennsportgrün, markiert die 11. jährliche Farbankündigung des Unternehmens und die zweite Auswahl von Grün. Die Farbe verbindet den Motorsport-Hintergrund mit moderner Raffinesse und ist somit für eine Vielzahl von Fahrzeugtypen geeignet, von Rennwagen bis hin zu Alltagslimousinen und SUVs.
Laut Dan Benton, dem Global Color Marketing Director von Axalta, betont die Farbe Leistung, Wettbewerb und Abenteuer. Die Auswahl folgt dem Global Automotive 2023 Color Popularity Report des Unternehmens, der zeigt, dass Grün derzeit auf etwa 2% der Fahrzeuge weltweit zu finden ist. Die Farbwahl ist das Ergebnis einer Zusammenarbeit unter Axaltas globalen Farbexperten, die seit 2015 aufkommende Farbtrends im Automobilbereich identifizieren.
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Newest shade pays homage to the legendary British racing green
PHILADELPHIA, Jan. 09, 2025 (GLOBE NEWSWIRE) -- Axalta Coating Systems (NYSE: AXTA), a leading global coatings company, today announced its 2025 Global Automotive Color of the Year – Evergreen Sprint. This marks the 11th year Axalta has introduced its automotive color of the year and the second time it has featured a green shade.
Evergreen Sprint is a rich, deep forest green that pays homage to the legendary British racing green, a shade that has graced the finest racing machines and symbolizes speed and performance. While capturing the thrill of motorsport, Axalta’s latest automotive color of the year also brings a touch of sophistication to sedans and SUVs – making Evergreen Sprint an ideal look for all vehicle types.
“This striking hue revs up our global automotive color of the year,” said Dan Benton, Global Color Marketing Director at Axalta. “Evergreen Sprint stands out on the road and evokes the spirit of performance, competition and adventure. The dynamic color is sure to attract the attention of passionate drivers.”
Axalta’s global team of color experts have collaborated annually since 2015 to reveal up-and-coming shades for the automotive market. This year’s shade of green was noted by Axalta as an emerging trend. According to Axalta’s Global Automotive 2023 Color Popularity Report, green is found on approximately two percent of vehicles worldwide.
For more information about Axalta’s 2025 Global Automotive Color of the Year and the company’s color capabilities, visit axalta.com/color.
About Axalta
Axalta is a global leader in the coatings industry, providing customers with innovative, colorful, beautiful, and sustainable coatings solutions. From light vehicles, commercial vehicles and refinish applications to electric motors, building facades and other industrial applications, our coatings are designed to prevent corrosion, increase productivity, and enhance durability. With more than 150 years of experience in the coatings industry, the global team at Axalta continues to find ways to serve our more than 100,000 customers in over 140 countries better every day with the finest coatings, application systems and technology. For more information, visit axalta.com and follow us on Facebook, LinkedIn, Instagram and @axalta on X.
Media Inquiries
Lisa Gentile
(d) 248-896-7783
Lisa.Gentile@axalta.com
Jessica McDuell
(d) 302-897-4486
Jessica.McDuell@axalta.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7d362248-af8d-42ec-801f-de6b10ec1794
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